So much for that Hot Vax Summer, where brands like Extra gum had predicted a post-pandemic environment filled with reconnections on an epic level and Match encouraged singles to “lick every stranger” within reach. Alas, the delta variant sucked much of the romance out of the season. But Harmless Harvest, which makes coconut-based drinks and…
Sir Kensington’s is known for its condiments, offering its own take on everything from ketchup and mustard to vegan mayo and garlic aioli. However, there can be some surprising drawbacks to creating a delicious series of sauces: fans might get so carried away that they start eating your billboards. In partnership with brand development agency…
After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…
Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWAChiatDay New York. Inspired after learning from a Nashville-based staffer about Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex,” the agency…
Following arguably the most difficult period in the sector’s history during Covid-19 restrictions, which saw budgets slashed as people were unable to leave their homes, out of home is set for a renaissance and the innovation of 3D technology could be a major part of its new era. Using its proprietary technology called DeepScreen, Ocean…
When KFC was preparing to open a new restaurant in a shopping mall on the Spanish island of Majorca, there was one problem: few people had heard of the location. The site of KFC’s new outlet is the Poligono de Son Malferit, a commercial neighborhood in Majorca that is best known for housing the local…
Out of Home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period….
If you have a pet, the odds are roughly 113% that you’ve posted some pics of it on social media over the past year. What else have we had to do? But Apple wants you to know you can take it even further. Go full Ann Geddes on that Pomeranian. Embrace your inner Ansel Adams…
Last Monday (July 19) was dubbed “Freedom Day” in the U.K. as most Covid-19 rules came to an end. Along with the easing of many social distancing and mask wearing measures, it was also the first time since March 2020 that people could have sex without Covid restrictions. Durex is celebrating this return to sexual…
In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. and Canada. “We knew that out of home would…
After its industry struggled through a socially-distant year where fewer people than usual encountered outdoor billboards and digital displays, out of home ad sales platform Place Exchange is prepping for a spark of triple-digit growth by closing a $20 million series A funding as it prepares for its new status as a standalone company. Created…
When Jeff Bezos rockets into space with Blue Origin’s first human flight Tuesday, spectators will be able to watch the historic event on towering billboards in New York, Las Vegas and Toronto. Branded Cities, a Phoenix-based company that owns some of the most coveted big-city billboard space in North America, says it struck an agreement…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection’s Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. Below, she exemplifies the initiatives that met consumers every step of the…
A global pandemic and climate change have given people enough to worry about without the threat of an alien invasion. But a new campaign from Amazon Prime offers an even more unsettling glimpse into a dystopian future to promote its film The Tomorrow War. The sci-fi movie tells the story of a group of time…
The 2021 Subaru Ascent is the Japanese car manufacturer’s biggest SUV ever. A new OOH campaign for Subaru Canada is emphasizing just how sizable the vehicle is by pushing the boundaries of media spaces–literally. Developed by Zulu Alpha Kilo, the effort centers on a series of custom ads that are too big to fit into…
Big tech continues to crack down on brands and agencies’ access to consumer data in the name of user privacy, with Apple’s recent iOS update challenging marketers’ access to Identifier for Advertisers (IDFA) being the latest example. While such moves will set the ad industry back years, one-to-one digital channels are less affected and stand…
Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front. As an ad channel, OOH has always appealed to digitally native DTC companies as an immediate way to generate brand…
People in France may be celebrating the recent end of their Covid curfew, but the easing of restrictions also opens the door to an age-old problem familiar to women and gender minorities around the world: the lack of safety in public spaces at night. Before the pandemic, a study from France’s ONDRP (National Observatory of…
A year after the murder of George Floyd and the subsequent Black Lives Matter protests across the globe, one racial justice organization is using out-of-home advertising to encourage people to continuing fighting against systemic racism. Color of Change partnered with Outfront Media to produce 65 billboards across nine major cities in the U.S. that feature…
NYC & Company, the destination marketing organization and convention and visitors bureau of the five boroughs of the city, today is launching a $30 million, global, multi-media marketing campaign–its largest ever–to bring tourists back. The ad push comes as many Covid-19 related restrictions are being lifted, increasing numbers of people are becoming fully vaccinated and…
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