Coca-Cola Exec Kevin Keith Splits for JWT Atlanta

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After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”

During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.

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Garfinkel Joins Up with Draftfcb NY as CEO

leegarfinkelWe’ve been told Carter Murray is announcing this news to staff as we speak. Yes, Lee Garfinkel, who’s spent nearly the last three years at what is now Havas, where he last served as chairman/CCO of global brands, has taken the top seat at Draftfcb New York. As CEO of DFCB NY, Garfinkel will not only run the fort but work in tandem with NY CCO,  Javier Campopiano. Regarding the hire, his new boss Murray says, “Some of the best agency leaders have come from creative backgrounds and I believe that Lee, with his strong creative reputation, is absolutely the right CEO for our New York office at this time. With our world-class chief creative officer Javi Campopiano already in place and Lee as CEO, we have high ambitions for the future of the office. Lee will help ensure that we create strong and memorable campaigns in the years ahead for our clients.”

During his 30-plus years in the ad biz, Garfinkel also served as EVP/ECD at BBDO, chairman at Lowe and chairman/CCO at DDB. While Garfinkel joins DFCB, Debra Coughlin, who’s served as EVP/global CMO for the past two-and-a-half years, is moving out of the leadership role in NY (though sources tell us she’ll be working with Carter Murray somewhat on new biz efforts). Regarding Coughlin, Murray adds,  “Debra, one of the smartest marketers I know and a consummate professional, has been truly understanding of my strategic desire to focus more aggressively on the creative product. So, while she transitions out of the New York role, she will be making sure things go as smoothly as possible until Lee joins forces with Javi and the rest of the New York team in January.”

 

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Adams Leaves Saatchi & Saatchi LA

chrisadamsWe’ve received confirmation from those in the know that Chris Adams has parted ways with Saatchi & Saatchi LA, where he served as executive creative director for nearly three years. We’ve been told that Adams’s last day at the agency is this Friday. Meanwhile, we’ve been told that his creative partner-in-crime at the agency, ECD Margaret Keene, is remaining on board at the agency. The pair joined Saatchi LA from TBWA\Chiat\Day LA, where they each spent well over 15 years. During his time at the agency, Adams was involved in the Apple launch of iTunes, iPod, the Power Mac G5 and The Beatles’ debut on iTunes as well as campaigns for Nissan and Pedigree. No word on his next destination.

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Van Gestel Out at McKinney

vangestel1After spending less than a year McKinney’s newly opened New York office as managing director, Alex Van Gestel, is no longer with the agency’s Big Apple operation, which we’ve now been told is “in the safe hands” of JWT alum Peter Nicholson and head of strategic services, Yusuf Chuku. We’ve been told by those in the know that Van Gestel and McKinney actually parted ways a few weeks ago.

Prior to managing McKinney’s New York branch, Van Gestel served as president/CEO of the agency’s parent company, Cheil USA, for 18 months. Prior to his Cheil experience, the exec spent a similar amount of time at Anomaly as executive director of worldwide brands and also worked on the account side at the likes Leo Burnett, Euro RSCG and Ogilvy during his career.

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Factory Design Labs Welcomes New Global CCO

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We’ve received word from Denver-based agency Factory Design Labs that Andrew Price has taken over as global chief creative officer. Price sends this note: “The CCO position was previously held by Blake Ebel. August 2010 – April 2012.  Blake was co-CCO at Euro RSCG Chicago, he left to begin a start-up agency here in Denver.  The position sat empty for a few months, then I took it over. When I was ECD, it was a sole position created uniquely for me at the time.I can add that Blake’s agency is called ‘Fear Not.” Price has been with FDL since 2000, moving up the ranks from ACD to his most recent post.

He adds, ““I lead by letting my teams take risks.  That’s what encourages alternative thinking, and that’s the kind of thing I’ve always thrived on.  Factory’s approach would seem out of place on Madison Avenue.  We dive into the brands we represent and we always speak authentically.  Everything we do is about resonating with the most critical consumer: our clients’ core audience.  As a result, people want to work with us and for us because you can be yourself.  And with other senior leadership changes and our on-going expansion plans, we are poised to continue making a series impact globally in 2014 and beyond.”

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We Hear: Charnock Out at R/GA?

charnockWell, after making a phone call to “the agency for the digital age,” we learned that William Charnock was not in the company directory, which perhaps tells us what tipsters have been saying since last night, that R/GA’s chief strategy officer has parted ways (or vice versa). Charnock was appointed as chief strategy officer nearly four years ago at R/GA, working out of the agency’s New York headquarters.

