Hasta La Creative!

Sprint, the only mobile network with truly unlimited data, wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the truly unlimited network. How could we highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why we created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.

Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Colin Selikow, Vince Cook
Art Directors / Copywriters: Pablo Jimenez, Doug Burnett

Advertising Agency: TBWA\Hunt\Lascaris Johannesburg
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Director: Justin Wright
Art Director: Jade Manning
Copywriter: Vincent Osmond
Production Company: Continental Media, Mogul Engineering, Birthmark
Photographer: Vernon Reed
Account Manager: Vannessa Maswela, Nicci Valera, Nobesuthu Cele
Director: Brett de Vos
Sound: Theo @ Sterling Sound
Production: Craig Walker, Simone Allem

Às vésperas da estreia dos dois times no Mundial de Clubes da FIFA, a Nike parece ter ousado novamente pelo Corinthians.

Recebi por email a informação de que um outdoor foi instalado na esquina da Kensington High Street com a Olympia Way, distante apenas 2 km do estádio Stamford Bridge, a casa do Chelsea.

A fonte é boa, mas quero imagens do local. Algum brasileiro em Londres pode conseguir e enviar para o B9?

Os secadores vão reclamar, é claro, mas é uma sacada de mestre da Nike, ainda mais considerando que o Chelsea tem patrocínio da Adidas, e sua torcida disse não conhecer muito bem o Coringão. O Terry já amarelou.

[Atualização] 7.12 21h54

A Wieden+Kennedy de São Paulo, responsável pela criação, atendeu a nossa solicitação e enviou imagens do outdoor no local. Confiram:

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Na última Maratona de Berlim, a Adidas criou uma série de cinco outdoors espalhados pelo percurso, em exposição para os mais de 40 mil participantes. Cada um representa uma fase do atleta durante a corrida: excitação, fluxo, euforia, dor e celebração.

Poderiam ser peças apenas comuns, porém, os outdoors ofereciam interações e até performances, mostrando de maneira artística o que acontece dentro do corpo de cada corredor.

Você pode ver nas imagens abaixo, mas não deixe de conferir também no vídeo como era o comportamento dos anúncios no dia da prova.

A criação é da agência Heimat.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Advertising Agency: DraftFCB Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Agency Producer: Kelly Gillard
Photographer: Fraser Clements
Retoucher: Anton Mason
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis

To generate awareness for Raum D, a therapeutic studio for suffers of dementia, we decided to trace the life story of a theoretical Alzheimer’s patient. We created a 3D model of a brain, capturing its full diversity with extreme attention to detail. By doing so we made this person’s memories once more accessible. We toured this exhibition, which incl. 4 ‘panels’ representing personal and historical milestones in a person’s life, in major cities along the Rhine and Ruhr rivers. Person’s with Alzheimer’s have no hope, as of yet, of a cure. As their disease progresses, they often become increasingly confused and isolated. Raum D is a therapeutic studio for people with dementia. Here, creative work offers patients new ways of dealing with their memories.

Advertising Agency: Ogilvy, Germany
Creative Director: Andreas Steinkemper
Copywriter: Kajo Strauch, Jill Keehner
Art Director: Paul Kuna, Annika Fohler, Rouven Maccario, Vitali Gahl
Production Company: Shotopop
Agency Producer: Mario Kaltenbach
Illustrator: Casper Franken
Art Buyer: Carol Redfield
Project Management: Anke Breuer
Executive Creative Director: Thomas Schwarz

For Legoland Minibreaks we created a poster campaign from the Lego world and took it into the real world. Using real Lego bricks we built scaled down models of standard UK poster sizes. We even created digital sites. Each billboard carried a bold, simple message. We worked with JCDecaux to place the posters at various high profile locations such as train stations, roadsides and pedestrian areas throughout the UK.

Advertising Agency: DLKW Lowe, London, United Kingdom
Executive Creative Directors: Dave Henderson, Richard Denney
Creative Directors: Christian Sewell, Andy Mcananey
Copywriters / Art Directors: Ben Mccarthy, Seb Housden
Typographers / Digital Artwork: Rob Carew

On Tuesday November 20th (United Children’s Day) UNICEF The Netherlands launches it’s “WE BELIEVE IN ZERO” campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children’s eyes were shown on the LCD screens that wrap around Amsterdam’s landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000.

Advertising Agency: Roorda Reclamebureau, Amsterdam, The Netherlands
Creative Director / Art Director: Joeri Jansen
Copywriter: Jan Bennink
Photographer: Merlijn Hoek

Advertising Agency: Leo Burnett Chicago, Usa
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross, Brian Shembeda
Copywriter: Jason Curry, Avery Gross
Art Director: Timothy Ratchford, Brian Shembeda
Photographer: Vince Gaffney
Producer: Denis Giroux
Account Manager: Jenny Cacioppo, Bob Ferdman, Vernon Williams

“Lightning Warehouse” is the #1 light chain store in Israel, that known for selling decorative house lamps and bulbs. We were asked to let people know about a “florescent sale” in a unique and creative way.

Our solution: We attached stickers to real bus stations and placed them over a burnt light bulb. The sticker read: “Fluorescent light bulb – 6 NIS. Lightning Warehouse”. The campaign had great impact and also won the local JCDecaux creative contest.

Advertising Agency: ACW Grey, Tel Aviv, Israel
Chief of creative: Tal Riven
Creative manager: Moti Rubinstein
Copywriter: Shay Chikotay
Art Director: Shlomi yerushalmi
Account manager: Dganit zeharia
Supervisor: Mor Reuveni
Account executive: Anat Leventon