Clever and Current: Reaching the Information Age

The Internet.  The greatest enabler perhaps ever known.  The ability to acquire and distribute information at a furious and daunting pace has proven to be the downfall of many a business, political candidate, celebrity etc.  However, those who seize control have experienced unprecedented success.  Capturing the minds of those fluent in Internet language proves to be the primary goal of advertisers for the future.

In May, the International Society of Human Rights (ISHR) released a group of 3 ads which succinctly and adroitly summarize both the fears and triumphs of widespread Internet distribution.

The political implications are clear: target and mock those who seek to suppress the free spread of information.  Labeled “To Teach Dictators a Lesson”, the sharp simplicity and wit of the ad depicts perfectly the conflicting opinions of those on both ends of the spectrum.  The brilliance of the ad lies in the subtle usage of the imagery of the stifled flow of information.

Subtlety is an art form lost on many advertisers who often go for gross exaggerations in the name of attention grabbing.  As depicted in my last blog, such strategies often undercut the intended message.  Quite oppositely, the subversive humor of this ad strikes a poignant note.

Delivering a meaningful but catching message to those who can rapidly attain information from a variety of sources proves difficult.  However, those who succeed do so in slight-of-hand subtlety rather than slap-you-in-the-face bravado.

Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts.  Contact him on LinkedIn.


Why do people desire walls?

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The audio file of a lecture by Prof. Wendy Brown who explains how the building of walls around the world today is so starkly at odds with images of a world that is ever more connected & unbordered. Bonus! Videos of Shooting Back, the project of an Isreali NGO that gives Palestinian families across the West Bank video cameras to document how they are treated by Israeli soldiers and settlers continue

Does The Ad Industry Need A Scandal, Too?

INTRO
For the 2008/2009 Year in Advertising Review (if there were such a thing), most of the pages would be filled with stories on Social Media Marketing, lay-offs, the automotive industry’s effect on the ad industry, and the economy. With much of the hard news skewing negative, now is not the best time to face a scandal, albeit a small one.

Based on a story released in The St. Petersburg Times (Florida), as well as their website TampaBay.com, it is been reported that a scandal is nearing hurricane force in the Sunshine State. Worse yet, it’s a political scandal. Finally, to top it all off, it involves a prominent Tampa Bay ad agency, a federal inquiry, and the FBI.fbibadge

THE PLAYERS

a4s_buddyfor1a061409_71959cBuddy Johnson was the Hillsborough (County) Elections Supervisor. Reportedly, prior to re-election he hired Schifino Lee to launch a “Voter Education Campaign” to the tune of $40,000. In February of 2008, Mr. Johnson found out that he would be facing “tough competition” on what was purported to be an easy re-election. The Voter Education campaign, scheduled to end in March 2008, was extended.

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Schifino Lee Advertising and Branding, founded in 1993, has a well-rounded client list: Jaguar, AT&T, Mobley, Seminole Hard Rock Casino, Gunn Allen Financial, The Reproductive Medicine Group, and WellCare Health Plans. Absent, however, is political experience; yet, it’s often the best creative that wins, regardless of the competition’s experience. In this case, the agency was awarded the account.

THE STORY
Buddy Johnson realized that he was in the fight of his political life; in February 2008, the former County Commissioner, Phyllis Busansky, filed to run for the same position and had surpassed Johnson in campaign contributions by March. Schifino Lee was retained to keep voter education at a premium. The campaign, paid for by county taxpayers, originally started to “educate voters” about an optical voting system that was idiot-proof. The debut of the system provided Johnson’s office the excuse to hire Schifino Lee.

