W+K Tokyo Runs ‘Loop’ for Nike Japan
Posted in: UncategorizedW+K Tokyo launched a new campaign for Nike Japan with the 15-second, “Loop.”
The spot shows a woman wearing Nike 3.0 Free Flynit shoes determinedly running an intense-looking loop. As the shot pans out at the conclusion of the spot and the woman makes a final leap, it is revealed that the course spells out “NIKE.COM.” The spot is meant to communicate the “Sports Start Here” campaign message, which refers to the site as a community hub for athletic enthusiasts to “search, find, support and share their performances.”
“It’s exciting to think of a website as more than just a combination of services and products, but as inspiration to be a better athlete,” said Adam Koppel, W+K Tokyo creative director. “Put all the digital pieces together and you can inspire real world performance.”
Following the launch spot, the campaign will continue with a second spot later in the month, supported by digital and social initiatives. In addition to promoting the Nike.com site, the ad is also indicative of the brand’s focus on marketing to a female demographic, which is also evident in W+K Portland’s recently launched “Better For It” campaign stateside.
Credits:
Agency: W+K Tokyo
Executive Creative Directors: Mike Farr, ?????(Tota Hasegawa)
Creative Director: Adam Koppel
Art Director: ????(Yohei Adachi)
Copywriter: ????(Hiroki Ishiyama)
Designer: ????(Ayano Takase)
Planner: Greg White
Translator ????(Toshiko Iida)
Agency Producer: ????(Kenji Tanaka)
Agency Assistant Producer: ????(Masataka Odaka)
Account Director: Ryan Johnson
Account Supervisor: ????(Tatsuya Horikoshi)
Assistant Account Executive: ?????(Casey Yoneyama)
Film Production
Production Company: Kichi Inc. ???????? (Robot Inc.)
Director: ????(Eiji Tanigawa)
Producer: ???(Satoshi Takahashi)
Producer: ????(Fumikazu Matsubara)
Production Manager: ????(Keita Suwa)/ ????(Daichi Tanaka)
Director of Photography: ??????(Yoshitaka Murakami)
Gaffer: ????(Shinichi Miyaki)
Art Director: ????(Masahiro Ishii)
Grip: ????(Ryota Ide)
Stylist: ????(Naoki Yamada)
HairMake: ????(Toshihiko ?hingu)
Editorial Company: Cutters
Post Production Company: Cutters
Editorial & Post Production Producer: ???(Megumi Irino)
Editor: ????(Aika Miyake)
Online Artist: ????(Yu Yasuda)
Colorist: Ben Conkey
VFX Company: ????(Taiyo Kikaku Co.,Ltd.)
VFX Artist/CG Director: ?? ?(Toru Hayai)
Music Company: Audio Force
Drummer: Satnam Ramgotra
Mixer: Daniel Lovell
Cast: ???? (Rika Ogawa)
