In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. In 2021, the company streamed more than 60 different live shopping events that attracted more than 4.4 million visitors. With an audience who watched over 1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual…
Personalization is the future of content as consumers look for ideas and entertainment beyond “traditional” social feeds on surfaces that are both tailored to their interests and privacy. To remain competitive, brands will not only need to diversify their media mix across platforms, they’ll need to deliver more snackable, visually compelling stories that “click” with…
With promises of the metaverse making headlines worldwide, defining where your brand fits in this rapidly evolving landscape is more important now than ever before. Leaders from Roblox, Logitech and Google joined Adweek’s Social Media Week to explore how labels, brands and artists can work together seamlessly in the metaverse to drive value for all…
As one of the most defining brands of the last decade, Glossier has built a new kind of people-first, digital-centric beauty experience. With a passionate global community that is just as eager to visit a Glossier store, as they are to sport one of the brand’s pink hoodies, Glossier creates experiences that invite participation and…
With numerous brands making strides into Web3, PepsiCo is one of the many newly converging experiences. Always putting fans’ interests at the forefront, Pepsi’s strong cultural relevance and legacy are top of mind for its recent dive into the NFT space. Todd Kaplan, Pepsi’s CMO stopped by Adweek’s Social Media Week to discuss launching into…
The importance and market momentum of creators is growing by the day. Their ability to engage and create moments with audiences can be used by marketers to leverage these masters of the social space and their unprecedented connections with their followers. Meta’s vp, Americas, global business group, Nada Stirratt, and Adore Me’s founder and CEO,…
Marketers, executives, social media managers and creators gathered together this month for the 14th annual Social Media Week (#SMW). From May 9-11, the industry converged in downtown New York to explore three themes: collaborative creativity, converging experiences and marketing in the age of ownership. Over the course of three days, attendees gained valuable insights from…
A sought-after voice in the style world, content creator and curvy model Remi Bader has a mission to make fashion fun for all sizes. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Victoria’s Secret PINK recently tapped Bader as the brand’s newest brand ambassador and size…
Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek’s Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how the creator community can amplify your most…
Editor’s Note: This article was adapted from a presentation of the same name by Adam Ilenich, head of community at Rarible, at Adweek’s 2022 Social Media Week event in New York. Much like any industry, the world of NFTs is simultaneously super broad and super specific, leaving many marketers wondering where to start–and the acronyms…
Known professionally as The Fat Jewish, Josh Ostrovsky is a social media maven turned business leader. From garnering millions of fans worldwide to writing, acting, hosting, and even creating his own wine company, Ostrovsky continues to pave the path for entrepreneurs etching out empires while keeping a sense of community front and center. Ostrovsky joined…
A few years ago, the term “creator economy” was unheard of. Today, creators are making money through a diverse and rapidly growing body of tactics, including channel subscriptions, streaming, sponsored posts, and selling merchandise. It’s safe to say this term is now here to stay, and there’s ample opportunity to solve the new needs and…
A Steve Aoki stage performance can involve many things. Stunningly elaborate visual effects. Strobe lights. Cake throwing. A collection of unconventional elements held together by a seasoned performer with a passion for giving fans an invigorating experience. But when the Covid-19 pandemic halted in-person events for nearly two years, the world-renowned DJ, producer, record executive…
No butts about it–Tushy has mastered the art of poop-centric social content. The bidet brand has fully embraced its role as a washer of rear ends, and, therefore, the fact that butts and poop are inherently funny. With a wink and a nod, Tushy’s social feeds have brought joy and humor to subjects both lighthearted…
Breakthrough with Toby Daniels, founder and executive director of Social Media Week, will broadcast live every Tuesday to spotlight breakthrough brands, products and services, the leaders behind them and the stories of creativity, innovation and application that led up to these moments.
A monthly series exploring influencer culture, emerging channels, D&I, and more. Episode 1: Building Brand Ambassadors In this episode, Mario Moreno unpacks a hot topic for many marketers and brands: how to turn creators into ambassadors and build a sustainable program around these important relationships. By 2022, the influencer market will be worth up to…
Unfiltered brings together smart people to have radically candid conversations about the world of marketing, social media and emerging technology. The aim of the series is to cut through the quagmire of bullsh*t and industry buzzwords and challenge conventional thinking in the hope that we will help you think differently about your work, your industry…
In this program, you will learn a set of unique tools, frameworks, and practices necessary to make sense of our current moment and create stories that activate better futures. In order to succeed in the new world, we have to let go of the old stories of separation and extraction and embrace the new stories…
The Business of Empathy is a series that was produced in partnership with Facebook. The series explores how we can practice empathy for ourselves, for others, and based on what is happening in the world around us and why this is key for business. The insights shared from leaders at Salesforce, Pfizer, Getty Images, PepsiCo,…
Everyone wants to write better. Even if “writer” doesn’t appear in your job title, being able to craft a tweet people reply to, structure an email folks open, or write a blog everyone reads is an invaluable professional skill. Throughout this series, Joe Wadlington, global creative lead on Twitter’s business team, will walk through a…
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