‘Creatives Go West’ Makes Its Pitch

In August of 2012, we blurbed about four creative twentysomethings (Digitaria writer/designer Grant Spanier, account planner/former Campbell Mithun Lucky 13 intern Laura Fitzpatrick, former CM copywriter Vince Koci and filmmaker Jake Woodbridge) going on a brief roadtrip out west “in search of inspiration — risking life, limb and Dysentery in the name of creative enlightenment.” Well, nobody got Dysentery, but more than a year later, the travelers are looking for some Kickstarter funding to help turn their 15-day roadtrip footage into a fully-produced documentary. The total cost: $30,000.

The three-minute-and-twenty-second pitch video offers a sneak peek of the journey and quite a few talking heads. The questions seem to focus on the origin of creativity, mainly about whether the American West is the most creative region in the country. As a Northeasterner, my reflexive response requires me to disagree with that idea completely, but it can’t hurt to ask. In the name of (social) science, right?

And as someone who took a cross-country roadtrip with a video camera myself, I can understand the allure of driving out west. The West Coast may not be more creative than the East Coast, or the Midwest, or wherever you live, but there are different creative approaches and mindsets out there, and exploring whatever those differences may be is an impressive creative endeavor in its own right. I’m interested to see what their finished project turns up.

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That Guy Who Sold his Last Name is Back, Selling his Last Name Again

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Last year, AgencySpy brought you coverage of graphic designer Jason Sadler, some guy who wanted to make selling himself out as crazy and overblown as possible.

He began his foray into the world of turning himself into a walking billboard for money with IWearYourShirt.com, a website where people could volunteer to wear sponsors; t-shirts around for a fee because they were really hard up or something. Next, Sadler decided to take his experiments into human commercialism to the next level with BuyMyLastName.com, a site that allowed him to auction off his last name for the entirety of 2013 for $45,500 to Headsets.com.

Now, evidently out of ideas, Jason HeadphonesDotCom will auction off his name once more for 2014 before taking his great-grandfather’s name until he dies or gets bored. What’s in it for brands? Well, check out this little nugget from the press release:

The company associates $250,000 in sales and just over $6 million of advertising impressions in less than two months directly to purchasing the rights to Jason’s last name. “The publicity impact was beyond belief. Our recognition factor jumped right away and still lasts now. Best $45k I have ever spent,” said Mike Faith, Headsets.com CEO.

So, there you have it, if you’re a brand on par with Headsets.com. The winning sponsor will also have their brand name appear on the cover of Jason’s new book (which you’ll find info about at, what else, SponsorMyBook.com), so really, you can’t go wrong. Bid at BuyMyLastName.com.

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Agency Battles for No Shave Supremacy with The Beard League

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In honor of Robert Feuille, a copywriter who passed away from testicular cancer at the age of 28, Texas agency Sanders/Wingo, who we’re giving some extended love to in honor of the cause, have created The Beard League, a way to turn Movember into a creative competition while donating money to Feuille’s family.

During the month of November, 31 teams of beard-growing dudes will submit funny photos of themselves in the hopes that it will convince people to donate to their team. Why are there 31 teams when there are only 30 days in November? The answer is not yet clear, but each of the contestants is also documenting their growth process with daily photos of their facial hair.

Currently, Scott “The Hairy Outside” McAfree leads with $440 in donations according to The Bearderboard. Will that be enough to win him The Bearder’s Cup? It’s up to you, donators. And, as a bonus for giving, all who donate will be entered in a drawing to win The Beard League merchandise. If that doesn’t float your boat, know that you donation goes to the Feuille Family Scholarship Fund, which benefits Feuille’s three young children. A pretty cool take on no-shave November, no?

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Olson’s Been Busy, Brings Caplan On Board as CMO

Caplan Mitch1It’s been a while since we’ve heard from Mitchell Caplan, but in it’s rather busy fall, Minneapolis-based agency Olson has appointed the former McCann/Digital Pulp exec as chief marketing officer. Caplan, if you recall, was appointed to a similar role at McCann in summer 2010, at the time reporting directly to McCann North America president Robert LePlae and was responsible for leading marketing strategy and business development for McCann NA. Following its win of the likes of Sharp and Supercuts, it’s been a busy couple of months for Olson, which will have Caplan split time between its offices in Minneapolis and New York and report to CEO, John Partilla.

