Apr 09

What Will Breaking Up Big Tech Take—and Could It Spell Disaster for Marketers?

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Big Tech is now more than just big. It’s mammoth–and continuing to thrive. Facebook and Google already account for more than 60 percent of digital ad spend in the U.S. Then there’s Amazon, which already dominates nearly 50 percent of the U.S. ecommerce market. It’s the duopoly’s biggest digital advertising competitor at less than 7…

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