When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since. That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it…
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone’s ability…
Only two things on earth will survive the apocalypse: cockroaches and the World’s Last Blockbuster. Bringing this cheeky theory to life, the brick-and-mortar video store in central Oregon has created a 30-second ad called “Until the Bitter End,” with a debut planned for Super Bowl Sunday. But in keeping with the quirky personality the retro…
R?my Martin, a 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America’s fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev’s 34-year exclusivity run, which barred competitors from advertising in the game on a national level. R?my Martin…
Super Bowl advertising is the pinnacle of the industry, but not everyone can afford the $7 million per spot to be in the game. Some opt for the regional route, buying in select markets to save cash while others decide to hop on the Big Game bandwagon by advertising around the game without actually being…
Netflix and General Motors are back in the Big Game–but this time together. The two brands teamed up for a 60-second Super Bowl ad featuring Will Ferrell as the newest lead in top Netflix series including Stranger Things, Squid Game, Bridgerton, Army of the Dead, Love is Blind and more, with GM electric vehicles heavily…
For the latest Super Bowl 57 advertising news–who’s in, who’s out, teasers, full ads and more–check out Adweek’s Super Bowl 2023 Ad Tracker and the rest of our stories here. And join us on the evening of Feb. 12 for the best in-game coverage of the commercials. Priceline has been doling out travel deals for…
When it comes to Paramount+’s Super Bowl ad, you can take it at face value. After skipping the Big Game last year, the streaming service is returning with a 60-second spot featuring the star of Paramount+’s Tulsa King, Sylvester Stallone. The ad once again takes place on Paramount Mountain, but the setting has a new…
Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know…
Serena Williams stepped away from professional tennis in 2022 after a record-setting career. Now, she is taking on a popular pastime among retirees: golf. But, much like she changed the game of tennis forever, Williams isn’t going to play just any round of golf. That is the premise behind Michelob Ultra’s latest Super Bowl ad–released…
Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn’t mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, “Six Degrees of Budweiser.” While its Super Bowl spots of the past have featured the brand’s signature…
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game may have received the big party…
Ever since M&M’s updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an “indefinite pause” on its spokescandies due to their “polarizing” nature. Critics cheered. “Go woke, go broke,” many tweeted. Tucker Carlson…
Busch Light has a penchant for the great outdoors and mellow music stars. Last year, the AB InBev brand’s regional ad starred a larger-than-life Kenny G serenading the mountains. This year, balladeer Sarah McLachlan ventures into the great outdoors for the brewer. McLachlan, known for her Lilith Fair-headlining music and heartfelt promotion of the ASPCA,…
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from M&M’s, Coca-Cola, Twix and more. Enjoy the assortment! Morsel #1: Are Ma&Ya’s a Super Bowl stunt? Most of the internet will have heard or seen…
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying it in with this year being the 57th Super Bowl–or LVII as it’s branded. Heinz 57 is an iconic piece of advertising, referring to the number of different varieties offered by the food company. It…
Just as beer ads have become synonymous with football, a viewer cannot watch a sporting event without being inundated with sports betting ads and betting lines on the bottom ticker of the broadcast. Now, thanks to Molson Coors and DraftKings, there will be a Super Bowl ad where those worlds collide. Molson Coors has previously…
Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon’s “Welcome Unlimited” plan. The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls, and Manning pitches ways to join one of the winners, including offering to coach their kid’s football team….
Michelob Ultra–and brand ambassador Serena Williams–are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams–along with Succession star Brian Cox–play golf at Bushwood Country Club, the fictional course from the 1980 sports comedy Caddyshack. “This February, Bushwood is back–and new members are taking over,” a voiceover hints as Williams attempts…
In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly and Heineken is celebrating with an ad for its non-alcoholic beer. Heineken 0.0, which snagged…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
