From authoring books teaching young girls to code to helping launch Time’s Up Advertising on anonymous professional networking app Fishbowl (before taking the helm as its director of brand and community growth last month), Mara Lecocq can be described as nothing short of ambitious–and even that’s an understatement. Growing up in the Philippines before moving…
The coffee chain formerly known as Dunkin’ Donuts surprised consumers last September when it dropped ‘Donuts’ from its name, becoming simply Dunkin’. After introducing the change with a tongue-in-cheek campaign–proclaiming it was on a “first-name basis” with consumers–the brand rolled out new packaging this past January to reflect its shortened name. To understand what it…
Bundling has been losing favor in the TV industry, as more consumers cut the cord in pursuit of ? la carte TV options. But on the media side, the concept of media bundling–in which publishers and platforms partner to offer services for a discounted price–has been gaining momentum as an alternative to subscription fatigue. However,…
As home to the Capitol’s upper house, the United States Senate Chamber is among the most storied rooms in America. Appointed with red marble pilasters and rich blue carpeting, the chamber contains 100 mahogany desks. Senators can keep whatever they like in the desks–each is assigned a specific one–but the contents of desk No. 24…
After seven seasons at Saturday Night Live, where she’s best known for impersonations like Sarah Huckabee Sanders and making all-female music videos like “(Do It on My) Twin Bed,” Aidy Bryant still has plenty of surprises up her sleeve. Last month, she became one of the only SNL cast members ever to simultaneously star in…
Two years ago this month, The Handmaid’s Tale debuted–and changed everything for Hulu. The commercial and critical reaction to Handmaid’s, which became the first show from a streaming service ever to win the Emmy for outstanding drama series, “opened up a completely new door for Hulu as it relates to talent and material,” says CEO…
Over the years, product placement has been become a character signifier, cultural touchstone and even meta commentary. These are some of the notable examples. 1927 Wings, the first film to win an Academy Award for “Best Production” (later called Best Picture), featured several prominent close-ups of Hershey’s chocolate bars. 1964 Starting with Goldfinger, James Bond…
Too much of a good thing can be a recipe for disaster. Take digital video ads, powerful and increasingly popular tools for brand marketers. An IAB report from April 2018 revealed that two-thirds of advertisers planned to shift their TV budgets to digital video. So what’s the bad news? As with TV, there’s simply too…
A new wave of tech could dramatically change how we hear a digitally augmented world. Thanks to the new Bose Frames, anyone can hear personal stories from pilgrims hiking the famous Camino de Santiago trail in Spain–just as if they were walking alongside them. And T?nandi, a collaboration between the mixed-reality company Magic Leap and…
For nearly a century, products have played a starring role in some of the most iconic films and TV shows of all time, from a Hershey’s chocolate bar in 1927’s Wings through the Eggo waffles in Stranger Things. Throughout those decades, the product-placement process changed very little. Producers and ad agencies would strike a deal…
Big Tech is now more than just big. It’s mammoth–and continuing to thrive. Facebook and Google already account for more than 60 percent of digital ad spend in the U.S. Then there’s Amazon, which already dominates nearly 50 percent of the U.S. ecommerce market. It’s the duopoly’s biggest digital advertising competitor at less than 7…
Each year, Adweek honors the top CMTOs leading the charge on digital transformation and redefining the traditional approach to marketing by infusing it with tech-savvy solutions. This year’s awards took place on March 15 in New York and were presented by RTL/Ad Connect. Check out the best shots from the day, as well as Adweek’s…
The story tore across media outlets all over the world last year. In Saudi Arabia, a dozen camels had been disqualified from a beauty contest at the King Abdulaziz Camel Festival. A story that ran in The National, a paper published out of the United Arab Emirates, revealed that a crooked veterinarian had been caught…
Artificial intelligence was elevated at Carnegie Hall in New York on March 21, when Adweek brought together experts to discuss the ever-growing impact AI has on the marketing ecosystem. Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action. Ricky Ray Butler (c.), CEO,…
Kathleen Barrett loves watching good video–and helping people making it. As svp of enterprise and creator success at Vimeo, Barrett leads strategy, growth and business for Vimeo’s enterprise business. Barrett oversees Vimeo’s OTT and live video tools, from the subscription video product creators rely on to the OTT channels publishers launch, to make sure they’re…
When Bob Bakish was named Viacom CEO in December 2016, he began “warehousing” the company’s library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy. Now that the Pluto TV deal has closed (as discussed in this week’s…
I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I’ve worked with brands big and small, and I started to notice that many brands–especially the less established ones–would make the same mistakes with their…
It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new research from tech company Social Media Link, over 60 percent of Gen Zers say they leave a review often, if not every time. Maybe that’s because Gen Z values recommendations…
The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when…
In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy–but it wasn’t what anyone had been expecting. Instead of creating its own subscription video on demand (SVOD) service–as rivals Disney, Comcast and AT&T are doing–the…
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