But getting Johnson’s name and image in front of voters was a main goal from the outset, said the owner of a marketing firm who was hired by the elections office to conduct an outreach campaign for Hispanics.

whoisbuddyj The $40,000 educational campaign turned into a $640,000 re-election campaign, sixteen times the original amount, and ads began to focus on Buddy Johnson, rather than education. The campaign ran the media gamut, from campaign buttons and stickers to television spots and online ads. Few of the ads had anything to do with voter education. The agency claims they simply followed their client’s requests and handed files over to investigators. The agency also  provided copies to The St. Petersburg Times. While all information at this point is speculation, The Times mentions the following:

• Schifino Lee won the contract in a no-bid process
• Many of the ads were political in nature, but about Johnson
• Several pieces were identical [but charged individually]
• Some of the pieces were never used, and had little or no value

An article by Johnson that was ghost-written by the firm was never published. A two-page flier cost $1,854, but there is no indication it was ever used. Another flier told voters how to fill the oval on the ballot. “Completely,” it advised, a tip that cost taxpayers $765.

The Federal investigation was launched to review various aspects of Mr. Johnson’s management of the county’s elections office, and there are estimates that he overspent by $2.35 million before losing the race.

Rather than heaping insult on top of injury, it’s quiet possible that Buddy Johnson will receive  insult on top of felony.

Please remember that all parties are presumed to be innocent until jailed.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.

Health Care For Everyone

In the United States, there are currently over 44 million people with no health insurance. HealthJustice is introducing five TV spots featuring B.J. Hunicutt (Mike Farrell) of the hit televisions series M*A*S*H. Mr. Farrell has graduated from TV doctor to author and activist. HealthJustice produced a series of five ads with B.J. speaking to doctors and nurses about “Single Payer” health care.

What is Single Payer Health Care?

Single-payer healthcare is the payment of doctors, hospitals and other healthcare providers from a single fund and is one of the systems used to provide Universal Healthcare. A bill has been introduced to Congress, H.R. 676, that outlines the “health care for all” strategy.

The Campaign

There will be five ads in rotation coordinated with a nationwide calling, emailing and faxing campaign to Congress and the White House. As of Friday, May 8th, over 25 thousand faxes, 2000 voicemails/phone messages and numerous emails had been sent to Congress and the White House, all requesting single payer health care.

The campaigns and the TV ads are funded entirely with donations to HealthJustice, typically less than $100 each. Seed money came from Physicians for a National Health Program and from the Leadership Conference for Guaranteed Health Care. 

Who Pays?

In short, we do. Although there are no specifics, the bill does cover where funding would originate:


The bill is hitting at an opportune time as more and more Americans find themselves without jobs and health care. For more information, or to get involved, visit www.1payer.net.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312..

Not Feeling Screwed? You Should Be.

Best Week Ever

Late last week, Chrysler filed Chapter 11 bankruptcy, and Omnicom’s BBDO Detroit was listed as the second-highest unsecured creditor, with some $58+ million in outstanding invoices. Most of the dollars are believed to be for spot TV buys placed when Chrysler opted to dump it’s national advertising to save money. The Chapter 11 filing gives the carmaker time to restructure under government protection from creditors. So, while Chrysler does NOT have to pay their creditors at the moment, they will still receive cash infusions from Uncle Sam. Now that is what I call the American Dream!
chryslerbldgLike a spoiled child whose parents are too weak to say the word, “NO,” Chrysler now finds that they are in great shape: safe from creditors and still receiving their billion dollar allowance. Chrysler, of course, is not celebrating…or are they? The automobile company may not be dancing, but they are acting as if they’ve got America by the short hairs. Sadly, with backing from Obama, they do. Thus it’s no surprise that Chrysler is launching a national, prime-time TV, newspaper, and digital campaign set to hit the public on May 11th, 2009. The tagline for the campaign is, “We’re building a new car company. Come see what we’re building for you.” This move back to the national advertising arena must mean Chrysler does not need to worry about reducing expenses anymore. Whew!

What Do You Mean You Want The Money?

Well, no, that’s not the truth. The real story is that Chrysler does not intend to repay dollars borrowed from private interests priorwebuildad-copy2 
to government intervention. The private “investors” are unlikely sources; the University of Kentucky, Kraft Foods’ retirement fund, the Bill and Melinda Gates Foundation, pension funds, and teachers’ credit unions. The Obama administration is not going to let that happen, and has even berated the companies that were willing to bet on a loser (Chrysler) as “a small group of speculators” who “endanger Chrysler’s future by refusing to sacrifice like everyone else.” This, despite fact that the terms of the agreement state that lenders would be repaid first should bankruptcy became a reality.

