Hasta La Creative!

Twentieth Century Fox has ramped up its marketing machine in anticipation of the next X-Men movie, X-Men: Days of Future Past, out next May, by creating fictional advertising for Trask Industries. Trask is the evil corporation in X-Men, creators of the Sentinels—giant robots that kill mutants—and other fun anti-mutant devices. They also dabble in mutant containment and genetic research. Ignition Creative in Los Angeles made the commercial, which comes with a website and some delightful anti-mutant propaganda posters up on the movie's Tumblr. It's wonderful if already a bit formulaic fan service that's almost required for all good sci-fi movie openings these days. It's too bad the timing of the campaign release coincides with The Wolverine biting it at the box office.

The team behind “Elysium,” starring Matt Damon and Jodie Foster, promises that it has taken an imaginative detour from the familiar blockbuster formula.

Putting aside past acrimony, Harvey Weinstein, the prominent producer, will team with Disney to make a movie adaptation of the book series “Artemis Fowl.’’

Many of the movies offered to fans in San Diego were sequels or retreads, raising questions on whether “more of the same” was about all Hollywood had.

After nearly a decade in the service of the major film studios and their blockbusters, Comic-Con appears on the verge of a next iteration.

A boycott campaign against the coming film “Ender’s Game,” prompted by the anti-gay views of the author of the novel that inspired the movie, has suddenly gained traction.

All six major film studios have approved a special “producer’s mark” to distinguish those who have actually done substantive producing work from those who haven’t.

A concert at Comic-Con in San Diego by the band is promoting a movie for Picturehouse, a distributor of art films that folded in 2008.

The Disney Channel is hoping the silly, surfing, singing characters in its new “Teen Beach Movie” catch on with young viewers.

After episodes of mass shootings, Hollywood has offered to alert parents to the presence of violence in films. But the guns, on blazing display in this summer’s movie fare, are staying.