Stihl: Beduin

Stihl-Bedouin-FR

“The desire to cut things up. Stihl”

Advertising Agency: Publicis Conseil, Paris, France
Art Director: Charles Guillemant
Art Buyer: Marie-France Capri
Photographer: Jean-Yves Lemoigne

Lynx: Car Park, Street, Bus Stop

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Advertising Agency: BBH, London, United Kingdom
Creative Director: Dominic Goldman
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Print Producer: Jeremy Gleeson
Account Director: Keir Mather
Account Manager: Matt Tassell
Account Planner: Ross Berthinussen
Engagement Planner: Fran Hazledine
Photographer’s Agent: Paul Cowen @ Horton Stephens
Producer: Sylvie Champenois
Media: Mindshare

Ludwig Drums: Soup, Cake

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ludwigcake

“Terrorizing neighbours since 1909.”

Advertising Agency: Tillmanns, Ogilvy & Mather, Düsseldorf, Germany
Creative Directors: Volker Kuwertz, Andreas Steinkemper
Art Director: Marc Zinnecker
Photographer: Michael Stemprock
Account Director: Birgit Gosda
Published: November 2009

DU Kulturmagazin: Sol Lewitt, Alberto Giacometti, Jeff Koons

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“Every page an eye-catcher. / DU. Arts and Culture Magazine. In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a “DU” issue. The original lines generated during that recording were printed as an ad.”

Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009

Glassing Sunglasses: Kiss my glass

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Advertising Agency: Y&R, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
Published: November 2009

Nescafe: Eyes

Nescafe-Eyes

“Change your day, start from whithin.”

Advertising Agency: McCann Erickson, Colombia
Creative Directors: Ximena Correa, Samuel Estrada
Art Directors: Pablo Gómez, Sebastian Otoya
Copywriter: Felipe Ponce de león
Published: October 2009

Volkswagen: Crocodile

VolkswagenGolfCrocodile

“If you don’t do it for him, do it for him. New Golf. Ecological, economical.”

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst
Published: September 2009

Nestlé Club: Stir something deep inside

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Advertising Agency: JWT, Sydney, Australia
Art Director: Blair Kimber
Copywriter: Simon Armour
Retoucher: Andrew van der Westhuyzen

Rolling Stone: The best cover in the last 150 years

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“I sincerely believe I am by far the best prime minister Italy has had in its 150-year history (since unification in 1861),” Mr Berlusconi said in a televised news conference in Sardinia with Spanish Prime Minister Jose Luis Rodriguez Zapatero. September 10th 2009.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Art Director: Luca Menozzi
Copywriter: Luca Bartoli
Account Executive: Anna De Gaetano
Account Supervisor: Chiara Panci
Published: November 2009

Feltrinelli: War

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Advertising Agency: Tita, Milano, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Enzo Monzino
Producer: Sonia Rocchi
Published: October 2009

UNHCR / ACNUR: Car, Cigarette, Stockings

UNHCRCar

UNHCRCigarette

UNHCRStockings

“Refugees would like to have the same problems you have.”

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Creative Director: Hernán Damilano
Art Director: Gustavo Sucri
Copywriter: Francisco Ferro
Illustrators: Daniel Romanos, Gastón Cardozo
Photographer: Matías Posti
GCD: Martín Mercado
Account Manager: Giselle Boyer
Published: October 2009

MorumbiShopping: Vitche, Tikka

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Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director:Ruy Lindenberg
Art Directors: Renato Butori, Henrique Del Lama
Copywriter:Mário Cintra
Art Buyer: Mauro Moura
Published: June 2009

Guinness: Rory, Chris, Brayden

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guinness_CHRIS

guinnes_BRAYDEN

“Every man has a dark side.”

Advertising Agency: BBDO, Shanghai, China
Creative Directors: WF Leong, Andrew Lok, John So
Art Directors: Yohan Si, WF Leong
Copywriters: Andrew Lok, WF Leong
Photographer: Edwin Ho
Illustrator: Edwin Ho
Published: September 2009

International Vegetarian Union: Anatomy

IVU-Man

IVU-Woman

“Vegetables are all your body needs”

Advertising Agency: JWT, Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
Published: August 2009

Bayer Aspirin: Man, Woman

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Bayer_Aspirin_woman

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Copywriter: André Kassu
Art Director: Marcos Medeiros
Illustrators: Júnior Cortizo, Daniel Moreno

Shan Shui: Industrial Pollution, Global Warming, Automotive Pollution

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Advertising Agency: JWT, Shanghai, China
Executive Creative Director: Yang Yeo
Art Directors: Lillie Zhong, Yang Yong Liang
Copywriters: Jacqueline Ye, Rafael Freire
Graphic Designer: Sean Tang
Photographer: Yang Yong Liang
Illustrator: Yang Yong Liang

IKEA Delivery Service: Kitchen, Kids Room, Living Room

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Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed

Ben Jerry’s: Hugs, Whale Cow, Purple Caterpillar, Recipe Book

Ben & Jerry's_Hugs

Ben & Jerry's_cow

Ben & Jerry's_caterpillar

Ben & Jerry's_book

Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Directors: Tham Khai Meng, Eugene Cheong, Todd McCracken
Copywriters: Mike Sutcliffe, Craig Love, Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
Photographer: Edward Loh (October Sky)

Everlast: Persevere, Succeed

everlastpersevere

everlastsucceed

“Everlast. All or nothing.”

Advertising Agency: JWT, Dubai, UAE
Art Directors: Adrian An, Peter Moyse
Copywriters: Adrian An, Peter Moyse
Photographer: Tina Patni
Illustrators: Adrian An, Jun Gomez Jr
Typographer: Adrian An
Retoucher: Ashish Vaze

McDonald’s: Wi-Fries

Wi-Fries

“Love free wi-fi.”

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Creative Group Head: Adam Rose
Art Director: Matt Knapp
Copywriter: John Downing