The Final Straw

In a last “screw” you from the government and Chrysler, it is now being reported that taxpayers will never see a single dollar of the billions lent to Chrysler. From Monday’s bankruptcy hearings:

“They’re offering financing with a low likelihood of being repaid,” said Robert Manzo, an executive director for Capstone Advisory Group LLC, according to the Associated Press. As part of its Chapter 11 reorganization, Manzo wrote Chrysler expects the U.S. Treasury to forgive a $4 billion bridge loan the automaker received during the Bush administration, a $300 million fee on that loan, and the $3.2 billion in financing the Obama administration approved last week to help the company stay afloat while it is in bankruptcy.

CNN did confirm that the Obama Whitehouse stated that it did not expect Chrysler to repay the money. It’s interesting, but Bernie Madhoff went to prison for less than this.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312..Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.


Stop Watching Me!

google_earth_car_crashRemember that song, “I always feel like, somebody’s watching me, and I get no privacy…?” Well, stop inviting people to watch you, and maybe they will. George Orwell’s 1984 has gotten a little too close for comfort these days, except that big brother is not the government or the media, it’s “We, the People.”

Think before you write, do, or say anything in the public eye(s)…and that includes on your computer. You can be social, just not too sociable: What you say can and will be used against you in the courtroom of life.
In the latest incident of it’s not reality, its Virtual Reality (VR) a Swiss woman, complaining of a migraine, left work “sick” and was sacked when she showed up on Facebook later that day.

She said the company had created a fictitious Facebook persona which become “friends” with her, allowing the company to monitor her online activity. Her suspicions were raised when the “friend” suddenly disappeared after she was fired, the woman told 20 Minuten daily. But the company says it followed a simple logic: that those who are well enough to use Facebook with a migraine are well enough to work with a migraine.

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If you think about it logically, it’s better to assume that you are being monitored… Every credit transaction, every search result, every phone call…it’s all tracked somewhere. The Man always triangulates off cell signals and pulls data off the hard drive.

This latest incident has generated online warnings from social bloggers regarding the protection of your account. The trick is to separate your real friends (the ones that would help you move a body) from your friends (those that might show up to help you move) from your acquaintances (those that wouldn’t move out of your way on the train). If you want to protect yourself from unwanted scrutiny, read Facebook Fail on Mashable.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.

Coke: Is it the Deadly Thing?

234937-300-0-1Coca Cola, invented in the late 19th century and marketed as a “cure-all” for diseases like morphine addiction, dyspepsia, neurasthenia, headache, and impotence has come a long way in a century. A friend once told me that Coke’s special formula used cocaine. Which is true, although at the time I called him a “lying pooh-pooh head.” In fact, a single glass of Coke contained nine milligrams of blow. The nice thing? No crusty white boogers or mirror checks before going outside. ‘Cola’ was spawned from the Kola nut, which added caffeine to the mix. It’s a wonder Ritalin wasn’t invented sooner.

One thing fair to assume in a company the size of Coke; upper management probably doesn’t have a clue about work in the trenches. So, when a plant worker at a Coke bottling plant in Columbia was gunned down for trying to unionize, no one upstairs was any wiser. (It was actually seven murders…). Well, this week that all changes.

Activist organization “The Campaign to Stop Killer Coke” plans a negative PR blitz in Atlanta against the beverage giant. The group, which claims Atlanta-based The Coca-Cola Co. (NYSE: KO) is guilty of labor, human rights and environmental abuses, will have this week a mobile billboard truck on metro Atlanta streets campaigning against Coke’s alleged abuses. One billboard says “Unthinkable! Undrinkable! Murders in Colombia, Child Labor in El Salvador, Stealing and Polluting Water in India, El Salvador and Mexico.” A second billboard says “Killer-Cola: The Drink that Represses!”

