Hasta La Creative!

After seemingly staying off ad land’s grid for the past year, Lars Bastholm has returned full-force to the industry as he’s now assuming the first-ever global chief creative officer position at Publicis Groupe-owned agency, Rosetta. Last we heard from Bastholm, well, besides his regular Facebook posts that is, the creative exec left his gig as CCO at Cheil USA a year ago and headed to the West Coast.

Now, as global CCO, Bastholm will indeed remain out west and lead his creative department out of Rosetta’s L.A. office. By now, you’re probably well-acquainted with Bastholm’s resume, but we’ll regale you anyways. Prior to his yearlong stint at Cheil, Bastholm spent two-and-a-half years at Ogilvy, where he last served as CCO (and gave us this memorable moment in the process). During his career, Bastholm of course also spent nearly five years at AKQA, during which time he helped launch the agency’s New York office. In a statement, the new Rosetta global CCO says, “I’m looking forward to joining a group of hungry and passionate colleagues at this very exciting time of growth and expansion for Rosetta. Rosetta has been flying somewhat under the radar in the agency community, but its growing global client roster and outstanding work ensures that it won’t be for long.”

Bastholm will officially assume his global CCO role at Rosetta on 11/11 and will oversee creative for the likes of Marriott, Luxottica, Allergan and some yet-to-be disclosed “major technology clients.”

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Following a review, Pernod Ricard has expanded its relationship with London/Sydney-based indie creative agency AnalogFolk, which has now been awarded global digital/social media duties for its luxury whiskey brand, Chivas Regal, which the spirits giant lists as of one its two “global icons” (the other being Absolut). AnalogFolk, which just opened up shop in New York a couple of months ago, now adds to its existing Pernod Ricard portfolio that includes Malibu (which AF also serves as global digital agency for) as well as brands such as Luksusowa, Kahlua and Wyborowa.

In a statement, Chivas Regal global brand director Richard Black says, “This is an important development in our digital plans for 2014. During the digital review process, we were impressed with AnalogFolk’s strategic thinking and innovative creative ideas. We look forward to working closely together to make these ideas a reality.” No word yet on who else participated in the pitch, but AnalogFolk takes over for EVB (specifically the London office, which declined to participate) on the Chivas global digital biz. AF will now work closely with Havas Worldwide and Ketchum, which handle above-the-line advertising and PR, respectively, for Chivas on integrated projects.

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After spending the last 18 months as co-chief creative officer at JWT New York, Matt MacDonald has moved on as he’s joined up with David Lubars & Co. at BBDO to take on the role of ECD on AT&T. MacDonald joined JWT NY in spring 2012 as co-CCO alongside Ryan Kutscher (whose time at the agency came to an end earlier this year) and during his stay, he led creative on several campaigns for Macy’s including the “Yes, Virginia” holiday work as well as the “Nightlife Exchange” effort for Diageo. MacDonald is slated to officially assume his ECD post at BBDO, which we’ve been told is new as it covers all the creative duties BBDO handles  for AT&T, in January.

Along with adding MacDonald to the fold, BBDO is also shaking things up a bit in its Atlanta office as the agency is relocating New York ECD Wil Boudreau to the 404 to serve in the same role. As Atlanta ECD, a position he’ll assume next week, Boudreau, who has been with BBDO for nearly a quarter-century, will oversee the agency’s entire client roster — which includes REI and Florida Dept. of Citrus — save for AT&T (that’ll be MacDonald’s turf shortly, of course). Regarding AT&T, though,  Stephen McMennamy and Alex Russell, who specifically work on the account out of Atlanta, are now being promoted to SVPs/SCDs in said office “in recognition of the contributions they have made to that business.”

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After spending the last five years in management roles in various BBDO offices, most recently serving as SVP/group account director on AT&T Wireless at the agency, Marc Burns will now fill the vacant position of managing director at BBDO San Francisco, where’s he’s been working out of for the last year. During his time on the AT&T biz, Burns helped lead teams behind efforts including the youth-focused “You’ve got a Case” starring Will Arnett and the V-Day-themed “Shout Your Love from the Mountaintop.”

Burns’s history with BBDO, though, actually dates back to 1996, when we started out in the mailroom at the agency’s Australian operations before spent the next few years as a senior account manager at Clemenger BBDO. In between his two stints within the BBDO network, Burns held account roles at Leo Burnett and worked on client side for a couple of years at Mitsubishi. Now at BBDO SF, the new MD fills out a leadership team that includes president/CEO Jim Lesser, ECD (and Goodby alum) Craig Mangan and director of strategic planning, Matt Herrmann.

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BBDO Proximity Minneapolis has found a new executive creative director in veteran Chicago creative Noel Haan, who’s spent the last two years as an ECD heading up global creative for SC Johnson while at Ogilvy’s Windy City office. Haan succeeds longtime Minneapolis creative Brian Kroening, who’s spent the last several years as SVP/ECD at BBDO but has “left to pursue other interests.” This marks Haan’s second stint within the fold, as he originally spent a few years as GCD on Jim Beam among other clients while at Energy BBDO.  Says the new BBDO Minneapolis ECD in a statement, “I am very excited to be reunited with [BBDO North American CCO/chairman] David Lubars and to be coming back to a BBDO agency with so much positive momentum.  BBDO Minneapolis has been around for 80 years.  It’s my job to make the next decade just as memorable,”

BBDO’s Twin Cities operation currently works with a client roster including Skippy Peanut Butter, Berkshire Hathaway HomeServices and Hormel.

