The death of creativity? / Une Pompe funèbre?

corbillard2004 corbillard2010
THE ORIGINAL?
Road Safety “Buckle them up. The back seat too” – 2004
“Baby On Board” sticker on the back of the hearse.
Source : CANNES SHORTLIST, AdForum,
Agency : DDB Brussels (Belgium)
LESS ORIGINAL :
Road Safety Toronto “Baby on Board” – 2010
“80% of child seats are installed incorrectly”
Source : Adsoftheworld
Agency : Juniper Park, Toronto (Canada)
The highway to hell… c’est peut-être de copier une idée mortelle, mortellement connue et de se faire mortellement griller.
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