Hasta La Creative!

Some people say it’s all about the packaging and presentation. Sometimes it’s true. To promote their causes, the Surfrider Foundation & Saatchi LA gathered trash at local beaches, packaged it, labeled it, and placed it at local farmers markets. A fairly powerful message from a simple juxtaposition. Sure, the concept isn’t exactly brand spankin’ new, but it’s done effectively, reaching a different (and untapped) demographic, raising interest, and sparking discussion.

Creativity Online has a really nice video showing the process and the market booths along with peoples reactions.

Check out all of the pieces at Osocio.