Departing Digitas Staffer Turns MC, Pens Hip-Hop Love Letter to Agency

“Dear Digitas, this will be my farewell, even though I’m gone, I’ll always hope that you fare well” is the poetic hook in this hip-hop farewell from an as-yet-unknown staffer who’s obviously moving on–but not without waxing nostalgic about account management, making sandwiches in the break room and other hardcore shit. Our lyrical genius even has a sidekick who sings the hook, just for added dramatic flair we imagine. Should Digitas–sorry, DigitasLBi–be flattered or embarrassed by this sentimental shout-out? We’re not sure, but somehow, we made it to the very end, though not without a little chuckle here and there. See if you can do the same while we just sit here crossing our fingers that this heralds an agency rapper renaissance.

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Alexandre Mars Out at Publicis?

alexandremars1Well, after hearing rumblings about Alexandre Mars and Publicis parting ways, we made some calls to the holding company, which revealed that the exec is not even in the agency’s global directory at this point. So, one can deduce that the exec, who’s spent the last six years as head of mobile at the holding company as well as CEO of its mobile marketing unit, Phonevalley, is no longer on the roster. Calls to Phonevalley itself were immediately answered by an automated message saying “your call cannot be completed as dialed” so what to make of all this? Is it even in existence at this point? Who knows, but in 2001, Mars founded Phonevalley, which was eventually bought up by Publicis Groupe in 2007 and expanded globally to China, India and Singapore a year later. We’ll let you know if we find out more.

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Heath to Head Up Strategy at Huge LA

catherineheathWe’ve received confirmation that Catherine Heath, who’s spent the last year in her native Australia serving as executive strategy director at M&C Saatchi Sydney (where she started her career over a decade ago on the planning side), is heading back to the States to head up strategy at Huge LA. It’s familiar turf for Heath, who spent over two years as a worldwide group planning director at TBWA\Chiat\Day LA. During her career, the planning vet also had a brief stint as chief strategy officer at now-defunct Boston operation Modernista! and served as VP/planning director at McCann and what was T.A.G. (now twofifteenmccann) for over two years.

While it’s been confirmed that Heath is joining Huge LA, no timetable has been set for her exact start date. We’ll keep you posted. As for the LA office itself, FYI, staff count is approximately 80 and clients include Vans, FX, National Geographic, and Tempur-Pedic.

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KesselsKramer LA Bows ‘URL Project’ for MOCA

KesselsKramer’s video for the Museum of Contemporary Art, Los Angeles tells the story of a unique digital art collaboration.

First, the idea behind the project: Digital artist Rafaël Rozendaal asked the YouTube community to submit ideas for the URL for his next project. He would then collaborate with the person who submitted the winning suggestion.

KesselsKramer’s video documents this collaborative process between Rozendaal and the winner. The URL selected was nothingeverhappens.com, which just makes me think of this. Rozendaal’s collaborator explains that he envisioned the site as “atmospheric” and “very-reduced” and the finished product certainly fits that description even if it’s “completely different” than the collaborator imagined it would be. This isn’t exactly my kind of art (it kind of just looks like a screensaver), but it’s a cool way for the Museum of Contemporary Art, Los Angeles to actively engage an audience.

You can check out more work from Rafaël Rozendaal at his website. Credits after the jump. continued…

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JWT NY Makes Handful of Creative, Account Hires

JWTnewIt’s been some time since we’ve covered staffing news at JWT New York, but the agency has now sent word out that it’s welcomed some senior staffers, both in creative and account management. On the creative front, toplining the new hire list is Robert Frost (he must have fun with that), a 13-year ad vet who’s made the rounds in senior creative roles at the likes of Y&R and TBWA Chiat\Day but spent the majority of his career at McCann.

During his last stint at said agency, which lasted six years, Frost served as SVP/GCD on MasterCard among other accounts. Now at JWT, he will served as executive creative director on the Vonage account, which the agency won at the beginning of the year. Along with Frost, JWT NY has also brought on RAPP alum Bryan Gaffin to serve as GCD on its healthcare accounts including Johnson & Johnson and Bristol-Myers Squibb as well as Kimberly Samskin-Barger, former creative lead on AmEx OPEN at Digitas, as a CD.

