With the advent of online shopping and an explosion of delivery options–including autonomous robots and a service in which personnel actually restock your refrigerator–consumers are no longer limited to the products on the shelves at their local grocery store. At our upcoming Brandweek event, taking place Nov. 3-6 in Palm Springs, Calif., hear Mandy Rassi,…
Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact of this shift: “Brands are now being pushed beyond their classic business interests to become…
There was a time when sharing clothes was limited to siblings, best friends and roommates. Now, however, thanks to services like Rent the Runway and the RealReal, the art of renting, subscribing to and consigning clothes owned or worn by other consumers has a much wider audience. And while the genesis of these services may…
Call it emotional manipulation if you must, but Ogilvy Greece’s new ad for Ikea is definitely one of the biggest tearjerkers we’ve seen in years. The spot for Ikea Greece tells the story of a dog who’s adopted by a loving family, but must leave her best friend behind in the process. In just 90…
Walmart said it is extending its unlimited grocery delivery service to the 200 metro areas in which it delivers groceries “based on the positive response of customers.” Customers who want to avail themselves of the service will pay $98 a year, $12.95 a month or a per-delivery fee. Walmart tested the service–and price points–in Houston,…
Everlane’s newest and biggest shop in New York comes with details like 4,000 square feet and 12 fitting rooms that continue to iterate on the brand’s retail footprint. The digitally native brand, which has three other stores, including one that opened in Los Angeles in August, is sharpening its bricks-and-clicks strategy by opening up a…
Amazon is projected to account for nearly half of all U.S. ecommerce sales this year, but you still won’t find shaving and personal care brand Harry’s selling directly on the platform. That’s because the brand already sells directly to consumers on its own site and didn’t think online retail was a huge unmet need when…
Guns. Americans are obsessed with guns, the power to kill, and the right to possess lethal firepower. In most American states you can carry a weapon openly wherever you go. According to Giffords Law Center: Carrying openly visible guns in public can quickly turn arguments fatal, be used to intimidate and suppress the First Amendment […]
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At Nuggs, a direct-to-consumer brand that creates pea protein-based nuggets, customers are technically eating a prototype. Thanks to the direct line DTC brands have to customer feedback, a company like Nuggs works on new versions of its nuggets, making it an ever-evolving product where the next box of Nuggs is better than the last. Nuggs…
After “a lot of thought,” Walmart CEO Doug McMillon announced the retailer will stop selling handgun and short-barrel rifle ammunition, as well as end the sale of handguns in Alaska, the only state where they were available, after its current inventory commitments. As a result, McMillon said Walmart’s market share in ammunition will decline from…
As the U.S. Open ramps up with brand activations, Ralph Lauren is rolling out a new campaign tied to the sporting event on TikTok. Ralph Lauren is using both the sponsored hashtag challenge offered on TikTok and the platform’s latest offering, which lets consumers buy products within the app, called hashtag challenge plus. This marks…
Target told its suppliers they’ll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a…
Private label brands used a similar playbook for more than 100 years, after a pharmacist in Columbus, Ga. created what we now know as RC Cola as an alternative to name brand soda in 1905. But recently, the blueprint has changed as retailers focus on driving consumer loyalty and put price points in the backseat….
Lord & Taylor, the famed 193-year-old brand that’s struggled for years and recently closed its Fifth Avenue flagship in New York, is getting a second life. Le Tote, a 7-year-old digitally native clothing subscription brand, acquired the storied retailer for about $100 million. Hudson’s Bay Company, which owned Lord & Taylor, is still set to…
With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney’s annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with…
Ikea’s catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fj?llas. But what if it also contained the secrets to taking control of your entire life, including your relationships and insecurities? A schlubby guy named Ali stumbles across just such a discovery when he begins browsing the retailer’s latest catalog…
Retail earnings this quarter were once again a mixed bag, with several positive notes in earnings reports from retailers across the country, from big-box shops to department stores. But, oftentimes, any improvements in one metric were accompanied by drops in another. Target proved to be a notable winner this week. The Minneapolis-based mega retailer reported…
As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on Gen Z’s favorite platform: TikTok. To bring the campaign, dubbed “Get Ready With Me,” to life, Hero Cosmetics worked with about 23 TikTok creators to release short videos, with the hashtag…
The sun’s still out and high temperatures are scorching most of the country, but for retailers and brands, the holiday season is just about to begin. Last year’s holiday season showed an increased growth in mobile shopping, with Christmas as a new peak shopping day, according to Salesforce. And while Cyber Week claimed 37% of…
A new ad campaign from DeVito Verdi for Boston’s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and […]
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