With $175 Million Infusion, Secondhand Fashion Giant ThredUp Plots Its Future

As fast fashion retailers continue to grapple with growing consumer demand for transparency, online secondhand retailers like Poshmark and The RealReal–which went through an IPO in June–are continuing to evolve. That includes ThredUp, the online consignment store founded 10 years ago that just raised $175 million led by Park West Asset Management and Irving Investors….

BigCommerce Rolls Out Suite of Tools to Make Life Easier for CBD Brands

In the cannabis and CBD industry, there’s no shortage of issues companies in the space run into from compliance to payment processing. And while a cottage industry of cannabis-specific companies has sprung up, BigCommerce, an ecommerce platform whose main competitors include Shopify and Webflow, is now making it easier for CBD and hemp brands to…

Walmart and BuzzFeed Are Bringing Shoppable Recipes to the Tasty App

Consumers who love using BuzzFeed’s Tasty app can now satisfy any craving they get from a video, as shoppable recipes are coming to the app. Now, anyone browsing Tasty’s 4,000 recipes can add the necessary ingredients to their cart and check out with Walmart’s online grocery cart and either do in-store pickup or have it…

Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic

For years, Amazon has been taking heat for conditions in its fulfillment centers, where labor activists say employees are chronically overworked. These criticisms seemed to be reaching a tipping point around last month’s Prime Day, when Amazon faced intense pressure from union organizers, Democratic politicians and even some employees–including Minnesota warehouse workers who went on…

Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Is influencer marketing a bubble that’s set to burst? Not if you ask Silas Chou. The billionaire, whose family founded South Ocean Knitters, a major producer of knitwear in Hong Kong, is investing in Arielle Charnas’ Something Navy brand. Chou is participating in a $10 million funding round with his Vanterra Capital fund, along with…

Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retail

Although it’s not quite the retail apocalypse, the industry has seen thousands of store closures this year, mostly because of a number of brands declaring bankruptcy. According to a new report from Coresight Research, as of July 31, 2019, 7,567 stores have closed, with Payless closing the most: 2,100 stores. In all of 2018, 5,524…

Why Voting With Their Wallets May Be an Idle Consumer Threat

More than 80% of consumers who participated in a brand safety survey said they would reduce or stop buying a product if it advertised alongside extreme or dangerous content, which the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) said poses “significant financial risk to brands.” There’s just one problem: Consumers don’t always follow…

Outdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its Community

Outdoor Voices, the digitally native activewear brand, is growing up. As the company prepares to roll out its biggest campaign to date showcasing its highest-rated, best-selling item–the Exercise Dress–founder and CEO Tyler Haney views the five-year-old brand as matriculating from middle school to high school. “We’re maturing like a person,” Haney said. “We think of…

Fear of Mass Shootings Is Bad for Business, Bad for Morale, and Bad for America

President Franklin D. Roosevelt said, “We have nothing to fear, but fear itself.” It’s a wonderful line, but it’s also from another time in American life. Today, We, the People, have plenty of reasons to be afraid. For one, domestic terrorism works. Not only do the shooters kill real people who are their imaginary enemies, […]

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Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

For a 55-year-old company, Nike can still learn a few new tricks. Its most recent: Nike Adventure Club, a subscription service for kids. Nike joins the growing movement of legacy retailers and brands like Walmart, American Eagle and others that are working with subscription business to gain more insight about the online customer–and secure a…

Nordstrom Prepares for NYC Flagship Store With Street Style-Inspired Campaign

The New York City department store scene is in the midst of tumultuous times–just look at the recent bankruptcy filing from the iconic Barneys, not to mention the closing of Henri Bendel. But it’s getting a major boost this fall thanks to the arrival of a long-awaited player: Nordstrom. Ahead of the store’s Oct. 24…

As Ire Over Gun Sales Builds, Walmart Conducts a ‘Thorough’ Policy Review

After a mass shooting inside a Walmart store in El Paso, Texas–which came on the heels of a Walmart employee gunning down two coworkers inside another store in Mississippi–the retailer has removed in-store displays of violent video games. But Walmart, which sells rifles and shotguns in some of its stores, has not commented on any…

Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

Some of the most buzzworthy direct-to-consumer brands like Hims and Harry’s got their identity from marketing agency Gin Lane. Now, the New York-based firm is closing its doors to transform into Pattern, a direct-to-consumer holding company. With its debut, Pattern is also announcing its first brand: Equal Parts, a DTC kitchenware company that will face…

EBay Sues Amazon, Alleging Criminal Conspiracy in Recruiting Sellers

Ecommerce platform eBay has filed a lawsuit against three Amazon managers after it says the defendants created fake eBay member accounts to access its internal email system to “solicit many hundreds of eBay sellers.” The complaint lists the following defendants: Sonja Boch, Amazon’s head of global seller recruitment and success; Amanda Sullivan Hedger, account executive…

Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand Business Beyond Japan

Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million. Grant is expected to stay on as CEO and will continue to run Lively as an independent brand inside Wacoal. The company raised…

What Walkout? Wayfair Reports Rosy Q2 Results

With 17.8 million active customers, 9.2 million orders placed and net revenue of $2.3 billion in the second quarter of 2019, home goods retailer Wayfair has yet to report much customer blowback as a result of the Wayfair Walkout on June 25. That being said, the scandal broke five days before the end of the…

Rockets of Awesome Created a ‘Shared Shopping Experience’ for Parents and Kids With First Pop-Up Shop

As other kid clothing retailers tumble and close up shop, Rockets of Awesome is opening its first pop-up in New York just in time for back-to-school season. The store, at 133 Fifth Ave. in Manhattan’s Flatiron District, will run from Aug. 8 until sometime in September or October 2019. In addition to selling the direct-to-consumer…

EBay Joins the Shipping Wars With Plans for Its Own Fulfillment Network

EBay’s plan to bring more sellers includes starting a new fulfillment network to let sellers store products at warehouses and enable faster and easier shipping. The service, dubbed “Managed Delivery,” is set to roll out in the U.S. in 2020. EBay now joins Shopify in trying to compete with Amazon and lure sellers away from…

Outdoor Voices Debuts a Content Website (and a Zine)

Outdoor Voices, a direct-to-consumer activewear company whose motto is “doing things,” now wants to make it easier for its customers to find those things to do. The 5-year-old company is rolling out a content marketing platform today dubbed “The Recreationalist,” aiming to give customers a hub related to doing something, whether it’s in nature, working…

The LiveRamp-Catalina Partnership Promises to bring Data-Driven Marketing to CPG Brands

In recent months, major retailers have taken cues from the world of ad tech to better track and target customers in-store as easily as they do online. Now, those insights will be a little easier to interpret across platforms and stores, thanks to a partnership between LiveRamp and the shopper-intelligence platform Catalina. The partnership will…