As it aims to build an advertising alternative to Google and Facebook, digital entertainment and media platform Azerion has announced the acquisition of digital advertising company Inskin Media and PubGalaxy as it expands its European growth aspirations. The deals are the latest acquisitions to follow the company raising $242 million (200 million Euros) through a…
The team behind Sphere, a free chat application on Android, iOS and the web created to “transform groups into vibrant communities,” will be joining Twitter. The social network said roughly 20 employees–including co-founders Nick D’Aloisio and Tomas Halgas–will work out of its office in London with a focus on Communities, creators, direct messages and tweets….
MSQ Group, which owns agencies including Stein IAS, Smarts and The Gate, has further expanded with the acquisition of creative studio Brave Spark, with the two sharing clients such as Cancer Research U.K., Bosch and Zalando. The deal will see the London-based creative production agency move into MSQ’s recently opened Covent Garden offices bringing with…
Stagwell is expanding its creative, content, media and marketing communications capabilities throughout Latin America with a new partnership between Stagwell agency Allison+Partners and Latin American heritage agency Grupo Garnier. The partnership will see Grupo Garnier rebranding offices in eight markets as Allison+Partners, including in Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico….
Fox Entertainment has acquired TMZ and all its media properties from WarnerMedia, in AT&T’s latest entertainment-related divesture. Top line In the deal, Fox will own and operate all TMZ-branded linear, digital and experiential assets, which includes two syndicated magazine programs airing on 18 networks affiliated by Fox television stations, as well as TMZ’s celebrity and…
A month after its acquisition of Omobono, b-to-b agency The Marketing Practice (TMP) has acquired media and audience insight business Kingpin Communications as the company continues its M&A strategy of growth. The latest acquisition, supported by private equity investor Horizon Capital, will see TMP strengthen its media, data and audience insights with 60 full-time members…
Media.Monks will merge with Cashmere, the culture agency of record for Taco Bell, as it expands its content practice within the U.S. The S4 Capital-owned group will now include the LA-based content practice, which was founded in 2003 by Ted Chung and Seung Chung and has created culturally relevant content campaigns for clients such as…
Business has been brisk over the past year for the ad-tech sector’s dealmakers, with the number of mergers and acquisitions now firmly in the double digits. Earlier this week, it was Mediaocean’s turn to be acquired, with private equity outfits CVC and TA agreeing to purchase its wares from Vista Equity Partners for an undisclosed…
Germany-based Meetrics has been acquired by fellow ad verification outfit DoubleVerify (DV) which aims to expand its presence in EMEA after its multibillion-dollar IPO in early 2021. Financial terms of the transaction were not publicly disclosed although sources have cited the deal as a potential harbinger for a spate of further mergers and acquisitions following…
When Brian Whipple took the reins as CEO of Accenture Interactive, his goal was to bring the fledgling digital consultancy into the agency space, specifically where marketing meets technology. As he prepares to step down from his post after a decade, Whipple leaves behind a company that has grown into a $10 billion powerhouse, changing…
B-to-b agency The Marketing Practice (TMP) has acquired Omobono as it begins a plan that will see it integrate specialist B-to-b marketing businesses to operate internationally. The acquisition, supported by Horizon Capital, will see The Marketing Practice grow to employ 250 people with locations across the U.S., Germany, the U.K. and Australia. Omobono will adopt…
Specialist media company Future PLC has acquired the publisher of consumer and B2B titles such as The Week, Kiplinger and Money Week–Dennis Publishing–owned by venture capitalist Exponent, in a deal valued at 300 million pounds. The deal is expected to be completed by October and includes The Week UK/The Week US, The Week Junior UK/The…
Following a highly competitive months-long auction process conducted by parent company Adidas, sneaker brand Reebok finally found a buyer. Authentic Brands Group, which has been scooping up notable retail and consumer brands for the past decade, is making its largest purchase to date with the acquisition valued at about $2.5 billion (EUR2.1 billion). The all-cash…
Media advisory firm MediaSense, which regularly handles major brand media account reviews, has seen “a significant stake” in the business acquired by private equity firm Apiary Capital LLP. The advisory, founded in 2009 by Andy Pearch and Graham Brown, managed over $15 billion of media expenditure through its analytics practice last year while it revealed…
“We could have gone and tried to go in and do it organically, but we understand, especially in Europe, that each country’s market is different and needs to be respected. And it’s not that easy; we need to understand what the needs are of each one of those markets,” outlined Phil Schraeder, chief executive of…
Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of the Monza-located business will aim to strengthen Accenture Interactive’s offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints to consumers. Openmind offers a multidisciplinary consulting service…
S4 Capital has continued in its spree of mergers with a deal that will see it combined with Salesforce specialist Destined to expand its data and digital offer out of Asia Pacific. The agreement will see Destined and MightyHive join together to strengthen the company’s global Salesforce capabilities, with the newcomer able to offer digital…
At this point, Stagwell Media and Indaba Capital Management should just battle it out via pay-per-view. Once again the two sides are fighting over the proposed combination of Stagwell’s operating business with MDC Partners, with each side entrenched in its own stance. One of MDC Partners Inc.’s largest shareholders, Indaba has been opposed to the…
With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…
Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. The deal will see Flashtalking’s ad server solutions and personalization technology integrated within Mediaocean’s digital advertising offer. Flashtalking works with various blue-chip clients such as P&G. Last year, it expanded its relationship to cover almost 50…
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