Hasta La Creative!

The movie, V for Vendetta, is about the rebellion of a freedom fighter V, who uses terrorist tactics to fight the oppressive society. V takes over the TV station and broadcasts a message to the country condemning the oppressors in parliament. V invites everybody to join him. When V meets Evey for the first time in the movie, he gives a very long speech which consists of words starting with the letter V.

In this radio spot, just like V, cats take over the radio programs to broadcast their messages and they give a long speech which consists of words starting with W.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Copywriter: Deniz Ergin, Ece Kaleli
Brand Manager: Sinem Özkan
Producer: Saadet BektaÅŸ
Aired: March 2008

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Bernd Huesmann
Copywriter: Thorsten Voigt
Art Directors: Sandra Loibl, Julia Pfund
Producer: Florian Leissle, Neue Westparkstudios GmbH
Aired: December 2007

Advertising Agency: Clemenger BBDO Melbourne, Australia
Copywriters: Paul Reardon, Julian Schreiber
Executive Creative Director: James McGrath
Sound Designers / Engineers: Paul Le Couteur, Flagstaff Studios
Account Directors: Hugh Nairn, Julian Shiff
Agency Producer: Sevda Cemo

It’s a police band playing Flashdance. They say “If we had more time, we would improve our act”. The ad is to say that they have too much work with accidents, so they can’t play as they wish.

Advertising Agency: Grey Chile
Head Creative Director: Sergio Chauriye Miguel “Sapo” Cerdeira
Creative Director: Pato Navarrete
Copywriter: Pato Navarrete
Producer: Sónica

Live coverage of the Pope’s visit to the US (Washington DC and NYC). This campaign was created for The Prayer Channel who will have extensive live coverage. TV, Radio and outdoor as well as the site WatchThePope.com are part of this campaign.

Advertising Agency: Cesario Migliozzi, Los Angeles, USA
Creatives: Enzo Cesario, Michael Migliozzi
Aired: March 2008

Advertising Agency: Leo Burnett, Brasil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad
Sound Studio: Menina

Advertising Agency: Leo Burnett, Brasil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad
Sound Studio: Menina

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Aired: April 2008
Short rationale: April Fool’s Day tactical ad

Radio, like newspapers, is being hit with body blows from the internet.

Here’s the latest round:

iLike, a social network for music fans, is scoring big today with the pre-release of R.E.M.’s new album.

The roll-out, the first of its kind for a major act, will allow fans to stream and share Accelerate in its entirety beginning March 24, a week ahead of the album’s April 1 release date.

“It was one of those ideas that was presented to us and it seemed like a good one so we ran for it,” R.E.M. frontman Michael Stipe tells Billboard.com. He also noted that the way people embrace music “has certainly changed in the last 5 or 10 years. I think you can either go with it or sit back and watch it happen, and I would rather be out on the field than in the bleachers.”

Advertising Agency: Zig, Canada
Creative Director: Martin Beauvais
Art Director: Allan Mah
Copywriter: Jason Buback