Mekanism Goes All the Way to The White House to Prevent Sexual Assault
Posted in: UncategorizedThis newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility.
In fact, the spot begins with some (literal) in-your-face testimony from everyone’s least favorite fictional creative director:
The release tells us that Mekanism “developed the It’s On Us campaign’s concept, creative, and design” with production help from The Mill and Park Pictures while the White House brought the power of celebrity to bear on the project.
Like most PSA campaigns, this one includes multiple elements encouraging viewers to get involved.
New Career Opportunities Daily: The best jobs in media.