Coca Cola’s response, stunned that a PR blitz consists of a single billboard, has called an agency review.

Jeff Louis is a Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin.com/in/jefflouis or on twitter @jlo0312.

Los Penetrados, Santiago Sierras political porn photography

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Couples are geometrically arranged into compositions of up to 110 bodies with two colours. The Acts feature the various possible combinations of penetrator / penetrated: white man-white woman, white man-white man, white man-black woman, white man-black man, black man-black woman, black man-black man, black man-white woman, black man-white man continue

Get to Know Me First

Filmmaker Gina Levy is working with GetToKnowMeFirst.org, a website that advocates for marriage equality by putting a “face on the issue” with five 30-second commercials to air during inauguration week in the United States.  In an effort to overturn Proposition 8 in California and a number of other anti-gay initiatives, many of these spots will show gays and lesbians as adoptive parents and active community members.

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Volume and the JoAP are out

Two of my favourite mags The Journal of Aesthetics and Protest and Volume are out:

Volume is an architecture and urbanism magazine. It’s neither a highly specialized print that mere mortals like me find hard to approach nor is it one of those glossy Vogue-lookalikes with chichi spreads of fashionably ‘sustainable’ buildings. It’s not ‘something in between’ either.

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This issue presents many trends, people, ideas that might look like they do not directly belong to the world of architecture and urbanism but are perfectly pertinent and relevant to architects and urbanists. And because almost anything architects and urbanists do ends up concerning the hoi polloi (that’s you and me, my friend), there’s much food for thoughts and heated discussions in Volume 17:

The editors explain: At the close of this era of expansion and surplus Volume speculates on one of the period’s emblematic inventions: Content Management, or the collecting, organizing and sharing of digital information. Our retrospective appraisal of recent developments in the managing of information offers inside into the ability of Content Management to serve the current realities of digital abundance and material shortage, and to protect both vast and extremely limited quantities.

Jesse Seegers and Jeffrey Inaba quizz Ken Goldberg on burning dollar bills and other less trivial matters, Chris Anderson about ‘free’ culture and PageRanking on business cards. They also get Julien De Smedt to discuss his views on free-wheel experiementation, the proliferation of ‘post-OMA offices’, why not choosing and mismanaging can be valuable strategies. Benedict Clouette and Forrest Jessee’s interview with publisher Lars Müller (whose Face of Human Rights is on my must read list) evokes books as a form of content management.

Volume dives into almost mainstream US culture with an interview of Rachel Maddow (available online) and another one with Arianna Huffington (best enjoyed after having savoured this article about the so-called death of the blogosphere.)

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Entrance of the Svalbard Global Seed Vault. Credit: Mari Tefre / Global Crop Diversity Trust (more images)

Those are only a few of the many interviews of smart people by other smart people.

Just to contradict all the above i should add that many of the issues covered in Volume 17
1. are not interviews. C-LAB explores the World Heritage, the content management system for cultural and natural treasures. Easy happiness is at reach in “Architecture is Merciless”, a presentation by Jacques Herzog about Beijing’s Bird Nest and in a short series of photos that display how Vogt Landscape Architects transplant nature into a constructed context. “Seeds of Paranoia” gives the lowdown on the Svalbard Global Seed Vault. This must be one of the rare articles that goes beyond the hype aspect of the project.

2. openly belong to the world of architecture. For example, Professor of Architecture at Columbia University Mark Wigley has a short essay on architecture seen under the lens of content management.

The Journal of Aesthetics and Protest by the same publishers who released the very excellent the book, An Atlas of Radical Cartography.

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Among all paper magazines, JoA&P is probably the one most likely to truly and gently give rise to social changes. Smart, wonderfully edited and available for a mere $15, the magazine is heavily centered on the US scene and i wonder if we have anything similar in Europe. And if we don’t i wonder what we’re waiting for.

The 300 pages of the sixth issue are broken down in three ‘conceptual’ sections.

