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| THE ORIGINAL? Head Tennis Rackets – 1998 Claim : “Shoot to kill” Source : Cannes Archive Online, Agency : JWT Lisbon (Portugal) |
LESS ORIGINAL : Nintendo Star Tennis ‘99 – 2000 Claim : “Kill the game and your opponent” Source : Cannes Archive Online, Agency : Leo Burnett (Brazil) |
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| THE ORIGINAL? Road Safety “Buckle them up. The back seat too” – 2004 “Baby On Board” sticker on the back of the hearse. Source : CANNES SHORTLIST, AdForum, Agency : DDB Brussels (Belgium) |
LESS ORIGINAL : Road Safety Toronto “Baby on Board” – 2010 “80% of child seats are installed incorrectly” Source : Adsoftheworld Agency : Juniper Park, Toronto (Canada) |
| The highway to hell… c’est peut-être de copier une idée mortelle, mortellement connue et de se faire mortellement griller. |
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| THE ORIGINAL? Road Safety – 1999 Source : Cannes Archive Online, Agency : Idea Company Ljubjana (Slovenia) |
LESS ORIGINAL : Road Safety / Verkehrs Wacht – 2010 Source : Act Responsible, Agency : Scholz and Friends (Germany) |
| On a appris il y a quelques semaines, que les chiffres des accidents de la route étaient en baisse (tant mieux!). Les carambolages de concepts créatifs, eux, sont hélas toujours aussi nombreux. Un exemple paru d’abord dans CB News Magazine N°1049 |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
