May
13
The Billion-Dollar Secret: Golf Pride’s Hidden Edge With Eric Gibson
Posted in: UncategorizedThe delicate balance between heritage and innovation in sports marketing.
May
07
Jenna Elique Leaves KWES in Texas After Nearly Three Years
Posted in: UncategorizedElique joined the NBC affiliate in July 2022 as a sports anchor and reporter.
May
02
Rokt and The Female Quotient Help Women Gain Traction at Miami Grand Prix
Posted in: UncategorizedRokt and The Female Quotient help women gain traction at Miami Grand Prix amid partnership with Oracle Red Bull and brand panels with Mercedes and Visa.
May
01
How Kentucky Derby Partners Made Louisville a Winning Brand
Posted in: UncategorizedKentucky Derby partners make Louisville a winning brand as Ford, Brown-Forman, and The Great Gatsby link horse racing’s premier event and its host city to a world that treats them like Coachella.
May
01
NESN Hires Alanna Rizzo as Sports Reporter and Analyst
Posted in: UncategorizedRizzo, who will make her NESN debut in May, has more than 20 years of experience as a baseball journalist.
Apr
30
Pac-12 Football Secures New Media Rights Deal With CBS, ESPN, The CW
Posted in: UncategorizedThe one-year deal comes as the Pac-12 Conference expands with the addition of six teams in 2026.
Apr
29
Olympian Tara Davis-Woodhall Will Headline Alexis Ohanian’s Athlos Event
Posted in: UncategorizedThe gold medalist wants to bring more attention to women’s track and field.
Apr
28
The espnW Summit NYC Lets Sponsors Eli Lilly and Rhone Join the Game
Posted in: UncategorizedThe espnW Summit NYC lets Eli Lilly and Rhone join the game as the women’s sports event attracts more brands.
Apr
25
What Media Rights Deals Mean to the Future of Women’s Sports
Posted in: UncategorizedWhat media rights deals mean to the future of women’s sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.
Apr
25
The NFL and Adobe Team Up to Personalize the Fan Experience
Posted in: UncategorizedFans can experience benefits from the NFL and Adobe’s partnership throughout the 2025 NFL season
Apr
24
Deep Blue Is Building a Women’s Sports Yacht Club at Cannes
Posted in: UncategorizedDeep Blue is building a women’s sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.
Apr
24
Deep Blue Is Building a Women’s Sports Yacht Club at Cannes
Posted in: UncategorizedDeep Blue is building a women’s sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.
Apr
17
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Posted in: UncategorizedAflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
Apr
11
The 2025 WNBA Draft Class Is Arriving With Built-In Brands
Posted in: UncategorizedThese aren’t rookies in the traditional sense—they’re seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
Apr
02
Meta Lands Multiyear Sponsorship Deal With UFC
Posted in: UncategorizedMeta becomes UFC’s first official fan technology partner.
Mar
18
TV Ratings for Feb. 2025: Super Bowl Scores Record Viewership
Posted in: UncategorizedCross-platform distribution led to another record-breaking viewership event in February. This year’s Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox’s free ad-supported streaming service, Tubi. According to Nielsen’s Media Distributor Gauge, Super Bowl Sunday…
Mar
17
JuJu Watkins and Paige Bueckers Help Gatorade Get to Bottom of ‘It’
Posted in: UncategorizedIf Gatorade is going to let its “Is It In You?” slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what “it” is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly…
Mar
04
Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto
Posted in: UncategorizedCade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker’s giant activation just across Powell…
Mar
04
Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto
Posted in: UncategorizedCade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker’s giant activation just across Powell…
Mar
04
Hall of Fame Coach Jimmy Johnson Announces Retirement From Fox NFL Sunday
Posted in: UncategorizedAfter 31 years, Hall of Fame coach and studio analyst Jimmy Johnson revealed that he is retiring from Fox NFL Sunday. Johnson, 81, made the announcement on Fox Sports 1’s The Herd With Colin Cowherd on March 3. “As you know, probably the most fun I’ve ever had in my career–and that’s counting Super Bowls…
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