Advertising Agency: Taxi 2, Toronto, Ontario, Canada
Creative Director: Dave Watson
Art Directors: Craig Ferguson, Stephen Tasker
Copywriter: Tal Wagman
Illustrator: Paul Rivoche
Mac Artist: Dave Kinsella
Designer: Stephen Tasker
Print Producer: Tara Greguric
Account Manager: Tae Kohara
Advertising Agency: TBWA London
Creative Director: Alasdhair MacGregor-Hastie
Creatives: Fabio Abram & Braulio Kuwabara
Account Management: Ewan Veitch, Celina Eude, Eva Gotteland, Thien-Huong Pham, Gaelle Guillou
Walking around Austin during SXSW Interactive, you couldn’t walk too far at night before you sa a Shutterstock projection on the side of a building.
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Matthew Pullen
Copywriter: Craig Ross
Copywriter: Jacques Massardo
Art Director: Gareth McPherson
Account Director: Ryan Laubscher
Account Director: Greg Tebbutt
Retoucher: Morgan van Heerden
Account Manager: Gemma Thompson
Brief
Promote the CowParade Santa Catarina in a relevant way, and invite the public to see the painted fiberglass cows that comprised the exhibition
Idea
We created a poster with a die-cut in the shape of a cow. These posters were placed upon grafitti artwork in over 100 locations. Once positioned upon the artwork, each poster showed a different “painted cow”. This allowed us to show the diversity of artistic styles of the CowParade.
Results
Over a million people have seen the exhibition. The painted cows were auctioned, raising more than R$ 480.000, half of which went to charities. After the exhibition the posters were removed, leaving intact the grafitti.
Advertising Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Director: Luis Bacellar, Gilberto Cunha
Copywriter: Jason Braun
Photographer: Michelle Costa
We needed to help launch our ‘Share a Coke’ campaign with a bang. With activity going live across TV, OOH, Radio and Digital, we needed a little something extra to capture people’s attention – an idea with mass appeal that would create buzz, disrupt, excite and truly engage our target in the sharing and connecting of our campaign. On each night of our launch weekend, we unveiled an interactive digital projection over Sydney’s iconic, heritage listed Coca-Cola sign. We then handed it over to the public, inviting passerbys to text their friend’s name to see it up in lights. People could also share this iconic moment virtually with friends via Facebook and email. The event was a hit and helped launch our campaign with a bang. Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again. ‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all – a first name.
The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWAParis is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.
Advertising Agency: TBWA, Paris, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez
The specific ad space and location itself is an important factor in making the ad effective. The location of the ad gives time for transit commuters to interact with it as they are stationed on the train for a period of time. A mirrored ceiling ad placed on rapid transit trains gives follicly challenged commuters a panoramic view of their comb overs. Panorama Hair provides solutions for those suffering from hair loss.
Advertising Agency: Rethink, Toronto, Canada
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Leia Rogers
Copywriter: Leia Rogers
Photographer: David Niddrie
Account Manager: May Nguyen
Producers: Cary Emley, Sue Wilkinson
Studio: Jan Day
Campaign for D’Addario Strings with a poster that you can actually play.
Advertising Agency: Musical Express, São Paulo, Brazil
Art Directors: Rafa Oliveira, Ed Nogueira
Illustrators: Gustavo Masías, Ed Nogueira, Rafa Oliveira
Photographer: Rodrigo Pirim
3D: MMJ Studio and Eduardo Gomes
Retouch: André Santos / Malagueta Studio
Advertising Agency: Elvis, London, UK
Creative Director: John Treacy
Art Director: Seth Jones
Copywriter: David McCullough
Copywriter: Rae Stones
Advertising Agency: Draftfcb, New York, USA
Executive Creative Director / Copywriter: Gary Resch
Group Creative Director / Art Director: Roald van Wyk
Associate Creative Director / Art Director: Rodrigo Burdman
Sr. Art Director: Jackie Anzaldi
Art Directors: Kelly Saucier, Pablo Vizcaino / Greenhouse
“This is a delivery hotline: when you call up, the police are sent to the criminals’ door. The Report Hotline: 22531177.”
First, Graham Bell surprised the world with the telephone. Then he surprised the criminals. The Report Hotline. 22531177.
“Crimes are like crossword puzzles: the more lines you get, the closer the solution. The Report Hotline: 22531177.”
Advertising Agency: Giovanni+Draftfcb, Rio De Janeiro, Brazil
Chief Creative Officer: Adilson Xavier
Executive Creative Director: Adilson Xavier
Creative Director: Cristina Amorim
Copywriter: Daniel Brito, Fábio Penedo
Art Director: Felipe Gomes, Thiago Di Gregório
Illustrator: Felipe Gomes E Thiago Di Gregório
Typographer: Paulo Moraes
Art Buyer: Joelma Egito
Account Supervisor: Gustavo Oliveira
Advertiser’s Supervisor: Zeca Borges
Account Manager: Gustavo Oliveira
Planner: Márcia Amorim
Grafitti: Tito Senna
Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Copywriter: K.Deepak Kumar
Photographers: K.Deepak Kumar, Sachin Saj
To coincide with temperatures hitting 42 degrees in Perth at this time of year, RAC Roadside Assistance, via The Brand Agency, Perth has produced this special build, 3D poster on the remote Forrest Highway to remind motorists of the drawback of not being an RAC member.
