Braun Precision Trimmer: Heart, Robin, Totem

“Braun Precision Trimmer.”

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: January 2010


la Repubblica: Sounds for silence

“Sounds for silence. Classic silent films reinterpreted by today’s musicians. As from 30th April at all newsagents.”

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Lombardi Mariano
Illustrator: Corrado Frontoni
Group Client Director: Elisabetta Pesci
Account Manager: Pierluigi Scozzi


Calve Sauces: Table

Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Art Director: Tuba Samli Atilla
Copywriter: Tayfun Kisacik
Photographer: Nejat Talas


Clear Shampoo: Sleep

“Clear. Triple time more soft hair.”

Advertising Agency: Lowe, Istanbu,l Turkey
Executive Creative Director: Deniz Mukan
Art Director: Tolga Ozturk
Copywriter: Can Faga
Photographers: Semih & Bogac (CreamTR)


HP: Panda, Rocker, Elephant

Advertising Agency: CLM BBDO / Boulogne Billancourt, France
Executive Creative Director: Gilles Fichteberg, Jean-François Sacco
Creative Director: Eric Pierre
Copywriter: Vincent Pedrocchi
Art Director: Cedric Moutaud
Photographer: Joseph Ford


Enviromental Wildlife Trust: Lighter, Golf ball, Bottle top

The Endangered Wildlife Trust is registered as a Non-profit Organisation operating out of South Africa. Their founding vision is to save threatened wildlife, their habitats and ecosystems, and to educate surrounding communities and the general public. To alert the South African public to the plight of coastal birds due to excessive littering, they commissioned TBWA\Hunt\Lascaris to design a print and poster campaign highlighting the effects of this pollution. The following campaign of pictures, of birds that have literally been killed by litter that they have ingested, is accompanied by the line “If you don’t pick it up they will”. The posters were printed on recycled paper and in vegetable ink to ensure that they didn’t perpetuate the very problem they address. The images show the birds’ bodies decaying around the rubbish inside them, visually demonstrating how our litter outlasts our wildlife. Readers are then driven to www.ewt.org.za to find out how they can help.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye


Colgate Dental Floss: Finger, Tongue, Toothpick

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La Mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua


Clucky Cake: Cat, Boat, Fairy

“Sensational cakes make simple. Clucky Cake.”

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Executive Creative Director: Ben Coulson
Creative: Alex Wallman, Donna Stevens, Vanilla Stener
Art Director: Paul Meates
Copywriter: Evan Roberts
Producer: Luisa Peters
Retoucher: Hung Nguyen
Country: Australia


Odol-Med 3: Pigs, Chickens, Cows

“Odol-Med 3. The stronger thread.”

Advertising Agency: Ogilvy, Peru
Chief Creative Officer: Aldo Canchaya
Copywriters: César Godenzi, Javier Wong
Art Director: Javier Morales
Account Manager: Úrsula Canchaya


Molfix: Storks

“Molfix Extra Small Premature baby diapers. For babies who can not wait.”

Advertising Agency: Ogilvy, Istanbul, Turkey
Creative Director: Tibet Sanliman
Art Director: Elif Seven
Copywriter: Özge Ceyranci
Illustrator: Brad Holland
Strategic Planning: Serra Ceylan Yucel, Baris Bakir
?Account team: Elif Adali Erten, Ayca Sancak
Published: April 2010


Sony PSP: Magician

Advertising Agency: TBWA\Spain, Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Vicente Rodríguez
Art Director: Fran López
Copywriter: Vicente Rodríguez
Photographer: Gonzalo Puertas
Account Director: Inés Diez-Casariego
Account Supervisor: Ignacio Hortal
Account Executive: Verónica Mendoza
Agency Producer: Nuria Mazarío
Published: March 2010


Hansaplast: Finger, Hand, Knee

Advertising Agency: TBWA, Lima, Peru
Creative Director: Jorge Santibañez
Art Directors: Jorge Romero, Celso Zelaya
Copywriter: Fernando Rizo-patrón
Photographer: Jason Sullivan
Additional Credits: Frank Delgado
Published: January 2010


Sekunda Universal Glue: Ballerina, Soldiers

Advertising Agency: BBDO Russia, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Pavel Ganin, Alexander Solodkiy
Copywriters: Maxim Ponomarev, Egor Gavrilin
Studio: Wireframe
Published: April 2010


Rolling Stone Magazine: Marijuana

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Luca Bartoli
Art Director: Luca Menozzi
Photographer: Raffaello Bra
Published: May 2010


Saiwa Vitasnella Fruit Cracker: Bags

“Fruit A-Porter. The good of fruit always with you. ”

Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia
Published: March, 2010


Casa Mae: Child’s life

“It’s not easy to realize when a pedophile gets into a child’s life.”

Advertising Agency: McCann Erickson, Brazil
Creative Directors: Alexandre Okada, Tales Bahu
Art Director: Manu Mazzaro
Copywriter: Leandro Lourenção
Illustrator: Pedro de Kastro
Published: February 2010


Foorire FM Radio Comedy Station: Arthur M’bidonné, Didier Risette, William Tordu

Advertising Agency: La petite boîte d’Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director: Hugo Battistel
Copywriter: Stephane Daniel
Illustrator: Cedric Vermeirre, The Living room
Retouching: Yelle Vandenbruaene, The Living Room
Published: January 2010


Nescafé: Shoes, Car, Phone

“When sleepy, the best ideas may not seem to be. Nescafé.”

Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Pixel Studio
Published: April 2010


LG Air Conditioners: Cool Down Quickly

“Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology.”

Advertising Agency: Young & Rubicam, New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone and Ian Reichenthal
Global Creative Director: Darren Moran
Assistant Creative Directors: Menno Kluin and Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo


Give a Night: Paris, Maastricht, London

“Give someone a weekend in Paris as a gift. With the new hotel gift card. Give a Night.”

Advertising Agency: Lowe, Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Photographer: Jaap Vliegendhard
Published: November 2009