Hasta La Creative!

Mocked in social media, the soft drink’s slogan “You’re on” is being dropped from its ad campaign after only three months.

Per Blankens, who spent five years at the helm of the Swedish version of “Idol,” will be among the people charged with reviving the American version.

As if their initial round of job layoffs and cost cutting measures were not enough, Japan car manufacturer Toyota has even pushed itself more as far as its North America channel is concerned. The new actions are consistent with the company’s philosophy of making every effort to protect jobs during the sales downturn.

“We’ve taken responsible, step-by-step actions to address this issue in recent months, and we hope the new measures will help us adjust while protecting jobs,” said Jim Wiseman, vice president of external affairs for Toyota Motor Engineering & Manufacturing North America (TEMA). “This philosophy of shared sacrifice is the best approach for us, and hopefully will make us a stronger company in the long term.”

The additional steps were the following:

(Source) Press