Feb
18
Campaign Spotlight: Ads Assert That Athletic Conference Is ‘Next’
Posted in: UncategorizedThe Atlantic 10 Conference has begun an assertive campaign using the theme, “Who wants next?” to highlight its academic and athletic achievements.
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Nov
30
The Big Ten’s Bigger Footprint
Posted in: UncategorizedWith an eastward push, Jim Delany found yet another cash engine for the football conference he’s led for the past 25 years.
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Jul
18
As Legal Battle Continues, N.C.A.A. Ends Tie With Electronic Arts
Posted in: UncategorizedThe decision is perhaps the biggest development in a battle focused on the rights of college athletes in how their likenesses can be used and what, if any, compensation they should receive.
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Apr
09
Bump in Ratings for Men’s College Basketball Final
Posted in: UncategorizedWith 23.4 million viewers, the N.C.A.A. game Monday night improved by 12 percent over last year’s game and had the highest audience total in 19 years.
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Mar
29
Media Decoder Blog: For N.C.A.A., AT&T Calls on Pro Basketball Stars
Posted in: UncategorizedTo take advantage of its sponsorship of the 2013 N.C.A.A. men’s basketball tournament, AT&T and its advertising agency are creating commercials with basketball themes that are inspired by the series of well-received commercials for AT&T that carry the theme “It’s not complicated.”
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