At this moment, the entire country is engaged in digesting the daily chaos of multiple crises. With everything that’s going on, it’s easy to miss some impactful changes. These changes could lead to difficult outcomes for those in the cannabis industry. In order to fully understand how to adapt, it’s important to understand the backstory….
Though influencers and celebrities have come under scrutiny for some of their actions during Covid-19, research from United Talent Agency Marketing found that consumers still enjoy seeing sponsored content from their favorites. UTA used third-party social tool CrowdTangle to compare Instagram traffic of certain celebrities from mid-March to mid-May, comparing the numbers to the same…
When we interviewed our picks for this year’s Women Trailblazers issue, the mood was understandably introspective. Not only was the pandemic reshaping life at work and home, but the nation was (and remains) at a cultural tipping point. While many of us wonder what the future will bring, the women featured here are actively building…
“Unprecedented” is an apt way to describe 2020 so far. And while that’s not necessarily a good thing for most of the marketing world, the bicycle industry has seen an unprecedented amount of growth. People are flocking to bike shops and major retailers during quarantine to purchase bikes for socially distant exercise or to avoid…
For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles. It’s not like the pandemic hasn’t brought a bundle of new challenges for the industry already. With store closures and fewer people concerned about wearing makeup…
On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United States and Dr. Anthony Fauci warned that the spread was “accelerating,” a tweet went out from Crocs headquarters in Niwot, Colo. “Now and always, we need to take care of each other,”…
Buying glasses has traditionally followed a predictable flow. Following an optometrist appointment, patients speak with an often commission-incentivized optician about which frames and lenses to spend up to $400 on. In the 2000s, direct-to-consumer companies like Warby Parker, Zenni Optical and others disrupted the typical customer journey by streamlining the process and selling prescription glasses…
Earlier this month, Cartwright, a new agency bearing the name of former 72andSunny creative lead Keith Cartwright, formed with WPP’s backing and the ability to tap into Grey’s global network. It’s the latest example of a symbiotic relationship that has developed in recent years between advertising’s giants and startup shops. Such investments allow holding companies…
Resh Sidhu holds the top creative role at digital agency Barbarian, and as a woman of color and a mom, recognizes she’s breaking the status quo every day. “I think my whole career has been about challenging the norm and being the oddball in the room,” she said. Sidhu started as a graphic designer in…
Since the novel coronavirus hit the U.S., it has clearly disrupted not just advertising but every facet of normalcy. As people have worked from home and sheltered in place to avoid spreading the virus, they have also changed their internet browsing habits. Getty Images shared some recent keyword trends starting from mid-March when the virus…
A big part of Adweek’s mission is to spotlight innovative work and leadership in our industry, from celebrating those who advocate for greater diversity (Adweek + Adcolor Champions) to our Young Influentials (coming your way in August) and the Most Powerful Women in Sports (look for it in November). This year, we’ve added a new…
Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the “new NewFronts.” But the IAB had no idea just how “new” this year’s event would become. In mid-March, Covid-19 shut down the industry, and the annual event went virtual soon after and…
Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story selection. The New York Times, Variety, Bon App?tit and Refinery29 are among the publications that experienced backlash from staffers on social media. But this moment, led by employees who have turned to…
Covid-19 has affected everyone, but some groups have been more negatively impacted than others. Beyond health indicators and the factors that seem to affect its severity, socioeconomic inequality is as consistent with the novel coronavirus as it is with job security. Research shows that the trans and gender nonconforming (GNC) communities are more affected by…
Jason Mulderig’s dream job didn’t exist when he started at HBO 20 years ago. Over time, he built it himself. The brand marketer, who started in the distribution and affiliate marketing side of the business, worked his way over to the consumer marketing side in 2011. Cinemax was getting into original programming and HBO was…
For a man who commanded the Allied Expeditionary Force in WWII and then became the 34th president of the United States, Dwight D. Eisenhower still valued his leisure time. His affinity for the links made golf the official sport of postwar suburbia. But the first lady didn’t play golf, which is possibly why a July…
As popular conspiracy theories around 5G networks and the novel coronavirus prompt activist lawsuits, local government reviews and even rogue vandalism of cellphone towers, a Federal Communications Commission official warned recently that the hysteria could hinder the rollout of service. “High-speed, high-capacity wireless networks will be indispensable tools for our social and economic recovery,” FCC…
In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019. That means we really haven’t seen anything yet as far as the alleged retail apocalypse goes. Odest Riley Jr., CEO of WLM Financial,…
The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on top of that comes the economic stress and worry that a loved one might contract the virus. DoSomething surveyed consumers between the ages of 13 and 25 about their concerns surrounding the…
It took about a week in quarantine for One Day at a Time co-showrunner Gloria Calder?n Kellett to begin thinking about how to bring her program back. One Day at a Time, the Latinx family sitcom that moved from Netflix to Pop TV in March, had been forced to shut down filming in mid-March due…
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