When the $35 billion merger of Publicis and Omnicom was announced, it served as a showcase for the rise of boutique investment banks like Moelis & Company. Now, the deal will cost Moelis in more ways than one.
Cultural difference and legal problems are issues at the heart of the collapse of the Publicis-Omnicom deal.
Clashing personalities, disagreements over how the companies would be integrated and complications over legal and tax issues have derailed the deal between Omnicom and Publicis.
The merger of Omnicom and Publicis signals that advertising is now firmly in the business of collecting and selling the personal information of millions of consumers.
     |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