On the account side, meanwhile, Sherri Chambers, who most recently served as group brand director on Carl’s Jr. and Hardees at 72andSunny, joins JWT NY as global business director a yet-to-be-named “new account.” Hmm.

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Penn, Braun Out at MRM NY

tinabraunWell, it looks like folks on the Spy line were on to something with this one as a little digging shows that Tina Braun and Danielle Penn are both no longer with MRM New York. We hear it was the agency that parted ways last week with Braun and Penn, who served as VP/account director and senior integrated project manager, respectively. No word yet on Braun’s next endeavor, but she spent over a decade at McCann Erickson and MRM, moving up the charts from account exec to her most current role, working with brands including USPS and Nestle. Penn, who worked at McGarryBowen as senior digital project manager prior to MRM, has already moved on to the client side, taking on a similar project management role at Prudential. No word yet from MRM on if there are plans to replace, but folks on the Spy line are telling us there may be “more cuts to come.”

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Brian ‘The Shirt’ Thompson Returns with ‘Passive Aggressive Notepads’

It’s been a few months since we’ve heard from good ol’ Brian Thompson, aka @BrandWriter. Well, now that he’s done giving presentation tips while showing off his incomparable fashion sense, the T3 ACD/copywriter has returned with a Kickstarter effort to fund a new effort he’s dubbed “Passive Aggressive Notepads.” Yes, Thompson is reverting back to paper form to let people express their rage constructively via various messages printed on pads. His goal? To “solve life’s most annoying problems,” whether it be in the office or at home or when you’re going shopping. So far, three different notepads have been produced, and while we’re skeptical of the effectiveness of this project as a whole, Thompson is already a third of the way to his goal on Kickstarter, with 23 days to go. At the very least, we’re glad he’s once again sporting his presentation shirt, which he says he’s wearing “out of spite.” Whatever does the trick, sir.

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Dietzen Out at Energy BBDO

dietzenDetails are vague at this point as it seems half the industry’s out for Columbus Day (when did this become a thing?), but we have received confirmation that Jimmy Dietzen, who spent the last 18 months as VP/creative director at Energy BBDO, is no longer with the agency. For the past week, we’ve been hearing a few interesting stories regarding Dietzen’s “departure” from the Chicago-based agency, which tipsters say was somewhat surprising. We’ll try to dig in a bit but from what we gather for now, though, Dietzen’s time at Energy BBDO actually came to an end at the beginning of the month. During his time at the agency, the senior creative not only worked on clients ranging from SC Johnson to Lay’s but recently art directed and co-wrote (with GCD Rick Hamann) the somewhat touching spot below for Wrigley’s Extra gum.

Prior to Energy BBDO, Dietzen served as an ACD at Leo Burnett on Allstate’s “Mayhem” campaign among other things and has also served as an art director at Tribal DDB during his career.

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Walker Walks Away from Victors & Spoils

walkerbuntin1After spending nearly two years as an executive creative director at Havas-owned, Boulder-based, crowdsourcing agency Victors & Spoils, Chad Walker has split for Music City and taken residence as chief creative officer at Nashville-based Buntin Group. Buntin, if you needed to know, has worked with clients ranging from Bass Pro Shops to Burger King. On the V&S end, we’re awaiting comment on the matter and if there are plans to replace, but prior to joining said agency, Walker, a self-proclaimed bike geek, reader and Kentucky farm boy, served as a creative director at Arnold as well as a copywriter at both Ogilvy and kbs+.

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‘Reality is Malleable’: Ivan Cash Returns, Chats it Up at 72U

If you have, oh, 45 minutes or so to spare (hello lunchtime!), here’s a recent talk courtesy of Bay Area freelance creative/Miami Ad School SF instructor/“Couchella” co-creator Ivan Cash, who you might remember from a couple of months ago for telling folks to “stop making ads.” Recently, Cash spoke to students at  72andSunny’s in-house school 72U about creativity, taking risks via his own projects and more. Listen, we haven’t been the kindest to creative sermons in the past, but we’re getting older and wiser (in our own mind) so we’ll just let this latest long-form speech from Cash flow. Watch on if you will.

