Hasta La Creative!

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Agency: Saatchi & Saatchi, Kuwait
Creative director: John Oldfield
Art director: Peter Al Hajj
Photography: Romeo Production

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/ppIn the end, it wasn’t even close. This gory/comic spot for emEvil Dead the Musical/em, by Saatchi amp; Saatchi in Toronto, has bloodily sauntered off with the title of AdFreak’s a href=”http://adweek.blogs.com/adfreak/freakiest-ads-of-2008/”Freakiest Ad of 2008/a, after collecting 49 percent of the vote in the four-way final. Converse’s KissingWithRoss.com came in second, with 22 percent. The Dutch Socialist Party and Doritos rounded out the top four, with 18 percent and 11 percent, respectively. The emEvil Dead/em spot is a worthy successor to the emDexter/em viral that a href=”http://adweek.blogs.com/adfreak/freakiest2007/”won our contest last year/a. So, congrats to Saatchi. To see all of this year’s 32 freaky finalists, a href=”http://adweek.blogs.com/adfreak/the-32-freakiest-ads-of-2008.html”click here/a. brbrem—Posted by Tim Nudd /em/pdiv class=”feedflare”
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/divimg src=”http://feeds.feedburner.com/~r/Adfreak/~4/494221172″ height=”1″ width=”1″/

Advertising Agency: Saatchi & Saatchi, Mumbai, India

Brief:
Encourage media buyers to book ad space during TV2’s Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.

Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, ‘Around the World in 80 Days’, inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.

Results:
TV2’s sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.

Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop

Brief:
Take Toyota Hilux’s brand promise “Unbreakable” to a new generation of consumers. Encourage these consumers to visit the showroom and/or arrange a test drive.

Solution:
Develop a screensaver, using the motion sensor built into the latest generation of laptops, to deliver a truly interactive experience and demonstrate the “unbreakability” of the 2008 Hilux. Distribute this to a database of potential Hilux buyers, and encourage them to forward it onto their friends. This allowed users to click through and arrange a test drive at their local dealership.

Results:
Marked increase (above 60% in some areas) in Hilux enquiries reported by dealerships. Corresponding increase in actual test drives. Informal dealer feedback described the campaign as “compelling”, “entertaining”, “very engaging” and “really helps to reinforce that a Hilux is unbreakable”.

Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O`Sullivan
Creatives: Rob Beamish, Hilary Badger, Stephen De Wolf
Producer: Liz Knox
Account Director: Dominic Henshall
Interactive Creative Director: Aaron Dustin
Interactive Developer: Matthew Visser

Advertising Agency: SAATCHI & SAATCHI, Ho Chi Minh City, Vietnam
Executive Creative Director / Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Huy Nguyen
Photographer: Photolibrary, Corbis, Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong, Hong Thao
Account Supervisor: Thien Thanh

Advertising Agency: SAATCHI & SAATCHI, Ho Chi Minh City, Vietnam
Executive Creative Director / Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Huy Nguyen
Photographer: Photolibrary, Corbis, Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong, Hong Thao
Account Supervisor: Thien Thanh

Stop. Sleep. Survive.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O’Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift

ESPN all day, everyday.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong

ESPN all day, everyday.

Advertising Agency: SAATCHI & SAATCHI, Singapore
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Ronojoy Ghosh, Richard Copping, Joel Clement
Photographer: Allan Myles
Art Buyer: Adrel Law
Account Supervisor: Frederic Eng
Retoucher: Magic Cube
Print Production: Terry Ong