Hasta La Creative!

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi

Advertising Agency: McCann Erickson, ?stanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Hakan Yegen
Photographer: ?lkay Murato?lu

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“Desinfex. Kills 99.9% Of Germs.”

Advertising Agency: Ade, Bogotá, Colombia
Creative President: Nacho Martinez
Creative Director: Giovanny Saavedra Millan, Checho Sarabia Ascanio
Art Directors: Pedro Cardenas, Dina Luz Garzon
Copywriter: Francisco Gonzalez
Illustrator: Zero Fractal
Additional Credits: Demetrio Alexiades, Maria Raigoza, Miguel Hernandez, Juan León, Carlos Lopez, Carlos Quintero, Grace Mojica, Laura Soler, Juan Duque, Danny Holguin, Antonio Mendoza, Diana Caicedo, Mario Smith, Luis Rojas Y Giovanny Sabogal
Producer Agency: Sharys Franky
Published: March 2010

FRANCE ADOT is a group of associations working locally in France to inform and raise awareness of organ, tissue and bone marrow donation. The federation brought in CLM-BBDO to build awareness of this national cause, mainly among young adults, and to encourage them to have an organ donor card. The campaign starts in METRO newspaper in March 2010. France ADOT and CLM-BBDO started out from the observation that this young adult audience is not necessarily sensitive to the question of organ donation, as the related theme of death is fairly remote from their concerns. But the target is very attentive to its image and is looking for a meaning to its existence. So we decided to enhance the image of those who do become donors. Taking out a donor card means thinking about others and showing great generosity. By acting in this way, the holders of the card feel they are doing something good and are good people. The agency’s creative staff designed and produced the campaign along those lines. To make the execution of the idea impactful and challenging, the demonstration has to be taken as far as it can go by showing that even the worst individuals can become good people by donating their organs. These individuals, whom we have identified as skinheads, racists, hooligans or homophobes, all have the same way of embodying their extremism: their tattoos. In this print campaign, the tattoo is struck through by the scar from a post-mortem organ donation, like some kind of redemption. The tagline reads, “Become someone good. Give your organs.” We wanted to create great interest at all costs, without singling out the target’s current habits or telling people how to behave – just give them food for thought. That’s why we shifted the demonstration to this category of extremist and did not directly feature the audience targeted by the campaign. Moreover, this approach also emphasizes that organ donations have to go beyond the donor’s beliefs or origins: we all give and we all receive. It’s the act of giving that matters.

Advertising Agency: CLM BBDO, Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg and Jean-François Sacco
Head of Art: Sylvie Etchemaïté
Art Director: Lucie Valloton
Copywriter: Julien Perrard
Photographer: Yann LePape
Country: France

“2100 Watt suction power with silence system”

Advertising Agency: Publicis, Zurich, Switzerland
Creative Director: Martin Denecke
Art Director: Swen Morath
Copywriter: Felix Freese
Photographer: Andreas Burz
Postproduction: RECOM
Published: April 2010

“Stop seeing everything as a risk. Insurance ETB.”

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
Published: November 2009

“He didn’t have the hand of God just the feet.”

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Illustrator: Monsieur Barbe
Published: December 2009

“Set him/her free. Call -1291. A Delhi Police initiative to abolish child labour.”

Advertising Agency: Rediffusion Y&R, Gurgaon, India
Creative Director: Ajay Ahluwalia
Art Director: Manu Gupta
Copywriter: Dushyant Pal Singh
Illustrator: Manu Gupta
Additional credits: Atanu Deb, Pawan Bhatt
Published: November 2009

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Creative Director: Chinnawut Awakul
Art Director: Anuwat Nitipanont
Copywriter: Napapatch Kantasil
Published: March 2010

Ticking of an old golden watch swallowed by a starving pitbull during the last family bbq, where only granpa was missing.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers

Creaking sound of uncle Carl’s knee during the heroic but unlucky Monate Lake sack race.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers

Fake orgasm of a woman in bed with her husband, while figuring out the color with which she’s going to repaint her bedroom ceiling.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers

Scream of a girl watching a horror film, with a girl screaming in it.
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers

Buzzing of an annoying mosquito in a humid summer’s night, after having bitten into a high-cholesterol AB+ .
We reproduce, record, create, search and find sounds you have never seen.
We are GreenMovie’s sound designers

GreenMovie sound designers record, create, search and find sounds you have never seen. The sounds are represented by a typographic treatment.

Advertising Agency: Auge, Milan, Italy
Creative Director: Federica Ariagno, Giorgio Natale
Art Directors: Davide Mosconi, Nicola Cellemme
Copywriters: Niccolò Bossi, Claudio Giannoccaro, Anita Rocca
Illustrators: Davide Mosconi, Luca Uboldi, Francesco Muzzi, Corrado Grilli, Piotr Holub
Published: January 2010