In creating an affirming moment for Bumble users across Britain, Naomi Walkland found herself inside of an affirming moment of her own. “For the first time, [it was] me working [and] going on a shoot [that] was a majority Black-owned shoot, which was so rare,” the vice President for EMEA Marketing shared during her conversation…
Not just a growing great British brand but also a great social media success story, Gymshark, the fitness apparel and accessories brand, is a company that its customers truly love. A factor in building and growing that admiration is through its social media channels, led by Elfried Samba, the company’s head of social content who…
From a crewmate-shaped chicken nugget selling for $99,997 on eBay, to fan-art that will add insanely human legs to video game cartoon characters, the Among Us community is a force to be reckoned with. Fortunately at the reigns of it all is Creative 100 honoree Victoria Tran, community director at Innersloth and the voice behind…
James Cadwallader is optimistic about the potential of TikTok, and he’s the first to admit it. “TikTok is going to eat the entire social media space,” the co-founder and chief creative officer told Adweek in a Tuesday morning session of Social Media Week London. “If you look at what’s going on in Asia on other…
You’re not alone if you feel anxious. It’s OK. We are all feeling it. That’s the stark, simple truth that emerged in a recent report by Project Healthy Minds, a nonprofit facilitating mental health services, that revealed a whopping 96% of people aged 18-34 report struggling with some kind of anxiety. That’s our baseline. To…
Picture this. It’s a crisp, Autumn day in early October and you’re just starting off the week with some scrolling and messaging on your social media app of choice. All of a sudden, it just stops. What do you do? How do you react and respond? In the span of a few seconds, billions of…
Social Media Week: Los Angeles (SMWLA) made its return to both the virtual and physical stages this summer. Adweek’s first semi-hybrid event welcomed brand and platform leaders, digital marketers and social media practitioners to discuss this year’s theme of “Reinvention” from June 29 to July 1. On the final day of the conference, an exclusive…
In a moment where no one was going much of anywhere, Authenticated Ventures’ James Andrews was traveling the world from the confines of an app. “Clubhouse became my LAX,” Adweek’s Creative Visionary of the Year told Chief Innovation Officer Toby Daniels during their Social Media Week session, “Building Brands at the Speed of Culture. “I…
The synergy was almost too good when Data Robot’s Chief AI Evangelist Ben Taylor and BEN Group’s CEO Ricky Ray Butler gathered for their joint Social Media Week session, “Is Automation Possible in Influencer Marketing?” Taylor identifies as a technologist who pivoted to the world of marketing, while noting that Butler’s experience in that field…
Whalar’s CMO Karyn Spencer shared data from their neurological study of influencer content during a joint Social Media Week session with AT&T, “Liberating the Creative Voice: Working Authentically with Influencers and Brands.” The first-of-its-kind study revealed that influencer-generated content registered with audiences as 277% more emotionally intense and 77% more memorable. Spencer attributes that spike…
It’s happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in a purchase we didn’t expect to make. For Leah Logan, vice president of social commerce at Inmar Intelligence, that’s how she knows the platforms–and the influencers rising in prominence across them–are doing their job. “People…
At their best, influencer-brand relationships are an organic extension of a creator’s existing feelings about a product. So for writer and brand consultant Chrissy Rutherford, working with Headspace in 2020 was a perfect match. “I can honestly say, I had never been more excited to be approached by a brand before,” Rutherford said with a…
You’ve created your social media accounts. You find your niche. You amass a following. Now what? That’s where Justin Rezvani, founder and CEO of N2N2, a content subscription network, comes in. Rezvani spoke with Danielle Canty, co-founder and president of BossBabe and Samir Chaudry, a filmmaker, who, along with Colin Rosenblum, created Colin & Samir….
Multi-hyphenate Hannah Bronfman has transformed a personal passion into a platform for healthy living. Her latest venture is a wellness market called HBFIT. The model-actor-entrepreneur-DJ and new mom doled out advice for other social media influencers, and the brands they work with, during a conversation with Adweek Senior Editor Terry Stanley at Social Media Week…
There’s a seismic shift in how audiences consume content, and it’s becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek’s…
The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on new platforms. The group’s Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok’s Education and Philanthropy Partnerships Lead Brett Peters at…
The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday–Adweek’s first in-person…
When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers–real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers…
How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand’s DNA. Conor Begley, co-founder and president of…
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
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