In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players,…
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up…
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google’s Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of…
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors…
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, “To fully deliver on our mission to spark the world’s…
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…
Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK. Low-traffic queries are when someone types in a less popular search query….
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity’s bots from crawling their content. Forbes, the news site benefitting from Perplexity’s referral traffic the most, per Similarweb data,…
Search is undergoing a profound transformation. With the recent announcement of OpenAI’s SearchGPT moving into beta, Google looking to insert ads into AI Overviews, and Bing revamping its own AI search results to include citations, marketers are scrambling to prepare for a completely new customer journey where classic keyword speak and reporting are likely to…
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That’s Probably an Ad, community…
Digital marketers are moving up the funnel–we’re going in-store, the cookies are crumbling–and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another…
Just a few months ago, Google’s new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results–marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some…
The generative AI race is well underway, and we’re already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising–search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from…
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?” OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping…
Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This “search blindness” phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that…
Google advertising was made to stoke competition among brands, allowing them to advertise above other companies that operate in their sector’s search results. London gym chain Gymbox has turned to the search platform for its latest campaign, targeting other fitness gyms such as Virgin Active and PureGym by hijacking their search positioning with copy tailored…
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…
Can’t we all just get along? The perennial conflict between paid ads and earned media is perhaps more stark than ever–but pay-per-click and SEO don’t have to always be at each other’s throats for a bigger cut of the marketing budget. In fact, they work extremely well together: The strategies and strengths of PPC and…
Affiliate marketing allows you to control monetization and focus on the niches you’re most passionate about. It also gives you the chance to promote products you truly believe in and generate more revenue. As a blog owner or affiliate marketer, to take your strategy to the next level, you need a good balance between SEO…
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