Nov
14
IBM to Announce More Powerful Watson via the Internet
Posted in: UncategorizedCompanies, academics and individual software developers will be able to use Watson at a small fraction of the previous cost.
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Aug
12
Campaign Spotlight: Ads Seek to Clear Up Qualms About Cataract Surgery
Posted in: UncategorizedThe Alcon unit of Novartis and AARP join forces to educate baby boomers about the procedure.
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Apr
04
Advertising: An MS Drug Takes a Feisty Approach Aimed at Younger Patients
Posted in: UncategorizedA campaign for the drug maker Novartis uses the slogan “Hey MS, Take This!” and shows patients sticking out their tongues with capsules on them in defiance of the disease.
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