Jul
21
Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?
Posted in: UncategorizedGiven this year’s enormously challenging circumstances, it’s clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding–and its potential stars–benefit from marketers’ attention? The skateboard…
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