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Cox Splits from P&O’D to Head Up Strategy at DDB Cali

justincox1We’ll keep this short for now as details are forthcoming, but sources familiar with the matter confirm that DDB California president Mike Harris has recruited a new head of strategy in Justin Cox. The new hire arrives from Pereira & O’Dell, where he spent approximately three years and last served as strategy director on accounts including Intel (“The Beauty Inside,” for example), Skype and Corona. During his career, Cox, who remains in the Bay Area, has also worked on the planning side at the likes of Razorfish on Levi’s, Sony and Microsoft and Publicis & Hal Riney on accounts ranging from Walmart to Beam. We’ll fill in the blanks including start date, etc. once we hear more.

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DFCB Alum Maerov Assumes GCD Post at DigitasLBi

digitascornIf the name Jeff Maerov, doesn’t ring a bell, perhaps you might better know him from his his output over five years at Draftfcb Orange County, where he served as SVP/GCD on, what else, Taco Bell. On said account, Maerov helped lead creative on campaigns including the “Live Mas” rebranding and the subsequent “Operation: Alaska” effort. Well, the creative exec has now moved on and went eastbound (not down) to DigitasLBi, where he has now assumed the same title in the agency’s Boston office. In his new role, Maerov will lead creative teams on clients including Goodyear, Dunkin’ Donuts, and more,  reporting to DigitasLBi Boston/Detroit ECD Rob Rizzo in the process.

During his career, Maerov also tallied a decade’s worth of work over two stints as a creative at Y&R New York and even penned his own children’s book Boca Buddies on the side.

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Tool, BBDO Bring a Fresh POV to Australian Tourism

Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people from your computer, suggest they eat a certain food, walk a certain direction, enter a certain door. If you don’t want to suggest activities via social media, you can just watch the live streams. Voyeurism at its finest, or at least, voyeurism at its least creepiest.

The project is meant to promote Australian tourism by showing off the sights and sounds of Melbourne, and the live stream, which runs October 9-13 for about eight hours per day, adds a compelling dimension to tourism advertising. One man and one woman will travel around the city with head-mounted cameras, tailoring their movements to the social media suggestions. Hear’s to hoping people use the opportunity to be classy and find out more about a beautiful city, and not, you know, be dumb and inappropriate on the Internet, like most of the time. The broadcast officially kicked off, well, about now.

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Corso Assumes Head of Data/Analytics Post at MRM NY

gregcorso1And now, a little shout out to the number crunchers. We’ve received confirmation that as of yesterday, Greg Corso has assumed the role of EVP,  director of data/analytics for MRM’s New York and Princeton operations. From what we gather, Corso essentially replaces David Hohman, who served as SVP/data & analytics at MRM. As for Corso, the new EVP arrives from  “customer science” company dunnhumbyUSA, where he served as VP/media solutions. During his career, Corso also spent three years at R/GA, last serving as director of analytics/CRM and has also worked at the likes of  what was formerly Rapp Collins.

In his new role, Corso will Greg will be responsible for overseeing MRM’s Performance practice in the East – “providing segmentation, predictive modeling, data analysis, campaign tracking and database marketing operations support for our clients.”

 

 

 

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Goodby Vet Davidson Assumes Top Strategy Role at VB&P

Michael_Davidson1After spending over six years at Goodby Silverstein & Partners, where he last served as group strategy director, Michael Davidson is heading over to fellow San Francisco agency, Venables Bell & Partners, to assume the title of head of strategy. Davidson (the staring far off into the distance look never fails), who actually had two stints at Goodby, first serving as planning director at the agency in the early aughts, will now head up said department at VB&P, which of course counts notable clients including Intel, Audi and Google. This marks for a reunion of sorts for Davidson and current VB+P managing director, Paul Birks-Hay, as the pair worked together at AMV BBDO earlier in their careers. In addition to AMV, Davidson spent two years in the U.K. at TBWA London, working on Labour Party’s General Election Campaign and reporting directly to Tony Blair.

Along with new head of strategy, Venables Bell & Partners has added more to the department in group strategy director Leander Chapman, aka “Chappy” (we can dig it), who most recently ran his own consultancy and has previously served strategy director for Translation among other agency gigs.