We’re double-checking with the agency’s PR folks, but prior to his time at R/GA, Charnock spent nearly eight years at JWT, last serving as director of strategic planning/co-head of strategic planning out of the agency’s Big Apple hub. During his career, the exec held various planning director roles at the likes of BBDO, what was FCB and Ogilvy London/New York.

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Former Rosetta Creative Duo Splits for Innocean

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After spending the last 10 months on the account for a “certain electronics company that’s taking over the world” at Rosetta’s L.A. office, which just so happened to welcome Lars Bastholm to the fold, the creative team of Jose Eslinger and Carissa Zaino Levine, art director and copywriter, respectively, have moved over to Innocean to work on, you guessed it, Hyundai. The pair, who officially joined Innocean this week, have been partnered up for nearly three years, initially joining forces at fellow L.A. shop Ignited, where they worked on Activision (like this Deadpool campaign), the NFL and Konami. Prior to Ignited, Eslinger (whose handiwork can also be seen here) served as an AD/designer at the likes of TBWA\Chiat\Day LA, its \Tequila unit and Dailey while Levine spent a half-dozen years at Arnold’s Boston hub.

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Here’s a Quick Update on a Few Arnold Creatives

johnkearseAnd now, in more staffing news, we have received word from sources in the know that Arnold Worldwide and a couple of creative staffers have parted ways, mainly John Kearse and Rob Kottkamp, who we’ve been told are joining up with Mullen within the next couple of weeks. During his eight-year stint at Arnold, Kottkamp moved up the ranks from art director to senior AD to his most recent role as SVP/creative director, working on, among other things, under Pete Johnson on Carnival. Johnson remains executive creative director on said account. As for Kearse, the creative has spent nearly a decade at Arnold, helping lead creative on truth and Santander among other accounts. No word yet on SVP/creative director Mike Howard, but we’re hearing a change to freelance status at Arnold is in the works.

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Digitas Snags Reed from Energy BBDO

reeddigSources familiar with the matter confirm that Chris Reed, who’s spent the last eight years at Energy BBDO, has moved over t0 DigitasLBi’s Chicago office, where he now serves as EVP/account management. Reed now heads up the account team on DigitasLBi’s Whirlpool account as well as Maytag and Kitchen Aid. From what we’ve been told, Reed assumed his new post as of last week. Along with his lengthy stint at Energy BBDO, the account exec also spent a couple of years at Y&R during his career.

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Rand Heads to Droga5

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After spending the last three years at Silver + Partners, aka the agency formerly known as Amalgamated, Casey Rand has moved on to join up with Droga5. The latter agency has welcomed Rand, who co-wrote this interesting Ultimat effort and other campaigns while at S+P, as an associate creative director. During her career, Rand also spent nearly three years as a copywriter at BBDO, where she worked on HBO, AT&T and Mountain Dew among other clients.

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QR Codes Proclaimed Dead, Again

I don’t think Edwin Starr had QR Codes in mind when he sang “War,” but a few young ad folk (Yousuke OzawaAlok MahadeviaJeff Oropeza) have used the anti-war theme song to declare war on the maligned pixelated mobile-scanning boxes in a one-minute video titled “Death to QR Codes.”

People have been declaring QR codes dead for quite some time now, and I’m not sure what makes this clip stand out in any way from other eulogies, other than the unintentionally ironic misuse of an anti-Vietnam song. That’s not to say the people behind the project are wrong. For whatever it is worth, a fair amount of data, like this Marketing Charts post, suggest QR code scans are leveling off as mobile advertising spending greatly increases, which is a more apt mathematical eulogy than this video. It’s a video showing people putting cutouts with little graphics of karate kicks and soldiers holding guns next to QR codes. But it’s a Friday afternoon, so if you have a free minute, watch. Or, don’t watch.

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Velez, Translation Part Ways

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We’ve received confirmation that Pablo Velez, who’s spent over the last two-plus years as senior art director at Translation, has parted ways with the agency. According to those in the know, it was “a mutual agreement with the new management” at the New York-based operation that both parties call it a day. Though his title was technically art director (or lead art director, depending on who you ask) at Translation, one tipster sings his praises, saying that Velez “crafted JAY Z’s Budweiser Made in America Festival from concept to production, the Budweiser Made for Music Global campaign with Rihanna, and the launch of Bud Light Platinum.” We’ve inquired with Translation on a couple of things including the Velez departure this week, but have yet to hear any word. From what we’ve been told, Velez, who also had AD stints at Gotham and Cossette during his career, is taking some time off for now, though freelancing is not out of the question.