During his career, Caplan also spent some time at Y&R North America/Y&R Brands in a similar CMO role, where he spent over three-and-a-half years. The new CMO succeeds Bob Molhoek, who has spent a decade’s worth of time at Olson and is now being bumped up to the newly created role of SVP/organic client growth. In a statement, Caplan says, ““This is a very exciting time to be joining Olson. When you look at the client list, the talent, the work and the momentum, you get a very clear picture that this is an agency that has become a major player in North America, while staying very true to the cultural values that makes the agency such an amazing place to work.”

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Richman, Bokariya Part Ways with DigitasLBi Chicago

chetanbWe’ve received confirmation of tips we’ve received that both Claudia Richman and Chetan Bokariya, formerly SVP/regional operations director for San Francisco/Chicago and VP/architect, mobile technology, respectively, are no longer with DigitasLBi. From what we’ve been told, Richman actually departed a few weeks ago while Bokariya’s last day is today. The former is now working on her own consultancy after spending 15 months at Digitas. During her career, Richman had fairly lengthy senior-level stints at Tribal DDB and Energy BBDO. Bokariya, meanwhile spent a couple of years on the technical side at Publicis Groupe’s mobile unit, Phonevalley before joining DigitasLBi.

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[NSFW] Let’s Watch Some ECDs Lose Awards, Curse About It

[Headphones on if your place of employment doesn’t like hearing the word “fuck” come flying out of your computer.]

The mere concept of advertising award shows is ridiculous. So, thankfully, one award show in particular isn’t afraid to bask in the silliness of grown men throwing tantrums at not getting a trophy for their spots about pool cleaner or whatever.

This spot for the Shots Awards (taking place November 28th in London, because Brits don’t believe in American Thanksgiving) from BETC London features Damon Collins (co-founder of Joint U.K.), Justin Tindall (ECD of Leo Burnett London) and James Hilton (of AKQA) and many more throwing quickly escalating hissy fits when their names aren’t called. If anything, this just makes me wonder: Would advertising in general be better if it was laden with curse words and people yelling?

With 14 categories and 14 winners (no prizes for participation or second place), Shots is building its brand as a show that disappoints. Even if you don’t win, you might as well go hoping that you’ll see some drunk exec turn over a table, right? Credits after the jump.

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Grey NY Cuts Some Staff

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No memos this time around, but while sources tell us that Grey New York is still the agency partner of Radio Shack, the latter has had some financial woes that have now cost the former 45-100 staffers in its Big Apple hub. We’ve been told this equates to approximately four percent of the agency office. According to those in the know, there was an all-staff meeting earlier this afternoon letting Grey crew know the situation. Sources add that no one will be laid off until January but the agency just wanted to inform its staff (we hear 1,100 strong and counting) and tell them it’s working to place those affected across WPP. On a positive note, we hear that Grey NY has added 350 staffers this year (a few of which we’ve covered as you know) and is continuing to add to its digital team. Grey picked up the Radio Shack biz in spring 2012 following a six-month review. The electronics retailer previously worked with Sausalito, CA-based BSS&P.

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Caddell, Deutsch LA Part Ways

budcaddell1Sources familiar with the matter confirm that Bud Caddell, who has spent the last two-plus years at Deutsch LA, where he initially joined at was dubbed at the time an “invention strategist,” has parted ways with the agency. We’ve been told by sources in the know that the split was amicable and has landed “a nice new gig.” No word yet on where he headed to, but Caddell joined Deutsch after helping launch social venture Common with Alex Bogusky and Rob Schuham. During his career, Caddell also spent time as a strategy director at Victors & Spoils and served for a while as a senior strategist at New York digital firm, Undercurrent. From what we hear, Caddell has headed back to Undercurrent, though in its Los Angeles office.

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Mayer Out at Volkswagen

kevinmayerHere’s a little client-side news for the impending lunch hour. A phone call has confirmed that Kevin Mayer, who’s spent the last 18 months serving as VP/marketing at Volkswagen of American, is no longer with the automaker. We’re also hearing VW may have also parted ways with another marketing exec, but we’re still waiting on confirmation. As for Mayer, the now-former VW VP was based out of the brand’s D.C.-area hub in Herndon, VA.