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BBDO NY Duo Assumes Co-Head of Digital Strategy Roles

nadilobbdo1In more people news for a sec, tipsters were right as usual as we’ve received confirmation that Zach Pentel and Rebecca Nadilo, who have each spent 18 months give or take at BBDO New York on the digital strategy side, have taken on larger roles at the agency. Their new shared title? SVP/digital strategy director. The pair will report to BBDO NY head of planning Jeff Kenyon, who was elevated to head of planning at the agency back in May. Prior to BBDO, Pentel headed up social strategy at Martin|Williams among other things while Aussie native Nadilo’s resume includes stints on the brand planning side at M&C Saatchi.

In addition to the new promotions, BBDO NY has also appointed  PHD/West alum Jonathan Vu as SVP/digital strategy director, which calls for him to oversee the AT&T account.

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Argonaut Adds Another CD to the Fold

weilawsmallAnd now, some quick people news to break things up a bit. It looks like Goodby alums Hunter Hindman and Rick Condos have been ramping up the creative department at their fellow San Francisco-based operation, Argonaut, as of late. Just weeks after welcoming former Deutsch LA EVP/group digital CD David Kim aboard, Argonaut has brought on CP+B alum Chean Wei Law as their newest creative director. Wei Law, aka undoboy, spent the last three-plus years at CP+B, serving as interactive design director and working on notable projects including the nifty outdoor Jell-O Mood Meter while also helping lead design departments for other agency clients including Domino’s, Coke Zero and Old Navy.  Prior to CP+B, Wei Law spent a few years as an art director at both W+K Portland and JWT New York.

Now at Argonaut, the CD will  work directly with head of creative technology and production Robbie Whiting while reporting to Hindman and Condos.

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Tor Myhren Will Give Away One Possession a Day for a Year

tor1Yep, in case you haven’t heard, Grey NY president/CCO Tor Myhren, man of many memos has been profiled in Time for his rather generous offer, that being valiant and giving one possession each day, every day for a year. This is pretty generous, we must say, and according to our favorite memo writer, what he dubs “The Purge Project” goes like this: “This is not a commentary on consumerism,. The Purge Project was just for me. To see what I really wanted, and really needed…Frankly it has been a very selfish experiment.” We say good on ya, matey.

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Diaz, Evans Out at TBWA\Chiat\Day LA

chinchatbwaSo, here’s what we got on this one. We’ve received confirmation from sources familiar with the matter that Ricardo Diaz, who spent over six years at the agency serving as director/creative technology, working with clients such as Nissan, Infiniti, Gatorade, Visa and Pepsi, and nine-year TBWA bet Chincha Evans, are no longer with the agency. As for Evens, she held the post as director of digital operations most recently at TBWA\Digital Arts Network but also served on the digital production side at the likes of \Tequila within the agency network. No word if there are plans to replace, but from what tipsters tell us, the pair parted ways with the agency yesterday.

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October’s Young Glory Contest Gets a New Design

Screen shot 2013-10-02 at 12.20.23 PM

Young Glory Season 3 is upon us, with a twist. While previous iterations have included only Advertising briefs, this season kicks off with a separate Design category. More categories, more opportunities to win points, and more points is good for just about everything except golf and driving records. However, and I’ll inform you upfront, points from the Advertising category cannot combine with points from the Design category. When you enter, whether student or professional, choose wisely.

This month’s judges are R/GA Regional ECD David Brown (Advertising) and Collins New York Partner and ECD Leland Maschmeyer (Design). Brown’s ad brief focuses on wearable technology: “we are turning the table a little and asking you to think from “what” to “what if?” In the same realm as Nike Fuel, Google Glass, etc., Brown is asking for fashion and function. On the Design end, Maschmeyer’s brief deals with improving America’s healthcare system (don’t worry about issues such the healthcare lobby, Congressional gridlock, or Republican hostage-taking). From the brief: “Design can help in one key area: the customer’s relationship with their health insurance provider.” Sreamline, simplify, convenience. Do whatever you have to do to earn those points. Everyone is eligible.

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