May
21
Google’s AI Mode Gets Smarter With Deep Search, Agentic, and Shopping Tools
Posted in: UncategorizedThe changes are designed to improve AI-generated search.
Apr
16
This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M
Posted in: UncategorizedBrandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.
Mar
06
Google Launches AI Mode for Search
Posted in: UncategorizedGoogle is testing a new AI Mode for Search, it said Wednesday. The experimental program generates an entire page of AI-powered results in response to user queries. Unlike Google’s existing AI Overviews, which surface a single AI-generated answer at the top of a user’s search results, AI Mode is designed to handle more complex, multi-step…
Feb
01
Apple Files Emergency Motion in Google Search Antitrust Case
Posted in: UncategorizedApple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google’s search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of…
Jan
02
5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond
Posted in: UncategorizedIn 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,…
Dec
09
Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators
Posted in: UncategorizedArtificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up…
Dec
09
News Media Alliance Urges FTC, DOJ to Investigate Google’s Site Reputation Update
Posted in: UncategorizedThe News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google’s Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of…
Nov
19
Google Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate Businesses
Posted in: UncategorizedGoogle issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors…
Nov
14
Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market
Posted in: UncategorizedArtificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, “To fully deliver on our mission to spark the world’s…
Nov
12
Exclusive: Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesses
Posted in: UncategorizedThe search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…
Oct
28
Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences
Posted in: UncategorizedGoogle has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query….
Oct
05
Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It
Posted in: UncategorizedPublishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,…
Aug
28
Search Is Fragmenting Quickly. Brands Need to Develop Knowledge Graphs
Posted in: UncategorizedSearch is undergoing a profound transformation. With the recent announcement of OpenAI’s SearchGPT moving into beta, Google looking to insert ads into AI Overviews, and Bing revamping its own AI search results to include citations, marketers are scrambling to prepare for a completely new customer journey where classic keyword speak and reporting are likely to…
May
29
An Uncertain Future: What Advertisers Must Consider About the New Google Search Experience
Posted in: UncategorizedIn recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That’s Probably an Ad, community…
May
15
Retail Media Search Is Where Intent and Discovery Will Merge
Posted in: UncategorizedDigital marketers are moving up the funnel–we’re going in-store, the cookies are crumbling–and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another…
Mar
05
How to Adjust—and Measure—Your Content Strategy for Google’s SGE
Posted in: UncategorizedJust a few months ago, Google’s new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results–marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some…
Oct
25
3 Major Ways Generative AI Is Redefining Search
Posted in: UncategorizedThe generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising–search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from…
Oct
12
Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
Posted in: UncategorizedAs ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping…
Aug
10
How Publishers Are Preparing For Google’s AI-Enhanced Search
Posted in: UncategorizedGoogle’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Aug
02
In a World Blind to Search, All Eyes Are on Influencers
Posted in: UncategorizedCan you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
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