1. I Love To We is a call for a new terminology to describe the formations of grassroots cultural resistant practices. These “interventions, strategies and tactics in the territory” explore the war on terror and the global order. A quick selection of the many essays featured in this section: LA-based organization Bicicocina (or Bicycle Kitchen) describes its self-assigned mission to teach people to work on their own bikes. Lisa Anne Auerbach wrote an insightful essay on the new “Don’t Do It Yourself” battle triggered by corporations’ avid assault and capitalisation of the D.I.Y. culture. Aimee Le Duc analyzes what happens when an old police station in San Francisco is bought and transformed into a home and office by someone like artist and architect Bruce Tomb.

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Graffiti Wall

2. Antiwar Survey Respondents has almost 20 activists not only describe their antiwar activities but also answer vital questions such as “How do you measure success for this activity?’ and ‘In order to continue and be successful with this or other related activities, what would you do or need?’ The answers should convince readers that activist actions do have an impact and inspire them to join the movements or start their own.

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Center for Tactical Magic collaborating with UC Santa Cruz students on Wells Fargo Embargo

3. Another Theory Section. Under a title which could hardly get any more cloudy and bland are a handful of lessons learnt (sometimes the hard way) by artists and activists: problems encountered when trying to get art in public space, the recent history of the art collective in light of the persecution of the Critcal Art Ensemble, the danger of nostalgia to culture, etc.

Support for peace in Burma O&M and MTV spot

This spot is created by O&M Amsterdam and MTV (whose names does not appear on this sport) as support for peace in Burma. Spot uses footage of warplanes bombing Burma with flowers as an impressive call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org.

Here at the new Burma Arts Board website, you can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

“This spot somehow talks directly to the emotions we feel about the current humanitarian crisis in Burma. We know that people desperately need help and we also know it is not reaching them. The narrative conjures up a task force that brings a powerful message of support to the people of Burma, and an urgent appeal to donate to the international relief effort.”

said John Jackson, Director of Social Responsibility, MTV Networks International.

This spot let me silent…

MTV Director of Social Responsibility: John Jackson
Burma Arts Board Founder: Suki Dusanj
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Director: ShiloProduction
Company: Shilo (New York, USA)
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David HillMatte
Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Kiel Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Cassidy Gearhart, Noah Conopask, Stieg Retlin
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell
Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan
Music production and arrangement: Good Sounds Amsterdam

Saving Danube Delta Biosphere Reservation

Few months ago I was telling you about a new ecological campaign from Romania aiming to save the Danube reservation. That campaign was talking about the ecological problems from Danubian Delta.

Preserving and protecting nature is now the subject of a new campaign.

Three ad prints are asking people to share 2% of the income tax to give a chance to solve the most important problems of the Danube Delta Biosphere Reservation.

Their mission is: “In the battle against people for the sake of nature! And, finally, for the good of our people. ”

The contribution of 2% for the Danube Delta can help rare species to survive.

I good call for many people to react against indifference and natures extinction.

Celebrities care more than the rest of us

You know when I think of troubled third world nations who need our help, I can only think of one celebrity who might be able to adequately convey the pain and suffering of living in a disaster ridden country ruled by a junta.

KIM KARDASHIAN!

Unfortunately, this ill-advised Public Service Announcement does less for the poor people of Burma and more for illiteracy. As. she. remembers. what. was. in. the. script.

I don’t watch their reality show, but I know Mom married Bruce Jenner, former awesome Wheaties spokesman and the man who spawned the “Princes of Malibu” (and “please make famous” Hills “star” Brody Jenner). So it’s like a perfect storm of fame-whoring suck.
. Dad on the other hand, was OJ Simpson’s lawyer. So in other words, everyone has a deal with the Devil

A sack of hammers could beat them all on Jeopardy.

I’m not against celebrity PSA’s per se, just ones where celebrities with no real higher education try to lecture me about stuff (looking at you DiCaprio) and to seem more caring than the common man just because they have more influence.


Here’s
a good primer on what good PSA’s involve.

A good PSA, even if you don’t agree with the content.