Advertising Agency: The Brand Agency, Perth, Australia
Executive Creative Director: Garry Horner
Creative Director: Craig Buchanan
Account Director: Kerri Hall
Model Maker: Daniel Browne
For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.
Management Creation: Arno Lindemann, Bernhard Lukas
Creative Directors: Markus Kremer, Thomas Heyen
Creatives: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor
Na Av. Presidente Vargas, altura do 1741, no Rio de Janeiro, a Nivea instalou um outdoor feito com 1.000.000 de miçangas brancas para promover o seu protetor solar.
Quando expostas ao raios do sol, as miçangas ficam coloridas e formam a imagem. O próprio protetor solar foi utilizado no painel para criar mais tons.
A criação é da AgênciaClick.
Post originalmente publicado no Brainstorm #9
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“There are more than enough stinky things in the world.”
Advertising Agency: Z+ Comunicação, São Paulo, Brazil
Executive Creative Director: Alan Strozenberg
Creative Director: Leo Macias
Art Director: Elias Carmo
Copywriter: Leandro Leal
Agency Producer: Diogo Piccinino
Photographer: Ivan Berger
Account manager: Fátima Pastorello
Account manager: Giovanna Tucci
Where do billboards go when they die? Well, in this case, they went into the hands and onto the shoulders of everyday people. On September 25th 2010, the Cruze launched with one of the biggest media buys in Chevrolet Canada’s history. From billboards and transit shelters, to bus wraps and station dominations, the urban landscape was wallpapered with Cruze ads. But rather than just taking the materials down and shipping them to landfills, we wanted them to live on in a meaningful way. So we collected all the outdoor vinyl, combined it with recycled seatbelts and bicycle inner tubes, then created messenger bags, laptop sleeves, plus oversize totes. The result? Hundreds of highly functional bags made from 100% locally sourced, upcycled materials. But this is just the beginning. Stay tuned for what’s next on facebook.com/chevroletcanada Turning ads into bags is just one more way Chevrolet is Driving Our World Forward, one billboard at a time.
Advertising Agency: MacLaren McCann, Canada
Creative Director: Sean Davison
Group Creative Directors: Frank Lepre, Joe Musicco
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Account Supervisors: Kristina Allinson, Marc Michaels
Designers/ Manufactures: Totem Bags
Public Relations: Jill Thomas Myrick
While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid’s sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.
Scott Deakin, the Creative behind the campaign, described the challenges: “Ausgrid’s partnership with Taronga Zoo is focused on energy efficiency. This year’s ‘Zoo Month’ campaign needed to help a younger audience – between 3 to 14 years – to learn about the positive impact of energy efficiency and develop good habits early on. We had to create something that was going to be engaging, informative and fun.”
In a huge collaborative effort, Blaze worked closely with the zoo, the keepers and augmented reality specialists ExploreEngage. Together they created a unique experience featuring a fully animated version of Taronga Zoo’s sea lion, Nala, and her child friend Amy. Seeing themselves projected onto a “magic mirror” display, visitors were able to enjoy an adventure with Nala and Amy that involved both the virtual and physical environment around them.
“The augmented reality experience was a new and interactive way to engage the public about how simple actions around the home can save energy and help the environment,” said Martin Harris, Manager of Community Investment and Partnerships at Ausgrid.
“The experience combines cutting-edge 3D depth camera and motion sensing technology to have an awareness of the participants,” said Paul Kouppas, CTO, of Explore Engage. “It’s a world-first to have an interactive object move around a user who is moving.”
The message of the campaign also continued after the virtual experience finished. Children were presented with a takeaway bag, including a copy of the illustrated story Amy Helps Save Our Marine Animals and a wind up torch.
Anthony Dunsford, Sponsorship Manager for Taronga Zoo, praised the memorable and engaging approach to the campaign. “This has provided a unique and innovative experience for our visitors,” he said. “What we’ve achieved is an interactive experience that delivers a message to children and encourages them to practice energy efficiency everyday at home”.
Agency: Blaze Advertising
Creative Direction: Scott Deakin
Creative/Art Director: Scott Deakin
Account Director: Mike Boyd
Account Manager: Ann Molloy
Set Concept/Design: Scott Deakin, Andrew Chauvel
Video Editor: Rob Stephenson, AMVI
Music Development: AMVI
Technical Development: ExploreEngage
Set build: Wildsets
Client: Ausgrid
Manager – Community Investment & Partnerships: Martin Harris
Sponsorship & Communications Officer: Cathy Fleetwood
Taronga Zoo:
Corporate Partnerships Account Manager: Alison Bennett
http://www.behance.net/gallery/Augmented-Reality-Taronga-Zoo-for-Ausgrid-zoo-month/1620877
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