For crypto speculators, newbies and “get rich quick” thrill-seekers, last week was tough. The Chinese government re-signaled its displeasure with bitcoin and all things crypto, the IRS announced it is going to do what it can to tax every possible crypto transaction, and Elon Musk tweeted, scaring the hell out of people who pay attention…
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, YETI VP of Marketing Paulie Dery shares the breadth and depth of their marketing approach and how this fosters tight-knit communities and brand loyalty. Check out more plays from top CMOs and brand leaders here. THE CHALLENGE The YETI story is a…
As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, My/Mochi Managing Director and CMO Russell Barnett shares how the ice cream brand pivoted its biggest celebration into an engaging digital campaign during the pandemic that generated social buzz and billions of earned media impressions. Check out more plays from top CMOs…
Angelic Vendette is the Vice President and Head of Marketing at Alo Yoga. She was formerly Head of Social Media Marketing and Influencers of Stitch Fix. As part of the CMO Reboot Playbook: Authentically Connecting With Community, Angelic dives into why inclusivity and diverse representation were crucial for growing and engaging their Stitch Fix community….
With the rise of new channels like audio and streaming, it might feel overwhelming when deciding which one your brand should focus on while also maximizing existing social media as part of your overall marketing mix. At Mediaweek 2021, we sat down with executives from Boll & Branch and MyMochi Ice Cream to share how…
Josh Cole is Chief Marketing & Digital Officer for TITLE Boxing Club and BoxUnion. He was formerly the CMO of Sky Zone. As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, he shared how the indoor trampoline park company used consumer research and their network of franchisees to increase foot traffic…
In today’s marketing landscape, leaning into your why–your DNA as a brand–has never been more important. At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money and they shared how they are using media in innovative and unique ways to amplify their brand purpose. Happy Money’s CMO Sadira Furlow discussed how…
Dfinity launched Internet Computer last week. ICP, its cryptocurrency, already has a market cap of over $30 billion. This article is not about the value of owning ICP or how or why you may or may not want to trade crypto. I’m not going to offer any financial advice here. What interests me is how…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Encantos’ Chief Executive Officer and Co-Founder Steven Wolfe Pereira discusses the concept of ikigai (“one’s reason for being”) and how he used it as a driving force to focus his company on the sustainability of people. Check out more plays from top CMOs and brand…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Arancha Cordero, SVP, Chief Growth Officer for Danone Waters, shares a play on how sustainability can drive simultaneous change for both the environment and the business and how its marketing can be just as exciting as it is for any other industry. Check out more…
As part of the CMO Reboot Playbook: Reimagining Brand with Purpose, Billy Paretti, CMO, Belvedere Vodka – Mo?t Hennessy discusses how the luxury brand infused innovation, purpose, and sustainability into their company’s vision. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and may not reflect…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Women’s Sports Foundation CMO Aleia Taylor shares how the foundation is working with its corporate partners to achieve change, have a deeper impact and move from transactional sponsorships to transformative ones. Check out more plays from top CMOs and brand leaders here. This transcript has…
As she approached the entrance to the club, she gave the frame of her new prescription AR glasses a gentle squeeze. When she got to the door, it appeared to turn green, indicating recognition that she was over 21 years of age. Then, a message appeared along with a friendly voice asking for the 5…
If you’re scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear…
I missed meeting new people and I missed bumping into people I know. So six weeks ago, we introduced Shelly Palmer Online Networking Salons. They are free, category-specific, weekly 20-minute, super-curated, small Zoom meetings where you meet new people, bump into old friends, hang out for a bit and then get back to work. The…
The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data…
Key Insights: While Quibi is still collecting downloads, its growth rate hasn’t met the company’s own projections. Under-deliveries for advertisers and an ad sales climate centered on flexibility are both likely to affect next year’s advertising discussions. Over the summer, Quibi contacted a production company with a very specific request: Pitch us an interactive game…
For Chris Rock, who has spent his career trying to avoid what he calls “the Eddie Murphy handbook” that Hollywood has for breakout Black comedians, Fargo was the perfect opportunity. Season 4 of FX’s anthology crime series, inspired by the 1996 film, is set in 1950 Kansas City, where the head of the Black crime…
I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, “You’d make a great copywriter.” Maybe you couldn’t imagine my disbelief back then. I was a rebounding college flunk out starting over at…
As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because…
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