During his career, the exec, who just picked up an Adweek Brand Genius Award in September, also held several senior-level positions on the marketing/strategy side at fellow automakers such as Hyundai, General Motors and Subaru while also working early on in his career on the account side at agencies including MARS and Grey.

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Coca-Cola Exec Kevin Keith Splits for JWT Atlanta

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After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”

During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.

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Garfinkel Joins Up with Draftfcb NY as CEO

leegarfinkelWe’ve been told Carter Murray is announcing this news to staff as we speak. Yes, Lee Garfinkel, who’s spent nearly the last three years at what is now Havas, where he last served as chairman/CCO of global brands, has taken the top seat at Draftfcb New York. As CEO of DFCB NY, Garfinkel will not only run the fort but work in tandem with NY CCO,  Javier Campopiano. Regarding the hire, his new boss Murray says, “Some of the best agency leaders have come from creative backgrounds and I believe that Lee, with his strong creative reputation, is absolutely the right CEO for our New York office at this time. With our world-class chief creative officer Javi Campopiano already in place and Lee as CEO, we have high ambitions for the future of the office. Lee will help ensure that we create strong and memorable campaigns in the years ahead for our clients.”

During his 30-plus years in the ad biz, Garfinkel also served as EVP/ECD at BBDO, chairman at Lowe and chairman/CCO at DDB. While Garfinkel joins DFCB, Debra Coughlin, who’s served as EVP/global CMO for the past two-and-a-half years, is moving out of the leadership role in NY (though sources tell us she’ll be working with Carter Murray somewhat on new biz efforts). Regarding Coughlin, Murray adds,  “Debra, one of the smartest marketers I know and a consummate professional, has been truly understanding of my strategic desire to focus more aggressively on the creative product. So, while she transitions out of the New York role, she will be making sure things go as smoothly as possible until Lee joins forces with Javi and the rest of the New York team in January.”

 

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Adams Leaves Saatchi & Saatchi LA

chrisadamsWe’ve received confirmation from those in the know that Chris Adams has parted ways with Saatchi & Saatchi LA, where he served as executive creative director for nearly three years. We’ve been told that Adams’s last day at the agency is this Friday. Meanwhile, we’ve been told that his creative partner-in-crime at the agency, ECD Margaret Keene, is remaining on board at the agency. The pair joined Saatchi LA from TBWA\Chiat\Day LA, where they each spent well over 15 years. During his time at the agency, Adams was involved in the Apple launch of iTunes, iPod, the Power Mac G5 and The Beatles’ debut on iTunes as well as campaigns for Nissan and Pedigree. No word on his next destination.

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Van Gestel Out at McKinney

vangestel1After spending less than a year McKinney’s newly opened New York office as managing director, Alex Van Gestel, is no longer with the agency’s Big Apple operation, which we’ve now been told is “in the safe hands” of JWT alum Peter Nicholson and head of strategic services, Yusuf Chuku. We’ve been told by those in the know that Van Gestel and McKinney actually parted ways a few weeks ago.

Prior to managing McKinney’s New York branch, Van Gestel served as president/CEO of the agency’s parent company, Cheil USA, for 18 months. Prior to his Cheil experience, the exec spent a similar amount of time at Anomaly as executive director of worldwide brands and also worked on the account side at the likes Leo Burnett, Euro RSCG and Ogilvy during his career.

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Factory Design Labs Welcomes New Global CCO

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We’ve received word from Denver-based agency Factory Design Labs that Andrew Price has taken over as global chief creative officer. Price sends this note: “The CCO position was previously held by Blake Ebel. August 2010 – April 2012.  Blake was co-CCO at Euro RSCG Chicago, he left to begin a start-up agency here in Denver.  The position sat empty for a few months, then I took it over. When I was ECD, it was a sole position created uniquely for me at the time.I can add that Blake’s agency is called ‘Fear Not.” Price has been with FDL since 2000, moving up the ranks from ACD to his most recent post.

He adds, ““I lead by letting my teams take risks.  That’s what encourages alternative thinking, and that’s the kind of thing I’ve always thrived on.  Factory’s approach would seem out of place on Madison Avenue.  We dive into the brands we represent and we always speak authentically.  Everything we do is about resonating with the most critical consumer: our clients’ core audience.  As a result, people want to work with us and for us because you can be yourself.  And with other senior leadership changes and our on-going expansion plans, we are poised to continue making a series impact globally in 2014 and beyond.”

