| THE ORIGINAL? Agora Newspaper – 2008 Tagline : “Only what interests you” Agency : W (Brazil) |
LESS ORIGINAL Tribuna Newspaper – 2012 Tagline : “Only what interests you” Agency : CCZ Curitiba (Brazil) |
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| THE ORIGINAL? Peugeot Bipper “Downsize your business” – 2008 Source : Coloribus Agency : Euro RSCG Worldwide (Spain) |
LESS ORIGINAL TVN “shorter commercial breaks” – 2011 Source : Cannes BRONZE LION Agency : Lowe Porta (Chile) |
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