When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI’s services, there’s a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places…
While diversity, equity and inclusion has become a major topic of discussion among advertisers in the last two years, communities with disabilities, especially those with hearing impediments, are often left out of the conversation. Making audio content consumable for those who are deaf or hard of hearing is still “not very good,” according to TEDx…
Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern California and a minor in ocean sciences driven by a fascination with sharks. Deep down, his plan was to graduate, attend the Scripps Institution of Oceanography…
When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time. Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its…
More than 50 million people consider themselves creators. That’s a lot of potential content partners for the 40% of marketers who plan to invest over half of their social media budgets on partnering with creators in the next six months. That number comes from social media management platform Sprout Social, which surveyed 516 U.S. marketers…
Mad Men helped define AMC as a premium cable force in 2007, but the original series that followed a year later–Breaking Bad–had an even greater long-term impact on the network. After Breaking Bad ended its acclaimed run in 2013 as one of TV’s all-time greatest series, it passed the baton to prequel show Better Call…
As substantial investments in the audio space continue, 2022 has seen a long list of innovative, exciting and informative new podcasts arrive on the scene. Adweek’s annual Podcast of the Year Awards recognize the best among them, featuring shows across categories aimed at all sorts of audiences. Selected from hundreds of entries by a jury…
Jared Gutstadt was stressed. He had booked a retreat in Tennessee’s Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base…
Age: 26 Claim to fame: Eva Reign is the breakout star of Billy Porter’s directorial debut, Anything’s Possible, the coming-of-age story of a trans teenage girl, now streaming on Amazon Prime Video. Base: Brooklyn, New York Instagram: @msevareign What is the first form of media you consume in the morning? I start my days off…
In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who’d fought in World War II. Some 20,000 troops a day boarded ships bound for home. In their rucksacks, many of the men carried souvenirs like battle flags, helmets and even grenades. Those who’d fought in Europe frequently…
Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance. But if you talk to these same leaders on background, they’ll admit it’s indeed tough to accomplish both when the economy–and along with it, consumer confidence–dips. As marketing budgets…
The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…
Traditional TV product placement takes months or even years to plan and execute. But with advancements in digital effects, almost anything is on the table–and Amazon is taking that sentiment literally. During its NewFronts presentation in May, Amazon showcased an example of M&M’s digitally appearing on a table in an episode of Prime Video’s series…
It’s a tale as old as startups: One day you’re going through the motions at work. The next, your company has run out of money and you’re left looking for a new job. That’s the position Zach Kitschke was in nine years ago. At the time, he was writing about technology and startups for From…
Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform parcelLab surveyed more than 1,000 younger consumers in June and found that their focus on values and sustainability is still very much a factor when it comes to winning (and losing) brand loyalty. Overwhelmingly, these…
When Abbi Jacobson was developing Prime Video’s reboot of A League of Their Own, it would have been easy for her to simply re-create the classic moments from the beloved 1992 film about the 1940s All-American Girls Professional Baseball League. But the actor, writer and comedian had loftier ambitions than a simple nostalgia trip: Her…
Our annual Young Influentials list highlights individuals under 40 who are truly making an impact across media, marketing, tech and the creator economy. Every year, we’ve been introduced to countless young people who are making significant strides in these fields, and the best part is that there’s never a shortage of innovators. This year’s honorees…
As leaders in the advertising and marketing space, we have a once-in-a-lifetime opportunity to redefine work. While this is true of all workplace leaders, there is an urgency and salience for those of us who are influencers of cultural trends. Many of us quickly and successfully pivoted to working from home in March 2020 at…
Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up. Allen still remembers…
When smart TVs fully burst onto the scene in the early 2010s, they revolutionized how consumers watched content. Featuring crisp, sharp images, deep blacks and colors, and pristine sound quality, the sets changed the face of the television landscape. But when the biggest names in the industry built their smart TV businesses a decade ago,…
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