Decathlon/Kipsta: Cactus

“Ultra tough footballs. Kipsta.”

Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Photographer: Cedric Delsaux


Crown Matches: Cooking, Hunting, Party

“Crown Fires Forever.”

Advertising Agency: Rediffusion Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Illustrator: Tiyasa Das
Published: January 2010


WWF: Ice, Rainforest, Ocean

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriter: David Harsent/Cameron Harris
Photographer: Simon Harsent


Layconsa Útiles de escritorio: Police, Professor

“Your pencil needs to be corrected.”

Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Directors: Mariano Escobal, Gabriel Capurro
Copywriters: Jefferson Cortavarria, Juan Miguel Morales
Illustrator: Gabriel Capurro


Conservation International: Coral

“When coral reefs disappear, mankind will follow. Visiti www.conservation.org to see how you can help.”

Advertising Agency: Grey, Jakarta, Indonesia
Executive Creative Director: Ali Shabaz
Creative Director: Agus Arbana
Art Director: Johan Wangarrij
Copywriter: Abimanyu Satrio
Account: Saiful Anwar, Poppy, Juria Haruni


Amnesty International: Beating, Execution, Rebels

“Ignore us. Ignore human rights. Amnesty International.”

Advertising Agency: Colenso BBDO, New Zealand
Group Head: Angela Watson
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Copywriters: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Art Directors: Jonathan McMahon, Karl Fleet, Lisa Fedyszyn
Agency Producer: Phil Newman
Photographer: Henry Jen
Retoucher: Kevin Hyde
Designer: Lachlan Palmer-Hubbard
Account manager: Kate Smart


Shun Restaurant: Vespa, Soccer

“Shun Itasian Restaurant.”

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Art Director: Francesco Fallisi
Copywriter: Francesco Emiliani
Post Production: Francesco Fallisi
Illustrator: Francesco Fallisi


Panamericana School of Art and Design: Dog, Dot, Nail

“How far does your creativity go?”

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil


Suva Accident insurance: Shoes

“In Switzerland, more people are injured each year in tripping accidents than in car accidents. For prevention tips, visit www.stolpern.ch”

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Grit Wolany
Copywriter: Torsten Maas
Photographer / Retouching: Joan Garrigosa (Garrigosa Studio)
Digital Artist: Alex Torrens (Garrigosa Studio)


Ford PowerShift Gearbox: Family, Nails, Socks

“Your Ford now with the new Dual Clutch Gearbox PowerShift. Feel the difference.”

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images


LG: Pink Panther, Michael Jackson, Avatar

Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Marco Versolato
Art Director: Leandro Hermann
Art Director: Daniel Salles, Axel LEvay
Copywriter: Fábio Barbato


Inlingua Language Courses: French for beginners, Italian for beginners, English for beginners

Advertising Agency: TBWA\Instanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Director: Ozan Can Bozkurt
Copywriter: Volkan Karaka?o?lu
Account Director: Burcu Özdemir
Account Supervisor: Riella Adoni
Published: April 2010


IKEA: Need space?

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director::Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Director: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010


Resident Evil: Thabo, Aziz, Jackie

“Resident Evil. You are on the menu.”

Advertising Agency: Y&R, Dubai, United Arab Emirates
Group Creative Director: Michael Blore
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Clive Stewart
Illustrator: Andrew Newman
Illustrator: Wayne @ Dxf
Senior Account Director: Nadine Ghossoub


Nestlé Fast: Bike, Girl, Music, Poster

“Three flavours to go. Go where? Well… I don´t know. Where are you going now?”

“How are you going? Going fine? OK? Going back? Or just going away?”

“Wanna go where? Away? Out? Or just wanna go crazy about?”

“Should I go or should I go?”

Advertising Agency: W/McCann, São Paulo, Brazil
Creative Directors: Milton Mastrocessario, Fabio Matiazzi
Art Director: Fabiano de Queiroz “Tatu”
Copywriter: Ana Dolabela
Illustrator: Mulheres Barbadas
Published: April 2010


Protex Antibacterial Soap: Sneakers, Dogs

“The Things You Touch Stay With You.”

Advertising Agency: Young & Rubicam, New York, USA
Executive Creative Officers: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria, Meg Rogers
Art Director: Kleber Menezes
Copywriter: Corey Rakowsky
Producer: Helen O’Neil
Account Executives: Mary Ellen Kenney, Jennifer Li, Karine Nguyen Huu
Photographer/Designer: Jamie Chung
Digital Artist: Raul Pardo


Claro TV: Hulk, Police, Spiderman

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director: Salvador Lister
Art Director: Kriss Suarez
Copywriter: Salvador Lister, Manuela Rondon
Illustrator: Kriss Suarez
Additional credits: Hans Daniel, Tonny Molina
Published: May 2010


Energizer: Fisherman, Jogging, Mechanic

“Take your day everywhere, 6 LED headlight.”

Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Directors: Hernán Jauregui, Pablo Battle
Creative Director: Fernando Tchechenistky, Lisandro Grandal
Art Director: Alejandro Hara
Copywriter:Emilio Yacon
Illustrator: Katherine Dossman
Photographer: Julian Russo
Retouch: Gabriel Vañek
Published: March 2010


Pictionary: Dog, Miss Universe, Grooming

Advertising Agency: Ogilvy&Mather, Paris, France
Creative Director: CHris Garbutt
Art Director: Eve Roussou
Copywriter: Benjamin Bregeault
Illustrator: Eve Roussou
Photographer: Fabrice Robin
Retouch: Frederic Witzgall


Companhia Athletica gym: Switch your routine

“Switch your routine for ours. www.switchyourroutine.com”

It is common for people to change physical activity by sedentary lifestyle, spending hours in front of the computer or Televison. Now, the Companhia Athletica gym proposes a new challenge: why not do otherwise? This is the synthesis of a campaign created by DDB Brasil. The ads are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced and completed in March of this year. This whole production process is in a hotsite (www.switchyourroutine.com) that brings all the project making of with videos, giffs and pictures of every detail, in addition to the ability of people to download posters in high resolution and share the project on social networks.

Advertising Agency: DDB, Brasil
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto
Creative’s: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: “Denis” Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
Approved by: Marcos Nisti