Simple, straightforward, to the point, and fairly genuine, which I think is the key to a good PSA. Kim Kardashian couldn’t find Burma on a map with 3 guesses and an encyclopedia.

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Political Advertising Vie for Air Time Slots

Political Advertising

If there is one thing that will really help you get our political aspirations towards better heights, television advertising is a best bet to get the job done. Not all people can afford television advertising due to the cost of having one. Secondly, it is not merely a matter of producing the ad itself. It also includes being able to get the desired time slot that will surely be hitting the proper voters who will know that you are running for public office.

Such is an issue that many call as dirty but advantageous. But if you have the funds to support your ad campaign and likewise avoiding any potential discrepancies on election requirements, then by all means use advertising to boost your political campaign!

Federal rules requiring candidates to have access to similar television audiences forced stations to bump some advertising from their traditional clients. In some cases, it was purchased months in advance and in a highly sought-after spot.

(Source) Business Weekly

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Quebec City might ban billboards

Canadian flag
From The Canadian Press

MONTREAL — Historic Quebec City hopes to take down a modern roadside decoration – the ubiquitous billboard.

The 400-year-old city is proposing a bylaw to wipe out large ad panels across much of the Quebec capital region in the next five years.

Serge Viau, the city’s assistant director general, says billboards mask Quebec City’s European architecture and stunning views.

“With the goal of cleaning up the urban landscape in mind, we decided to make the signs disappear,” Viau said of proposed changes to the city’s urban plan.

I defy the Quebecers to say this view is not stunning

People move to the city for the urban landscape, next thing you know, Quebec City will be getting rid of their strip clubs.

Also remember, if you’re going to have a billboard, the French part must be predominant if you’re also going to have your signs in English…silly separatists

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Oklahoma City don’t want no fatties

Mayor Mick Cornett

The smiling face above is Mick Cornett, the Mayor of Oklahoma City, who has teamed with Taco Bell to challenge his city’s residents to lose 1 million pounds this year.

According to the AP:

Taco Bell’s new Fresco Menu, which debuted in December and includes nine items with less than nine grams of fat, has been dubbed the “Official Menu of the Mayor’s Challenge.” Life-size cardboard cutouts of the mayor, which began appearing Thursday in Oklahoma City-area Taco Bell stores, feature the slug, “Because you can’t lose 1 million lbs. by yourself.”

The idea for the campaign began shortly after officials with Irvine, Calif.-based Taco Bell learned of Cornett’s initiative and contacted the mayor, telling him about the new menu items being launched in their stores, including 42 in the Oklahoma City metro area.

From a marketing standpoint, it’s both genius and dangerous, and a natural fit for a fast food company with resources. You have a built-in focus group, the problem is they a) have free will and aren’t required to buy Taco Bell every day and b) they aren’t required to get items off the Fresco menu, which isn’t price equivalent even if it may or may not be taste equivalent, which seems to be the major problem concerning fast food and obesity.

Do people care that they’re eating a bean burrito with 6 grams of fat versus the kind with a regular tortilla and nacho cheese that may be “less healthy?” Do they realize that a Fresco taco doesn’t mean you should get a regular soda? Does this new campaign mean the employees of Taco Bell have an obligation to the people of OKC to keep them on a healthy regiment or to plug the healthy menu when an obese person orders the Nachos Bell Grande?

I’m more skeptical. When it comes down to it, on your way home from work, it matters more if you’re paying $2.29 for the healthy menu item or $.99 for the regular one from the value menu. If you want to really be effective, you either have to make the price comparable or get rid of the unhealthy items and replace them entirely, thus taking the choice factor out.

But let’s hope for the best and expect the worst. Maybe the advertising blitz in OKC will educate and change behavior, which is part of the point.

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Imitation and flattery

On the left, Goodby, Silverstein & Partners’ ad for the NBA Playoffs

on the right, Time Magazine’s cover

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Seas and Coasts WWF ad prints

Another WWF social responsibility ad print that illustrates the environment disasters created by humans.

