Advertising Agency: SWE, Sweden
Creative Director: Björn Schumacher
Account Manager: Josef Danell
Copywriters: Daniel Vaccino, Johan Skogh
Art Directors: Ann-Marie Wessman, Victoria Lamppa
No artificial colorants added
The total lack of artificial colorants in our products doesn’t just make you fel good. It makes you feel absolutely fantastic.
Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007
We have it your way
Pickle in? Pickle out? Only you decide how you want your burger.
Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007
Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.
Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007
Onions taken out on request
Just say the word and we’ll eliminate the onions from your burgers. Quickly and discreetly.
Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007
Strictly controlled ingredients
At Burger King we’re extremely serious about controlling the quality of our ingredients. That’s why we examine everything. Thoroughly.
Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007
Against microsleep. Citroën lane assist.
Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Florian Meimberg, Torsten Pollmann
Art Directors: Florian Meimberg, Jean-Pierre Gregor
Copywriter: Torsten Pollmann
This is Rania. She hates her car. She hates having to pay for two tickets. She hates sharing elevators. She hates trying on new clothes. She hates girls that look like this. And she hates this being the only romance in her life. The only satisfaction Rania ever gets is at work where she can move freely through her spacious open-plan office environment and really express her full personality.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008
This is Elliot. He still lives with his mother. This is his car. This is his best friend. His idea of fun. How he spends most of his evenings. And this is his job. The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008
This is Dinesh. He works in IT. He crosses many fashion boundaries. This is his favourite jacket. His idea of contemporary art. His music collection. Hopefully, for all our sakes, when Dinesh arrives at work everyday and sits down on his state-of-the-art chair at his well-designed desk in his stylish office, some of our taste will eventually rub off on him.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008
This is Anas. This is what he eats. What he drinks. What he reads. His casual wear. And his idol. He sports a yellow one. Yet the only thing that makes Anas feel like a real man is when he’s at work where he can sit in his stylish executive chair behind his big strong executive desk and naturally evoke a sense of power.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008
Turn off the sun.
Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final Art: Sara Bellafesta, Richard Landérus, Andy Chong
Turn off the sun.
Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final Art: Sara Bellafesta, Richard Landérus, Andy Chong
Turn off the sun.
Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final Art: Sara Bellafesta, Richard Landérus, Andy Chong
Whatever work asks you.
Advertising Agency: Cayenne Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Directors / Copywriters: Daniel Fattorini, Giacomo Sebregondi
Our offers are getting in shape for the motor show.
Advertising Agency: McCann Erickson, Brussels, Belgium
Creative Director: Frank Van De Vijver
Art Directors / Copywriters: Annelore Bruynseraede, Pieter Lambert
Photographer: Frank Uyttenhove
Image retouching: Beefactory, Caouchou
Published: January 2008
Our offers are getting in shape for the motor show.
Advertising Agency: McCann Erickson, Brussels, Belgium
Creative Director: Frank Van De Vijver
Art Directors / Copywriters: Annelore Bruynseraede, Pieter Lambert
Photographer: Frank Uyttenhove
Image retouching: Beefactory, Caouchou
Published: January 2008
Our offers are getting in shape for the motor show.
Advertising Agency: McCann Erickson, Brussels, Belgium
Creative Director: Frank Van De Vijver
Art Directors / Copywriters: Annelore Bruynseraede, Pieter Lambert
Photographer: Frank Uyttenhove
Image retouching: Beefactory, Caouchou
Published: January 2008
Feeds your baby’s imagination.
Advertising Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Alessandro Campani
Photographer: Luca Perazzoli
Published: 2007
Feeds your baby’s imagination.
Advertising Agency: DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Alessandro Campani
Photographer: Luca Perazzoli
Published: 2007
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