Hasta La Creative!

Advertising Agency: Inter Publicity, Mumbai, India
Chief Creative Officer: Anil Warner
Copywriter: Anil Warner
Art Director: Sourabh Choudhary

Mercedes-Benz Trucks has chosen an innovative approach to promoting the clean Euro 6 engine. The entire campaign is literally created by nature. That’s because it is vitally important that we switch to cleaner engines for the sake of nature. And who can convince you to switch better than nature itself How have animals made the posters? Cut-outs of letters are put on canvas posters and then placed in nature so that rabbits, hedgehogs, boars and other animals can create the advertisements with their pawprints. They do this by leaving behind their muddy pawprints on the canvas posters. So this is how the cut-out letters are gradually filled in. The posters can be seen at car shows and in outdoor advertising together with a link to the making of.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Producer: Guy van der Hoop
Director: Danny van den Bersselaar
Production Company: Big Shots

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Art Director: Aurelien Bigot
Assoc Creative Director: Karen Muck
Agency Producer: Gerri Hamill
Account manager: Laurent Pastorelli
Art Glass Solution: Jane Cowie

Advertising Agency: Bozell, USA
Creative Director: Jerry Stoner
Art Director: Ryan Dillon
Copywriter: Michael Johnson

In remembrance of that terrible day 11 years ago, a group of students from the Miami Ad School in New York have painted the memorial message, “Live For Today 9/11” on the street at three crosswalk locations in New York City; Soho, the financial district and Williamsburg, Brooklyn.

This is an idea about empathy. We simulate how people feel when they are suffered from headache. The feeling should be a pricking! That;s why a head shot was formed by pins on a notice board. It tells how much pain the head is suffering. If you feel the same, OSIM uCrown is the solution.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan

“This is the 1st step of lung cancer
And tuberculosis, chronic bronchitis, high blood pressure, heart attack, cardiopulmonary failure, pneumonia, diabetes and over 80 diseases. Be smart. Stop smoke today.”

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Daniel Edmundson, David Alfonso, Bertone Balduino
Copywriters: Ricardo Santiago, Ian Thomé
Illustrator: Bertone Balduino
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola

Insights, Strategy & the Idea: Power conservation is considered by many to be a bother and something that isn’t worth doing. In order to encourage British Columbians to adopt power saving behaviour, BC Hydro showed that they practice what they preach by creating an out of home campaign that actually conserved electricity.
This unusual strategy grabbed people’s attentions while at the same time showcasing how easy it can be to save power.

Creative Execution: BC Hydro reminded people how they could reduce their power consumption by doing it themselves. In this case they installed a motion sensor to a backlit transit shelter. The shelter only lit up when someone was present to view it. Their energy efficient out of home campaign saved over 100 Kwh of electricity.

Results: This execution was part of a multi-media campaign that is attributed with convincing 84,000 additional households across the province to do more to conserve electricity. Recent research has found that a record breaking 91% of British Columbians are now practicing energy conscious behaviour in their homes.

Advertising Agency: DDB, Vancouver, Canada
Creative Director: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Producer: Courtney Smith
Account Manager: Terra Cochrane
Production Artist: Studio 17

DDB New York has created a new typeface made of money for their latest print and outdoor campaign for New York Lottery.

Advertising Agency: DDB, NY, USA
Director: Alec Helm
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Art Director: Tony Bartolucci
Copywriter: Colin Lapin
Group CD / Copywriter: Mike Sullivan
Copywriter: Jeff Scardino
Producer: Julie Evcimen
Retoucher: John Cason
Photographer: Bill Wadman
Designer: Juan Carlos Pagan
Typographer: Craig Ward
Assistant Designer:Niral Parekh
Assistant Typographer: Rodrigo DeCastro
Art Buyer: Jane Piampiano
Director / Editor: Alec Helm
Music: Justin Tricomi

To tout the farming data management in insight system, Answer Plot, Colle McVoy created an oversized billboard and two larger than life farmers in the middle of a field along the Interstate in Iowa. One can imagine the creation would look pretty cool as one approached. Check out additional photos below.