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Former C-K Senior AD Trades in Ad Life for Custom Furniture Creation

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Every now and then, we like to sprinkle a little life after advertising item into the mix, and so with that, our latest person of interest is one Brandon Knowlden, who left his senior art director gig at Cramer-Krasselt Chicago eight weeks ago to, as he says, “pursue working with my hands and creating custom furniture.” The end result is a new, fellow Windy City operation (though Knowlden also works out of his dad’s shop in north Detroit) called Well Made, which produces sustainable, handmade home furnishings like the brick coffee table above and the bench below (cat not included, we believe).

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Before we go full Better Homes & Gardens on you, we should mention that, yes, there is also a Kickstarter effort at play here that involves Stiicks, a product that Knowlden dubs “the simplest, most well-crafted frame ever.” A bold statement perhaps, but looks like quite a few folks are buying it as Knowlden is already three-quarters of the way to his $8,000 goal with 24 days left to go. You can peep his Stiicks presentation after the jump. As for whether he’d ever return to full-time ad life, Knowlden, who worked on Porsche, Panera Bread, Heinz and Corona while at C-K and is still freelancing, says “potentially.” For now, though, the creative adds that he’s “more interested in making things that last a little longer than 30 seconds.”

continued…

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Lars Bastholm Assumes Global CCO Role at Rosetta

larsbastholm1After seemingly staying off ad land’s grid for the past year, Lars Bastholm has returned full-force to the industry as he’s now assuming the first-ever global chief creative officer position at Publicis Groupe-owned agency, Rosetta. Last we heard from Bastholm, well, besides his regular Facebook posts that is, the creative exec left his gig as CCO at Cheil USA a year ago and headed to the West Coast.

Now, as global CCO, Bastholm will indeed remain out west and lead his creative department out of Rosetta’s L.A. office. By now, you’re probably well-acquainted with Bastholm’s resume, but we’ll regale you anyways. Prior to his yearlong stint at Cheil, Bastholm spent two-and-a-half years at Ogilvy, where he last served as CCO (and gave us this memorable moment in the process). During his career, Bastholm of course also spent nearly five years at AKQA, during which time he helped launch the agency’s New York office. In a statement, the new Rosetta global CCO says, “I’m looking forward to joining a group of hungry and passionate colleagues at this very exciting time of growth and expansion for Rosetta. Rosetta has been flying somewhat under the radar in the agency community, but its growing global client roster and outstanding work ensures that it won’t be for long.”

Bastholm will officially assume his global CCO role at Rosetta on 11/11 and will oversee creative for the likes of Marriott, Luxottica, Allergan and some yet-to-be disclosed “major technology clients.”

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Well, We Figured as Much: Vitrone, Reichenthal Reunite with Gerry Graf

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As sources hinted yesterday, we were on to something when we started hearing that longtime creative partners Scott Vitrone and Ian Reichenthal were leaving Wieden + Kennedy New York, which the agency eventually confirmed. Our guess was that the duo, which has been working together for nearly 15 years, was joining Gerry Graf‘s NYC-based Barton F. Graf 9000, a notion that was only heightened when we got this tip around the same time: “Eric Kallman was let go today from BFG9000. It was totally unexpected.” There’s no confirmation on the nature of his departure but yes, that Eric Kallman, the award-winning copywriter behind “The Man Your Man Could Smell Like” for Old Spice who left W+K in early 2011 to rejoin old TBWA colleague Graf, but who’s now been left as a mere footnote in the BFG 9000 news about Vitrone/Reichenthal. When we called BFG 9000 yesterday, we were told simply that Kallman was “not available.” Ah well, why steal the thunder, read on here.

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And Now, a Quick Look into 2013 D&AD Black Pencil Judging

While the 2013 D&AD Awards is now in the books, the folks behind the event, like last year, have released a post-game video documenting the seemingly painstaking process of deciding who takes home D&AD’s most prestigious prize, the Black Pencil. Thankfully, there’s less debate and dillydallying this time around as the parties who produced this clip have shaved off half the time from last year’s Black Pencil instalment, which featured judges like David Droga and Bob Greenberg. This year’s version, meanwhile, features Black Pencil judges including W+K alum/Google Creative Labs ECD Iain Tait, Fred & Farid co-founder Fred Raillard and Turner Duckworth’s David Turner. In total, there were four 2013 Black Pencil winners (we’re almost certain you can guess one of them) as you’ll see at the end of the video, which lets you be a fly on the wall if only for a few. FYI, D&AD 2014 call for entries is now open.

