Hasta La Creative!

When Google deprecates third-party cookies from Chrome–as it says it will–in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years. While performance marketers–including big brands looking to drive sales and direct-to-consumer (D2C) brands spending more on lower-funnel efforts…

Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible–albeit familiar–dilemma of needing to determine what is best for them now based on what might happen in the…

Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia’s Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of…

When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder…

In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector–a lack of programmatic pipes–as well as scale challenges, soon bottlenecked the effort and benefited incumbents in the space. Since then, in a bid to address these technical issues and capitalize on…

When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren’t thrilled. “The feedback was not encouraging, I’ll be honest,” said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre’s career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network. But…

They say if you do something you love, you’ll never work a day in your life. Argelia Martinez has managed that twice over–forging a career she is passionate about while turning her hobby into a successful side hustle. By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing…

Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do advertising differently. Now, in the agency’s 23rd year, the Moll?s brothers can celebrate their successes at the next family dinner. This year alone, The…

At the Wyman Building, there’s no ambiguity about what you’re in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis’ Warehouse District, the din of conversation never really ceases. Everywhere, people are meeting, pitching, “speed dating” and participating in “collision sessions”–a type of hackathon designed to tap into the…

It’s fitting that the prank that became the 2023 Super Bowl’s most memorable marketing moment came from an agency known for mischief. After dragging viewers down rabbit holes in streaming service Tubi’s first Super Bowl ad, Mischief @ No Fixed Address had another trick up its sleeve to hijack advertising’s biggest night. When it appeared…