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| THE ORIGINAL? Anti-Pollution, Auckland City Council – 2000 Source : Cannes GOLD LION Agency : Saatchi & Saatchi (New Zealand) |
LESS ORIGINAL Anti-Pollution, City of Reno – 2013 Source : Adsoftheworld Agency : OCCE Reno (USA) |
La dernière oeuvre de Jeremy Underwood est une réflexion sur le rapport entre culture et nature. « Human Debris » est une réappropriation des traces que nous laissons sur notre environnement, l’artiste fait des déchets un constituant du paysage à part entière. Une véritable invitation à méditer à découvrir en images.
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| THE ORIGINAL? Surfrider Foundation – 2007 « Help us keep the ocean clean » Source : Coloribus Agency : Young & Rubicam (France) |
LESS ORIGINAL LavkaLavka « Food made by nature » – 2012 « tired of unnatural products? » Source : Adsoftheworld Agency : Kitchen Creative Studio (Russia) |
From Adbusters Blog
For every barrel of bitumen that comes out of the ground in Northern Alberta, Canada, another 1.5 barrels of toxic waste is created and dumped into tailings ponds that are carved out of the once pristine wilderness. That waste may now be leaking into the Athabasca river Delta, poisoning indigenous communities for hundreds of kilometers downstream and causing rare cancers once unheard of. The Alberta government and its industry-funded studies say every thing is okay with the water. Independent observers say otherwise. Watch as Al Jazeera uncovers how industry and government are working to silence dissent and how communities are beginning to fight back.
Witness: To the Last Drop – Part 1
Witness: To the Last Drop – Part 2
URL: http://www.aljazeera.com/programmes/witness/2011/06/20116227153978324.html
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| THE ORIGINAL? (click the image to watch movie) Nissan Leaf Elecric vehicle – 2011 Tagline : “100% electrical, zero gas” Source : Adsoftheworld Agency : TBWA (USA) |
THE ORIGINAL? (click the image to watch movie) Renault ZE Electric Vehicle – 2011 Tagline : “100% electrical, 0% emissions” Source : Shots.net Agency : Publicis Conseil Paris (France) |
Some people say it’s all about the packaging and presentation. Sometimes it’s true. To promote their causes, the Surfrider Foundation & Saatchi LA gathered trash at local beaches, packaged it, labeled it, and placed it at local farmers markets. A fairly powerful message from a simple juxtaposition. Sure, the concept isn’t exactly brand spankin’ new, but it’s done effectively, reaching a different (and untapped) demographic, raising interest, and sparking discussion.
Creativity Online has a really nice video showing the process and the market booths along with peoples reactions.
Check out all of the pieces at Osocio.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