Actually this is a preview of what`s left from human actions over marine species and not only. Earth species can become the same as well if we don`t control our actions.

By 2050, indiscriminate fishing will have taken away 90% of marine species.
Defend the sea.

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Ad prints are expressing the fact that soon the seas will only have human left overs in a very realistic way.

It`s not that easy to defend the nature, but we should all try.

Team: Antonio Montero/Jaime ChavarriClara Hernandez/Guillermo Santa Isabel
Agency: Contrapunto, Spain
Print: Seas and Coasts (WWF/ADENA)
Executions: Redes 1; Redes 2; Redes 3

Book Review – An Atlas of Radical Cartography

An Atlas of Radical Cartography, edited by artists Lize Mogel and Alexis Bhagat (Amazon USA and UK)

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The editors say: An Atlas of Radical Cartography is a collection of 10 maps and 10 essays about social issues from globalization to garbage; surveillance to extraordinary rendition; statelessness to visibility; deportation to migration. The map is inherently political– and the contributions to this book wear their politics on their sleeves.

An Atlas of Radical Cartography provides a critical foundation for an area of work that bridges art/design, cartography/geography, and activism. The maps and essays in this book provoke new understandings of networks and representations of power and its effects on people and places. These new perceptions of the world are the prerequisites of social change.

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New York City Garbage Machine, by the Center for Urban Pedagogy

The slipcase contains a set of ten maps and a collection of essays by artists, architects, designers, and writers who illuminate the maps and explore their role as political agent. An Atlas is one of the most intelligent, thought-provoking and original publications i’ve read in a long long time.

First there is a purely aesthetic pleasure of unfolding the maps and discovering the careful, unique and innovative design of each one.

Then the essays are engrossing. They are written by people who have a story to tell you, they are passionate about it, they are angry or worried by the current state of affair but they are also smart enough to know that the best way to solve a problem is to adopt a pro-active attitude.

Right from the cover, showing an “upside-down”map, we are faced with the fact that even the most banal and innocent-looking map has its own agenda, that it is extremely difficult to separate cartography from politics and ideology. Far from being neutral accessories which would merely help you go from point A to point B, maps are often used as instruments for controlling and shaping beliefs. Conversely, maps can also be at the service of protest and social change. That’s what the contributors of the Atlas demonstrate. Deliberately, openly and quite convincingly.

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Unnayan | Chetla Lock Gate, Marginal Land Settlement in Calcutta, 1984 (detail)

The first map transports you a few decades ago in Calcutta (now Kolkata). Formed in the mid-late 70s, Unnayan was a civil activist groups which campaigned on dwelling, health, labour, schooling and various rights-related issues met by communities in urban and rural areas of eastern India. Unnayan was involved in projects that including preparing maps that identified settlements which existed in Calcutta at the time but were blanked out in officila maps. Elaborated in collaboration with the communities, the maps helped them locate water pumps, roads, but it also made these communities visible on a space which official maps would otherwise define as “vacant land.” The vast majority of these maps are destroyed by floods or stolen. Jai Sen, a member of Unnayan, reconstructs fragments of these experiments and puts them on record in Other Worlds, Other Maps: Mapping the Unintended City, his contribution for An Atlas of Radical Cartography.

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Institute for Applied Autonomy, iSee

All the other maps are contemporary.

The Institute for Applied Autonomy discusses tactical cartography and how locative media technology can be used by activists as cold and precise weapons to foster critical social engagement. They illustrate the concept by detailing their project iSee, a web-based application developed in collaboration with NYCLU and the Surveillance Camera Players to chart the locations of CCTV cameras in Manhattan. By checking iSee, users can find routes that avoid these cameras (“paths of least surveillance”) allowing them to walk around their cities without fear of being “caught on tape” by unregulated security monitors. Their essay explains how stories about the iSee application spread all over the media and generated a series of discussions and debates amongst a -so far- unsuspecting audience. The work also extended to camera-mapping workshops which assumed the double role of rendering the proliferation of surveillance cameras tangible to a general audience and creating an empirical basis for challenging policing and public safety policy.

