Hasta La Creative!

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.

Advertising Agency: FamiljenPangea, Stockholm, Sweden
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Additional credits: Lotta Blomstedt, Elin Ramfalk, Braxton Bruce

Advertising Agency: Art&C Comunicação, Natal/RN, Brazil
Creative Director: George Wilde
Art Director: Jonathan Souza
Copywriter: Marcos Maidana
Illustrator: Pedro Dantas

“You either see the letter or the girl.
Don’t text and drive.”

“You either see the letter or the dog.
Don’t text and drive.”

“You either see the letter or the bus.
Don’t text and drive.”

Advertising Agency: Leo Burnett Tailor Made, Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Copywriter: Marcelo Henriques, Paulo Henrique Gomes
Art Director: Tiago Valadão
Illustrator: Tiago Valadão
Art Buyer: Stella Crippa, Mauro Moura
Account Supervisor: Pablo Arteaga, Cíntia Mourão, Daniela Ferreira, Guilherme Grigol, Eduardo Crepaldi
Advertiser’s Supervisor: C.Belini, Lélio Ramos, João Ciaco, Malú Antonio, Sarah Albuquerque, Caroline Magalhãe
Planner: Marcello Magalhães, Tiago Lara
Media: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Bruno Buosi, Fábio Req

“The wrong tone compromises the whole work. If you’re painting, consult our experts.”

Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin “Ceará”
Creatives: Rodrigo Lira, Leandro Bonfim
Art Director: Rodrigo Lira
Copywriter: Leandro Bonfim

?Advertising Agency: ?JWT, Doha, Qatar
Executive Creative Director: Matias Lecaros
Art Director: Tomás Garin
Copywriter: ?Felipe Araya
Illustrator / Photographer: Salamagica
Other additional credits: Baher Raouf ?

Advertising Agency: TAXI, Montréal, Canada
Executive Creative Director: Dominique Trudeau
Creative Team: Nicolas Rivard, Martin Charron
Strategic Planning: Fanny Chabot, Andréa Fortin
Client Services: Rachel Desbiens-Després, Rachel McGibbon, Carla Marques
Director of Production: Jacques Latreille
TV Production: Émilie Trudeau
Print Production: Sophie Carrières
Info-graphics: Éric Lefebvre, Denis Riverin
Media Planning: MediaVest
Photography: Alain Desjean
Production House: 401
Director: Nicolas Monette
DOP: Nicolas Bolduc
401 Producer: Stéphanie Lord
Sound Studio: Sonart

“Ride your way.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Illustrator: Vetor Zero

“For real chopper’s lovers.”

Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Masked Brothers

Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees.

According to Adweek, the brand’s new 60-second anthem and other elements in the campaign “echoes New Deal-era murals by artists like Thomas Hart Benton and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley’s approach to money.”

“The creative brief was to own responsible capitalism and connect that to Morgan Stanley and no one else,” said Martin creative director Alon Shoval.

Responsible capitalism owned by one irresponsible firm. Damn, that’s a big idea!

Martin also made a 60-second anthem to drill this idea home.

I will say I enjoy looking at this art, and I wish more ads were artfully rendered in this way. Sadly though, I look at the art and ask, “why place oil wells on the ridge, when wind turbines are clearly the “responsible” choice? Also, what are all those people doing standing around in the background?

The post House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism appeared first on AdPulp.

Advertising Agency: Black River FC, Johannesburg, South Africa
Executive Creative Director: Ahmed Tilly
Creative Director: Suhana Gordhan
Copywriter: Avish Gordhan
Art Director: Mandie Van Der Merwe
Photographer: Clive Stewart
Art Buyer: Laura Broccardo Schutte
Account Manager: Elena Ronca, Solani Hlayisi