Hasta La Creative!

Brain Cancer is a leading cause of cancer death in adults aged 20-39, so particularly affecting young parents – and in turn, the children and families who live through the loss of their loved one. The film created by DDB Sydney and Filmgraphics shows the heartache of a mother knowing she won’t live long enough to be with her baby daughter as she grows older. The insight ‘We don’t know what causes brain cancer, but we do know what it affects.’ portrays the emotionally distressing reality for those diagnosed with Brain Cancer. The more funds that are raised, the more the Cure For Life Foundation can do to help find a cure for this terrible condition.

Advertising Agency: DDB Sydney, Australia
National Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Art Director: Adam Rose
Copywriters: Ben O’Brien, Alex Wadelton
Director: Jono Nyquist
Production Company: Filmgraphics
Music: Hope For The Hopeless / A Fine Frenzy
Music Company: The Ant Farm, Los Angeles
Aired: December 2007

Unfortunately, some fairy tales never reach their happy ending.
Sudden Unexplained Death in Childhood can occur after a child’s first birthday.

Advertising Agency: Della Femina, New York, USA
Creative Director: Jerry Della Femina
Art Director: Einav Jacubovich
Copywriter: Cristine Esguerra
Illustrator: Steve Mack
Published: December 2007

Advertising Agency: Triton Communications, Bangalore, India
Creative Director / Copywriter: Sanjoy Datta
Art Director: Deepak Pattar
Published: January 2008

Every second 12 trees are cut to manufacture paper.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Director: Partha Chowdhury
Copywriters: Sujoy Roy, Uttaran Chaudhuri
Released: December 2007

Secondhand smokers are on the worst side of the cigarette.

Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume Ulrich Chifflot
Art Director: Frederic Lerclerc
Copywriter / Photographer: Alban Coret

Only breaking a branch yet breaks a life cycle.

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Creative Director: Didit Indra
Art Director: Anvin Kurniawan
Copywriter: Indiana
Digital Imaging: Adrianka
Published: September 2007

Advertising Agency: SERVE, Milwaukee, USA
Creative Director / Copywriter: Gary Mueller
Art Director: Giho Lee
Photographer: Jeff Salzer
Other additional credits: Sarah Salzer
Published: January 2008

Non-drinking water kills 8 millions persons a year.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrators: Denis Assor, Cédric Houplain

Plant More Trees.
Put your leaf here, and see what happens in the next 7 days.
Our habit needs to be changed.

Advertising Agency: Creative Center, Indonesia
Creative Director: Didiet Sambasy
Art Directors: Thomashamzah, Bagas panur, Kristanto
Copywriters: Ririn Datuk, Sjahnovar Datau
Photographer: Moedjadi
Strategists: Uti Rahardjo, Djuria Haruni
Account Executives: Kiki, Diah Siswanto
Released: December 2007

One tanker accident on the Bosporus straits is enough to destroy the people, the environment and the history of Istanbul.

Advertising Agency: WWF Turkey
Creatives: Demir Karpat Polat, Murat Arli
Photographer: Serdar Tanyeli