Kind of awesome if you ask me.
All the things you look forward to teaching that child become so important, you want to share all your favourite things. In this ad future dad buys little football shoes before the bump is even visible. “I will teach him to play” future dad thinks. He brags to his friends while showing a 16 week ultrasound* about how his son, his boy, will be the biggest football legend ever. And then the moment happens, when everything you ever wanted is born and she is everything you didn’t expect, and perfect just like that. There’s the twist. Football fan dad has a daughter who loves gymnastics.
“I wanted so much to teach you about this game,” the dad VO says, “But in the end, it was you who ended up teaching me about life. I am your biggest fan.” A very sweet ad for the special olympics Sorpresa. The gymnast talent is Maria Barbara Wetzel – a.k.a Bibi – who won the world championship in 2015 for Mexico.
* yes, if you’re familiar with this ultrasound you’ll realize the disconnect in this ad. Sometimes it’s best not to overthink advertising. It tells stories in the simplest terms.
Mexico ranked first in teenage pregnancy globally, with 1252 deliveries daily. For those teenage kids, their life is not only changed dramatically, but they are stigmatized. Disowned by their parents, unable to go to school, and discriminated against. It’s a harsh reality. But you can help by donating to Save The Children.
Nice use of art direction here although not every teenager who gives birth has it done as a C-section.
Since 2014, 10,000 child refugees have disappeared soon after arriving in Europe. Despite lack of news coverage this is a big story, and people aren’t aware how big a problem it really is.
When you travel with cash, you are cash on the street. I *think* that means you’re just waiting to have your money stolen. Nice art direction, anyway.
As evidenced by this disgusting visual solution of a fly who broke his teeth trying to eat it. *hurk*
Two new campaigns from Coca-Cola feature cans and bottles printed in braille, so blind people can read them.
In Mexico, ad agency Anónimo realized the hugely popular “Shake a Coke” names-on-cans campaign couldn’t be enjoyed by the blind. So, the agency worked with the soda company to make braille versions.
And in Argentina, Coke and agency Geometry Global printed braille bottles for members of Los Murciélagos (The Bats), a blind soccer team that’s made headlines internationally in recent years. Those bottles were also personalized with the players’ names.
Via Adeevee and Coca-Cola.
Don’t skip your trip to Paris. The love of your life is waiting there, says Expedia.
In this new ad from Expedia Mexico, the online travel agency tells a simple story about buying plane tickets and having a meaningful life, from the perspective of an old woman looking back on the roots and fruits of her international romance.
In the end, alas, regret prevails.
It’s something of a bold move for any brand, especially a tech-driven brand, to tackle themes of Parisian love, given Google’s masterpiece on the subject. But Expedia’s ad is pleasant enough, if in an ominous and convoluted sort of way.
Because nothing sells vacations like telling consumers they will die alone if they make the wrong choice.
brightcove.createExperiences();
Who says print is dead? Maybe it’s just on an extended bathroom break.
Mexican free newspaper Mas Por Mas recently rigged paper towel dispensers in select corporate, mall and cinema toilets around Mexico City with WiFi printers. When patrons reached for towels, the machines spat out real-time breaking news from Mas Por Mas on each sheet.
First we had TP tweets, now this. We are truly living in a golden age.
QR codes directed users to the free newspaper’s website, where unique visits reportedly increased almost 40 percent in two weeks. So I guess the printers didn’t stall very much. (Ha! Public restroom humor!)
Check out the case-study video below. Most of the patrons seem amused … except for the dude around 1:40, who looks peeved. Or maybe he just smelled something.
The folks who didn’t practice good hygiene and wash up after going about their business missed out on the paper-towel content. Newsflash: Wash your filthy hands, people!
Via PSFK.
Activists and health advocates are rightly upset over this poorly executed campaign to get Mexico City mothers to breastfeed. It shows topless celebrities with a carefully placed banner running right over their breasts that says, “No les des la espalda, dale pecho,” which translates to, “Don’t turn your back on them, give them your breast.”
The first problem is how overtly sexualized the women are. The act of breastfeeding is not a sexual act. It vacillates between being painful, annoying, exhausting, inconvenient and heartrendingly sublime. The sexualization of breastfeeding is a large part of the reason so many people shame mothers for breastfeeding in public, and a factor in low breastfeeding rates. (This campaign by two students nicely illustrates this part of the problem.)
Let’s be clear: Women are not failing to breastfeed because there aren’t enough topless celebrities out there. As health advocates point out, the decision not to breastfeed is part of a complicated series of factors, including lack of paid time off and family support. To imply it’s all up to the women unfairly blames them when they are unable to breastfeed.
I’m a huge advocate of how advertising can change behavior, but these ads are a waste of money. The good news is, the campaign also involves opening 92 lactation rooms throughout the city, and they’ve removed the topless images from the city’s website.
Photo via.
The country’s recently created telecommunications regulator issued tough new conditions that could break up virtual monopolies in phone service and television broadcasting.
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Voici de nombreuses vues impressionnantes prises depuis le ciel sur des lieux et des pays aux 4 coins du monde. New York, les pyramides d’Egypte et l’Arc de Triomphe à Paris sont assez reconnaissables mais il y a également des vues plus surprenantes comme ce cliché au milieu de l’Océan Indien. A découvrir dans la suite.
New York, Etats-Unis.
Dubaï, Émirats Arabes Unis.
Shanghai, Chine.
Mexico, Mexique.
Barcelone, Espagne.
Amsterdam, Pays-Bas.
Venise, Italie.
Spoorbuurt, Nord des Pays-Bas.
Turin, Italie.
Maldives.
Moscou, Russie.
San Francisco, États-Unis.
Paris, France.
Seattle, Etats-Unis.
Chicago, États-Unis.
Mr. O’Connor, a veteran war correspondent, became an advocate for threatened journalists in Mexico, one of the world’s most dangerous countries for the press.
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Juan Villoro, one of Mexico’s most decorated and esteemed writers, also happens to be a leading soccer analyst, extracting lessons about society and life from the game.
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Romita Comedor est un restaurant situé à Mexico City dont le design est à la croisée des chemins entre détente et tradition. Les meubles en bois se mêlent aux carrelages noir et blanc pour donner un aspect chic et décontracté. Un très bel endroit à découvrir en images dans la suite de l’article.
Le Conarte a fait appel à l’agence mexicaine Anagrama pour créer un espace de lecture pour les enfants au sein d’un entrepôt, situé dans un ancien site industriel. Le résultat est une plateforme ultra design et multi-fonction surplombée par des luminaires aux formes asymétriques et colorées. Un projet superbe à découvrir.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
