Inside HP’s Investment and Commitment to Reducing Ocean-Bound Plastic in Haiti

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

British Agency Execs Make Fighting Climate Change Part of Their Job

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

4 Steps for Inspiring Marketers to Take Climate Change Seriously

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

HP Debuts First Personal Computer Made With Ocean-Bound Plastics

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Facing Climate Change and Overtourism, Norway Shifts Its Marketing

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Unilever Is Using 100% Renewable Electricity on 5 Continents

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This Agency Veteran Wants to Turn the Carbon Conversation Upside Down

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Brands Are Closing Their Doors In Support of the Global Climate Strike

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

London’s Air Pollution Is a Public Health Crisis Hiding in Plain Sight

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

How National Geographic’s Shows Tackle Climate Change Without Seeming Like ‘Homework’

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

It’s Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This Ad’s Epic Search for Habitable Planets Reminds Us What We Take for Granted

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

In This Humorous Ad, Canada Is Very Sorry for Dragging Its Heels on Climate Action

When digging into the various departments, bureaus and agencies that legislate in massive countries, it’s easy to be surprised by some of the groups you come across. America, for example, has 57 federal agencies that begin with the letter C. So when a non-profit in Canada created a fictitious Canadian Bureau of Foreign Apologies, it…

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact of this shift: “Brands are now being pushed beyond their classic business interests to become…

Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing

Leaders from around the globe will convene in New York next week with U.N. Secretary-General Ant?nio Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the…

How Sustainability Is Changing the Way Consumers Get Dressed

There was a time when sharing clothes was limited to siblings, best friends and roommates. Now, however, thanks to services like Rent the Runway and the RealReal, the art of renting, subscribing to and consigning clothes owned or worn by other consumers has a much wider audience. And while the genesis of these services may…

7 Ways Marketers Can Prioritize Climate Change

Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the people we usually count on to protect our world. But as I listened to Gore speak about the solutions in our grasp, I realized who the audience…

Adweek’s Sustainability Coverage; Ikea’s Powerful Ad; Weather Data Is King: Monday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Is Devoting a Week to Covering Sustainability In…

American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution

American Express kicked off several initiatives aimed at eliminating marine plastic pollution, including #BackOurOceans, a social media-driven call to action. Stinson Parks III, the financial services company’s vice president of global social media communications, said in an email, “Advancing our sustainability initiatives is an area where we’ve made significant progress lately, including becoming a carbon-neutral…

Seventh Generation Donates Ad Space on The Today Show to Inspire Action Against Climate Change

Seventh Generation, the eco-friendly home and personal-care brand whose name serves as an inspiration to leave something for future generations, is hoping there will be a planet left for its namesake. Working alongside 350.org, a nonprofit seeking to end the use of fossil fuels, Seventh Generation is donating its commercial airtime on NBC’s The Today…