“Stories are made of paper. Newton Compton Editor E-Book.”
Advertising Agency: Lowe Pirella Fronzoni, Milan, Italy
Creative Director: Francesco Taddeucci
Art Director: Laura Taddeo
Copywriters: Marco Diotallevi, Marta Policastri
Illustrator: Federica Muscillo
“Miss, auctions are still going down, you’re not selling enough. Your situation here is untenable. Sorry, you’re fired. Get over heavy digestions.”
“Honey, we need to talk. Something has changed. I don’t see you the same way… I’m sorry, this is over. Get over heavy digestions.”
Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
English translation: Raquel Lopez.
Published: May, 2010
Advertising Agency: BorghiErh/Lowe, São Paulo, Brazil
Creative Directors: José Henrique Borghi, Erh Ray and Fernando Nobre
Art Director: Daniel Massih
Copywriter: Danilo Scatigno
Illustrator: Caio Beltrão Sposito
Photographer: Drauzio Tuzzolo, Image Bank
Published: November 2010
“Human rights need your flame. Buy a candle. Amnesty International.”
Advertising Agency: Air, Brussels, Belgium
Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois
Art Director: Antoinette Ribas
Copywriter: Grégory Ginterdaele
Account: Daphné De Le Vingne
Illustrator 3D: Cedric Vermeirre
Retouching: Yelle Vandenbruaene /livingroom.be
Published: November 2010
“This should never be a football goal. Help children be where they are meant to be.”
Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Creative Directors: Camil Roca, Oscar Pla
Art Director: Fabiano Oliveira
Copywriter: Manu Cardenas
Photographer: Javier Tles
Advertising Agency: Grey, Santiago, Chile
Executive Creative Directors: Miguel Angel Cerdeira
Creative Directors: Patricio Navarrete
Art Directors: Germán Quiroz, Israel Urrutia
Copywriter: Robert Canales
Retoucher: Gonzalo Arévalo, Patricio Céspedes
Account Supervisors: Miriam Caro Cabrera
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: sarah Longworth
Copywriter: Mick Stalker
Producer: Rob Linkhorn
Retoucher: Kevin Hyde
“Westcoast Dental Clinic. Specialized care for sensitive teeth.”
Advertising Agency: Grey Group, Vietnam
Creative Directors: George Vargas, Rajib Gupta
Art Director / Copywriter: Rajib Gupta
Illustrators: Linh Pham, Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan (Otto)
Additional credits: Chamlong Intarach (Banana) / Professional Image
Published: April 2010
“We will spend less even on ads.”
Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Published: May 2010
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Producer: Daniel Terlizzi and Kiyoshi Takahashi
Account manager: Luiz Tosi, Andreia Tecchio
Art Buyer: Mariah Bayeux
Photography: Shutterstock
Digital Retouch: Alexandre Correa
Artwork: Edgar Lopes
Advertiser’s Supervisor: Mário Albanese, Luiz Carlos Martins Mônaco
Advertising Agency: Markom Leo Burnett, ?stanbul, Turkey
Creative Directors: Ya?ar Akba?, ?dil Ako?lu, Güven Haktan?r
Art Director: Cihan Ery?lmaz
Copywriter: Selçuk Akyüz
Illustrator: Magic Group
Photographer: Süleyman Kaçar
Published: April 2010
“Use before your hair loses its strength.”
Advertising Agency: Markom Leo Burnett, ?stanbul, Turkey
Creative Directors: Ya?ar Akba?, Güven Haktan?r
Art Director: Cihan Ery?lmaz
Copywriter: Cem Koç
Illustrator: 212 Production
Published: April 2010
“Abusing your hair? Dove Heat Defense Therapy System repairs and protects your hair from damage caused by heat styling.”
Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Art Director: Maayan Froind
Creative Director: Nir Levi
Copywriters: Sahar Lewenstein, Daniel Zaks
Account Management: Hanit Marinov, Yoni Friedman, Keren Moyal
Illustrator: Studio Orso
Published: June 2010
“Feels Like Nothing!”
Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Directors: Sukhendu Mukherjee, Koustuv Chatterjee
Art Directors: Altaf Hossain, Partha Chowdhury
Copywriters: Alka Adhikari, Uttaran Chaudhuri
Photographer: Sanjib Ghosh
Published: September 2009
Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image
“The campaign highlights how Fenistil soothes irritated skin from itching, burning and insect bites.”
Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Director: John Pallant, Roger Kennedy, Derek Green
Creative Director: Jorg Riommi
Art Directors: Lucian Cernat, Daniela Nedelschi
Copywriters: Alexandra Ivan, Jorg Riommi
Account Leaders: Alexandra Ivan, Liana Petrascu, Thijs Hoogenboom
Art buyer: Tania Retchisky, Monica Garbur, Vitalie Brega
Photographer: Carioca
Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Art Director: Pierre Desfretier, Genevieve Hardy
Copywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Account Manager: Adam O’Conor, Laura Le Roy
“Even the sound of it horrifies.”
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Directors / Copywriters: Tolga Ulkumen, Umut Kisa
Illustrator: Tolga Ulkumen
Typographer: Umut Kisa
Brand: Esemmat
Account Supervisor: Melis Yucel
Advertiser’s Supervisor: Tolga Bayraktar
Account Manager: Burcu Ozdemir
Published: April 2010
“Get her back. Kitadol Menstrual Period.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Copywriter: Fabrizio Baracco, Cristian Martinez
Account manager: Francisco Cardemil
“Don’t lose your contacts. Mobile Data Backup. LG.”
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Executive Creative Director: David Sin
Copywriters: Sagar Paranjpe, EuJin Foong
Art Directors: Leong Kit Sze, David HK Tan
Photographer: Loh Lin Shan
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