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We Hear: Charnock Out at R/GA?

charnockWell, after making a phone call to “the agency for the digital age,” we learned that William Charnock was not in the company directory, which perhaps tells us what tipsters have been saying since last night, that R/GA’s chief strategy officer has parted ways (or vice versa). Charnock was appointed as chief strategy officer nearly four years ago at R/GA, working out of the agency’s New York headquarters.

We’re double-checking with the agency’s PR folks, but prior to his time at R/GA, Charnock spent nearly eight years at JWT, last serving as director of strategic planning/co-head of strategic planning out of the agency’s Big Apple hub. During his career, the exec held various planning director roles at the likes of BBDO, what was FCB and Ogilvy London/New York.

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Former Rosetta Creative Duo Splits for Innocean

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After spending the last 10 months on the account for a “certain electronics company that’s taking over the world” at Rosetta’s L.A. office, which just so happened to welcome Lars Bastholm to the fold, the creative team of Jose Eslinger and Carissa Zaino Levine, art director and copywriter, respectively, have moved over to Innocean to work on, you guessed it, Hyundai. The pair, who officially joined Innocean this week, have been partnered up for nearly three years, initially joining forces at fellow L.A. shop Ignited, where they worked on Activision (like this Deadpool campaign), the NFL and Konami. Prior to Ignited, Eslinger (whose handiwork can also be seen here) served as an AD/designer at the likes of TBWA\Chiat\Day LA, its \Tequila unit and Dailey while Levine spent a half-dozen years at Arnold’s Boston hub.

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Here’s a Quick Update on a Few Arnold Creatives

johnkearseAnd now, in more staffing news, we have received word from sources in the know that Arnold Worldwide and a couple of creative staffers have parted ways, mainly John Kearse and Rob Kottkamp, who we’ve been told are joining up with Mullen within the next couple of weeks. During his eight-year stint at Arnold, Kottkamp moved up the ranks from art director to senior AD to his most recent role as SVP/creative director, working on, among other things, under Pete Johnson on Carnival. Johnson remains executive creative director on said account. As for Kearse, the creative has spent nearly a decade at Arnold, helping lead creative on truth and Santander among other accounts. No word yet on SVP/creative director Mike Howard, but we’re hearing a change to freelance status at Arnold is in the works.

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Digitas Snags Reed from Energy BBDO

reeddigSources familiar with the matter confirm that Chris Reed, who’s spent the last eight years at Energy BBDO, has moved over t0 DigitasLBi’s Chicago office, where he now serves as EVP/account management. Reed now heads up the account team on DigitasLBi’s Whirlpool account as well as Maytag and Kitchen Aid. From what we’ve been told, Reed assumed his new post as of last week. Along with his lengthy stint at Energy BBDO, the account exec also spent a couple of years at Y&R during his career.

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Rand Heads to Droga5

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After spending the last three years at Silver + Partners, aka the agency formerly known as Amalgamated, Casey Rand has moved on to join up with Droga5. The latter agency has welcomed Rand, who co-wrote this interesting Ultimat effort and other campaigns while at S+P, as an associate creative director. During her career, Rand also spent nearly three years as a copywriter at BBDO, where she worked on HBO, AT&T and Mountain Dew among other clients.

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QR Codes Proclaimed Dead, Again

I don’t think Edwin Starr had QR Codes in mind when he sang “War,” but a few young ad folk (Yousuke OzawaAlok MahadeviaJeff Oropeza) have used the anti-war theme song to declare war on the maligned pixelated mobile-scanning boxes in a one-minute video titled “Death to QR Codes.”

People have been declaring QR codes dead for quite some time now, and I’m not sure what makes this clip stand out in any way from other eulogies, other than the unintentionally ironic misuse of an anti-Vietnam song. That’s not to say the people behind the project are wrong. For whatever it is worth, a fair amount of data, like this Marketing Charts post, suggest QR code scans are leveling off as mobile advertising spending greatly increases, which is a more apt mathematical eulogy than this video. It’s a video showing people putting cutouts with little graphics of karate kicks and soldiers holding guns next to QR codes. But it’s a Friday afternoon, so if you have a free minute, watch. Or, don’t watch.

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