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Tribal NY, Friedman Part Ways

sethfriedmanSources familiar with the matter confirm that Tribal New York (which dropped the “DDB” part earlier this year) has parted ways with Seth Friedman, whose official title has been managing director partner, though his focus was strictly on leading new business efforts. From what sources say, Tribal NY doesn’t have a plan to replace Friedman, whose new biz responsibilities will now be handled by the agency’s executive team. No word yet on reasons for his departure, but Friedman had been with Tribal NY for three years, initially joining the office as head of planning before moving up to his MD/head of new biz position.

Prior to joining Tribal, Friedman spent three years as planning director at sibling DDB New York, leading strategic efforts for clients like H&R Block, Merck and P&G. During his career, the now-ex Tribal NY MD also worked on the account side at the likes of Mad Dogs & Englishmen and Deutsch.

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Vitrone, Reichenthal Leaving W+K NY

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Wieden + Kennedy has confirmed that Scott Vitrone and Ian Reichenthal, the longtime creative partners who’ve spent nearly the last three years as co-executive creative directors at W+K New York, overseeing a bevy of ESPN campaigns as well as creative for the likes of Heineken along the way, announced to the agency this morning that they’re leaving for a new destination. No word yet on where they’re exactly headed to, but we’re hearing that pair’s expected to make an announcement within the next 24 hours (could we perhaps see a reunion with an old colleague who now happens to run his own NYC-based agency? Hmm).

Vitrone and Reichenthal, who have worked in tandem since 1999, rejoined W+K in early 2011 as co-ECDs after serving as creative leads at Y&R New York. From what we’ve been told, W+K is “actively searching” for their replacements. We’re sure there will be more to this tale in the next day or so, and we’ll keep you apprised.

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McCann Exec Martinez to Join JWT, Replace Bob Jeffrey Come 2015

gustavosmallThere will be a major changing of the guards–well, eventually–at JWT’s top ranks as Gustavo Martinez has been tapped to succeed Bob Jeffrey as the agency’s global CEO in 2015. Jeffrey, who’s served as JWT’s top exec for 15 years, will continue in his role as chairman/worldwide CEO through 2014. In a statement regarding his eventual replacement, Jeffrey says, “Over the past few years, Gustavo and I have cultivated a relationship of mutual admiration and respect. He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT.” Couldn’t have ended it with a better exclamation point, we say.

While he awaits his move to top of the heap at JWT, Martinez (pictured) will assume the the role of global president of the WPP-owned agency network effective Feb. 2014. The exec currently serves as president for Europe and Asia at McCann Worldgroup, where’s he spent nearly the last three years. Martinez initially joined the Worldgroup from Ogilvy back in early 2011, replacing Brett Gosper as president of the European region. He subsequently moved up the charts at McCann, taking on more responsibility as co-leader of the agency’s Global Brand Community a year later. According to Campaign Asia-Pacific, McCann hasn’t made any announcement yet as to who Martinez’s potential replacement will be.

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Smart Takes Over as Saatchi NY CEO

brentsmartWe first started hearing about this a couple of weeks ago and now it’s official that Durk Barnhill, who’s spent the last year-plus as CEO at Saatchi & Saatchi New York, will no longer hold the title at the agency as he’s now moving into the role of business development director on Saatchi & Saatchi’s global transformation team. Barnhill, who will also help build the digital capability within the Saatchi network, will be succeeded by 39-year-old Aussie native Brent Smart (pictured), who has served as worldwide managing director of the New York office for two years (with an initial focus on the General Mills biz).

In a statement, Saatchi & Saatchi Worldwide CEO and Mr. Lovemarks himself, Kevin Roberts, says, “Brent has a record as an outstanding agency leader, a strategic and eloquent contributor in our boardroom, and a fearless producer of work that is equally creative and commercial.” Prior to Saatchi, Smart spent two years as managing director at BBDO San Francisco. During his career, the new Saatchi NY CEO served as MD for several years at Auckland-based Colenso BBDO and worked on the account side at M&C Saatchi Sydney and Melbourne early on.

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