Hasta La Creative!

Liam Neeson is a big softy when it comes St. Patrick’s Day.

The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.

“Every year, on St. Patrick’s Day, the world goes green,” he begins, as landmarks like the Leaning Tower of Pisa, Sydney Opera House and Paris’ Moulin Rouge, all lit in emerald hues, flash by. “But here in Ireland,” he continues, “every day is bathed in green.”

We’re treated to shots of rugged coasts, crescent hills and verdant forests, along with city scenes of bustling nightlife, shopping and parades. #GoGreen4PatricksDay is the hashtag.

What would be an attractive if predictable spot really shines thanks to Neeson’s earnest, nuanced narration. The Oscar nominee provides a level of emotional resonance and authenticity often lacking from tourism work. Being Liam Neeson, his delivery is still intense and penetrating, though he sounds legitimately pleased to be talking up the green.

Though I kind of miss the smoldering murderousness he conveys when seeing red.

Todos os dias, milhares de crianças são vítimas da violência ao redor do mundo. Algumas delas tem seus nomes reportados no Daily Abuse. Outras permanecem anônimas, e até mesmo invisíveis, como na nova campanha da Unicef. Narrado por Liam Neeson – embaixador da Unicef desde 1997 -, o filme percorre cenários onde ocorreu algum tipo de violência, sem mostrar quem a sofreu ou quem a causou.

Segundo o diretor Jonathan Notaro, da produtora Brand New School, a ideia era criar imagens perturbadoras de local onde a violência ocorreu – mais ou menos como o cenário de um crime a ser investigado pelo CSI -, deixando o ato em si implícito, mas permitindo que o espectador tirasse suas próprias conclusões a partir das histórias contadas por Neeson.

“Independentemente do país de origem ou experiência, todas as pessoas vão concluir sua própria poderosa e comovente história, que esperamos incentivá-los a agir”, diz Notaro.

Realmente, é uma mensagem bastante poderosa, que segue ao pé da letra a ideia de que em muitos casos menos é mais.

A criação é da agência Naked.

Post originalmente publicado no Brainstorm #9
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Rabbis around the world just collectively shuddered, but the conservative kids who struggle to sit through a Passover seder have something unique to look forward to. The Haggadah, the prayer book that tells the story of Passover, has just been remixed by Nathan Phillips, a senior writer at SS+K. You may be familiar with a Lena Dunham ad he wrote and directed for Barack Obama‘s reelection campaign last fall. Now, with the help of Art Director and shiksa Jessica Stewart, Phillips has unleashed a cool, creative affront to Jewish grandmothers: Bob Marley Passover.

Yes, Bob Marley Passover…as in, Bob Marley Passover. So brazen, it just might work. You can see the project site and download the haggadah here. Don’t forget to #BobMarleyPassover, which is further evidence that hashtagging has gotten way out of hand. But the haggadah itself is legitimate, if not light-hearted and full of a sense of humor bound to clash with almost anyone over 30.

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