Visible Collective/Naeem Mohaimen interviews Trevor Paglen about his investigation into extraordinary rendition flights, the tension between art and activism as exemplified by a look at Mark Lombardi‘s drawings and Ashley Hunt‘s maps, the reasons why cartography shouldn’t be confused with geography, etc.

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Olivier Clochard and Philippe Rekacewicz, Death at Europe frontiers

I found An Architektur‘s contribution to the book illuminating. Because of what i read in the media and because of the intense pleasure i experience when i am treated like a delinquent by the “immigration” officers each time my plane land in the U.S., i often have this vision that the U.S. is the evil one in the quest of security and border control. An Architektur, a collective that applies sociopolitical questions to space and architecture, proves me wrong by exposing the European Union’s efforts to tighten its borders against asylum seekers and people looking for a better life. Hence, the need to close hermetically the access to EU and to park inside a migration camp anyone managing to jump above the wired fences. An Architektur points to several maps which illustrate the issue such as Migreurop‘ s From European Migration and Asylum Policies. to Camps for Foreigners map (PDF), – Hackitectura‘s map that rethinks the frontier between Morocco and Spain, replacing the concept of border as space of separation with site of connection and reciprocal flow, etc. A striking example is the article and map called Death at Europe frontiers where Olivier Clochard and Philippe Rekacewicz document the death occurred while trying to reach the territory of the European Union. Only documented death are taken into account but their number goes way beyond the 7 000 between 1993 and 2006 (3 000 from December 2003 to 2006). The map shows that danger doesn’t stop when the border is crossed. Once inside the EU, migrants have to face racist attacks, unsafe working conditions for the illegals, police repression, internment camps, etc.

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Pedro Lasch, Guías de Ruta / Route Guides, 2003/2006,

These were just a few lines about 4 of the maps and essays you’ll find in An Atlas of Radical Cartography. There’s also Pedro Lasch’s beautifully symbolic map of the America/Latin America relationships, Lize Mogel’s politically heavy re-lecture of the map of the San Francisco Bay Area, Jane Tsong’s children science textbook-style drawings which reveal what it takes to be able to turn on the tap in her bathroom, the Center for Urban Pedagogy’s well-documented New York City Garbage Machine describes the fight for power over the bins, Brooke Singer’s The US Oil Fix demonstrates the impact that the US addiction to fossil fuels has on the rest of the world and Ashley Hunt’s A World Map tackles the world capitalist system.

An Atlas takes also the form of a touring exhibition which is making a stop over unitl May 6, 2008 at Dowd Fine Art Gallery, SUNY Cortland, NY.

Related: Resistant Maps (part 1) – Introduction, Resistant Maps (part 2) – GuerrigliaMarketing.

Oregon political advertising takes an interesting turn (or hook, if you will)

Out here in the Pacific Northwest, things are occasionally done a bit differently. Politics is obviously not exempt from the sometimes bizarre. As the political campaign for State Senator is ramping up, one candidate in particular is standing out in the crowd, so to speak, enough so to be gaining a fair bit of national attention.

And another Steve Novick political spot that’s been playing pretty much ’round the clock:

An interesting turn in Novick’s advertising and marketing is the recent release of Left Hook Lager, “A Battling Brew”.

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That’s right, a politically endorsed beer. Nothing speaks to Oregonians quite like craft beer, so labeling bottles from small Eugene, OR craft brewer Ninkasi only makes sense (in a bizarre sort of way). If you’re so inclined, more info on purchasing the beer is available here.

And unlike many of these slightly bizarre campaigns, Novick’s campaign is quickly gaining ground and winning supporters. Last week, he received the endorsement from former Oregon Governor John Kitzhaber, and this week won the support of the Oregon Education Association. I hope this means we’ll be seeing some more entertaining political spots before this campaign is over. *And just a note – I’m definitely not proclaiming my political support for Novick – merely pointing out my appreciation for the advertising and marketing strategies that we’re seeing*