Advertising: Already Crowded, Upfront Week Keeps Snowballing

“Everybody wants to get in on the action,” said Joe Mandese, editor in chief of MediaPost, who estimated there would be “almost 100 events” by the time the upfronts conclude.



Advertising: Screenvision Adopts Television’s Approach to Attracting Advertisers

Screenvision, the nation’s second largest seller of commercials in movie theaters, plans to hold its first upfront sales presentation to advertisers.