Hasta La Creative!

Lorgan’s The Retro Store. Everything from the 60s. Well, almost.

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Director: Eric Yeo
Art Director: Kat Tan
Copywriters: Serene Loong, Elwin Chan
Illustrators: Eric Foenander, Fedtrick Chua
Photographer: Kenneth Wong
Typographers: Kat Tan, Pok Ching Hai
Digital Imaging: Nelson Yu
Account Servicing: Shirley Tay
Published: April 2008

You can’t get closer.

Brief:
ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Solution:
We re-designed actual sports-balls to look like “HUMAN EYEBALLS”!; a basketball, football and baseball. Each ball had a message on the back which read “ESPN. You can’t get closer”. They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Retoucher: Kendrick Wong
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
Copywriter: Andrew Petch

ESPN all day, everyday.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong

If it swims, we have it.

Advertising Agency: forte identity design, Singapore
Art Director: Albert Lee
Copywriter: Xu Zhiwei
Photographer: Wei Ming, Stardust
Digital Imaging: Chew Peng, Stardust
Published: July 2008

Advertising Agency: Publicis, Singapore
Creative Director: Rodd Chant
Art Director / Illustrator: Eryk Tam

Advertising Agency: Y&R, Singapore
Creative Director: Rowan Chanen
Art Director / Copywriter: Scott McClelland
Production Manager: Kim Lim
Account Executive: Rohini Runganadhan
Photographer: Chris von Menge

Verbal abuse can be just as horrific.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Ng Pei Pei
Production Manager: Terry Ong
Account Executives: Sandra Teh, Anuja Weeranarayana
Copywriters: Simon Jenkins, Andrew Petch
Photographer: Teo Studios
Retoucher: Kendrick Wong
Art Buyer: Adrel Law

It’s hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Ang Sheng Jin
Copywriter: Clarence Chiew

It’s hard to see the detail even in the high-res image, but the small pieces are actually objects related to a subject.

Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Art Director: Ang Sheng Jin
Copywriter: Clarence Chiew

Edited by FHM.

Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Directors: Eric Yeo, Adrian Chan, Andrew Goh, Ashidiq Ghazali
Copywriters: Troy Lim, Serene Loong
Photographers: Jimmy Fok, Jeff Chen