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Suffice it to say that it’s been a pretty decent start to the week for Tokyo-based holding company Dentsu, which has not only seen its 360i unit assume global digital responsibilities for Estee Lauder’s Clinique, but its siblings McGarryBowen and Carat Enterprise joining forces with Fujitsu as the Japanese tech company’s new agency partners for global brand advertising. Specifically, McGarryBowen’s London office, which has a new CEO in Rick Hirst, (who officially joins on Nov. 20) pitched and won the biz in partnership with fellow U.K operation Carat Enterprise (which is focused on B2B) and Dentsu’s Tokyo HQ.

Regarding his company’s decision, Guy Daniels, VP/brand & marketing communications for international business, Fujitsu, says in a statement,  “mcgarrybowen, Carat Enterprise and Dentsu stood out from the competition as the team that really understood our business challenge. The trio not only demonstrated a huge amount of rigor, but also showed us a new level of innovative thinking when it comes to how to best reach and engage with our target audience.”

First up to bat for Fujitsu’s new agency allies is  a 2014 multi-channel campaign aimed at raising the brand’s global profile.

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It looks like Sharp isn’t planning to just work with small roster shops next year after all. Just days after we reported that the electronics brand and McGarryBowen’s relationship was coming to an end, Sharp has announced that it’s named Minneapolis-based Olson as its new North American agency of record. Mark Viken, Sharp VP/brand marketing, says in a statement, “We were deeply impressed by Olson’s strategic thinking and creativity. We’re looking forward to a great relationship.” Olson will handle the usual duties that come with the AOR title including advertising, digital and design for Sharp, which we’ve been told is placing heavy emphasis on the digital portion moving forward.

As we mentioned previously, McGarryBowen’s deal with Sharp will draw to a close at the end of the year, thus Olson, whose CEO John Partilla‘s  relationship with the brand dates back to his Dentsu days (which probably didn’t hurt matters), will take over as AOR effective Jan. 1, 2014.

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Following two separate reviews for its creative and digital marketing business, video/music/gaming streaming software platform Roku has appointed Sausalito, CA-based Butler Shine Stern & Partners as its new integrated marketing agency. In a statement, Matthew Anderson, CMO of Saratago, CA-based Roku, says, “BSSP instantly understood why American families stream more content with Roku than any other streaming player.  They love working with brands that challenge the status quo and hold a special place in customers’ hearts. Our vision is that Roku’s software and streaming players can make TV better for everyone.  BSSP will make our vision come alive by combining outstanding creative with a rigorous approach to digital media and campaign analytics. We look forward to putting a spotlight on streaming to the TV with the launch of our Holiday campaign in the coming weeks.”

The Roku win comes just two months after BSSP (which just warmed our horror-loving hearts with its slasher film ode for Mini) was named general market AOR for U.S. Bank. Along with its creative/digital appointment, Roku has also picked fellow Cali operation Sellpoints as “the conversion engine to optimize the customer journey, reach more qualified consumers on the web and drive more sales through deeper integration with retail channels.” The Roku creative biz was previously handled by Division of Labor.

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And now, a bit of news from the desert to kick off hump day as Arizona-based agencies E.B. Lane and Terralever have joined forces to form a new entity called LaneTerralever. The 51-year-old, Phoenix-based E.B. Lane has made its name as a PR agency, working with clients over the years including the Arizona Cardinals, Arizona Lottery and National Bank of Arizona while Tempe-based Terralever has served as full-service digital shop, working with a roster that includes Time Warner Cable, CVS Caremark and Honeywell Aerospace.

In a statement, Chris Johnson, who founded Terralever and will now serve as president of the newly merged entity, says, “We felt it was time to create the agency of the future. Teaming with E.B. Lane, a leader in the advertising industry, provides the perfect complement to our digital offerings and it will best allow us to fulfill our ongoing mission to drive results for our clients. This is an exciting and pivotal endeavor for each of our organizations that will positively affect current and prospective clients, as well as the industry as a whole.”

Along with Johnson, the leadership team is rounded out by Beau Lane, who will serve as CEO, and E.B. Lane president, Todd Bresnahan, who now becomes COO of LaneTerralever.

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Well, at least one-half of our post from last week has panned out as Publicis Groupe has officially announced the acquisition of Mumbai-based integrated agency, Beehive Communications. The new entity will be rebranded as, you guessed it, Publicis Beehive and will continue to operate under the director of Beehive founder/CEO Sanjit Shastri, who along with the rest of the leadership team will report to Nakul Chopra, CEO/South Asia for Publicis Worldwide.  In a statement, Publicis Groupe COO Jean-Yves Naouri says, “We are making significant strides toward achieving our goals in India. By adding Beehive to the Publicis network, we will be able to capitalise on a great pool of talent and market potential, as well as strengthen the unparalleled services we provide to our clients.”

The ten-year-old Beehive, which also has a presence in Delhi and Bangalore, houses over 130 employees and is focused on media, digital, reputation management, research and brand activation. Among the 50 or so clients that Beehive currently works with are General Motors, Korea Tourism and Malaysia Tourism. As for fellow Mumbai-based agency Law & Kenneth, which we heard is also being eyed by Publicis Groupe, there’s no word yet on any acquisition moves, but we’ll keep you posted.

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